Liz Flora

Senior Reporter, Beauty and Wellness at Glossy

United States

Portfolio
Glossy
07/20/2020
TikTok's skinfluencers emerge as Gen Z's go-to source - Glossy

Move over, YouTube. Thanks to the rise of superstar "skinfluencers," TikTok has become a key source of beauty information for Gen Z. A combination of dermatologists, estheticians and skin-care aficionados, TikTok's army of skin-care influencers have built up devout followings and have the ability to make or break sales for brands.

Glossy
12/21/2020
What's next for wellness' mushroom obsession | Glossy

After successfully traveling through the niche wellness-to-mainstream pipeline, mushrooms are set to get more "magical" with the prospect of wider legalization of psychedelics. An adaptogen craze went mass in 2020; consumers can find mushrooms in just about anything these days, including supplements, coffee, tea, jerky and even beauty products.

The Business of Fashion
02/28/2020
How a Hero Product Is Born

Welcome to BoF's Beauty Newsletter, featuring members-only analysis and the week's top news from the front lines of the global beauty business. Subscribe here. NEW YORK, United States - As K-beauty has spurred global cult product trends like BB cream and sheet masks, it is yet to be seen if Asia's cushion foundation craze will spread to other regions.

The Business of Fashion
06/24/2019
WeChat Gains on Tmall and JD.com in China Luxury Battle

NEW YORK, USA - Luxury brands may be just starting to experiment with Instagram commerce in the US and Europe, but they're already embracing WeChat commerce in China. A profound shift is underway in the country's $115 billion luxury market.

WWD
05/22/2019
Think Tank: China's 'Skintellectuals' Raise the Bar for Beauty Brands

As the global skin-care industry undergoes a scientific revolution, vague promises of a younger-looking face are no longer enough for savvy Chinese beauty shoppers. A trend that has manifested in the U.S. through an influx of K- beauty products and indie brands like The Ordinary and Drunk Elephant, the rise of "skintellectualism" has also infiltrated China's skin-care market.

WWD
11/01/2019
Luxury Brands Seek Streetwear Fountain of Youth in China

As luxury brands over a century old adapt to the tastes of newer generations, the fastest route to youth culture relevance has been through strategic partnerships with cult streetwear labels many decades their junior. This has been especially true in China, where streetwear-obsessed Millennials and Generation Z shoppers have become a significant focus for luxury labels.

Gartner
China's Answer to Glossier: Digital Disruptor Perfect Diary

By: Liz Flora | Jan 08, 2020 It's a digitally native, cult indie beauty label that's reached unicorn status and is backed by top VC firms including Sequoia Capital, thanks in large part to massive buzz on social media and popularity with Gen Z.

WWD
03/30/2018
Think Tank: Premium Beauty Brands Embrace Chinese E-tailers

High-end beauty brands owned by top international conglomerates like LVMH and Estée Lauder are flocking to China's top e-commerce marketplaces, according to a new report by digital intelligence firm L2 Inc. "The Digital IQ Index: Beauty China 2018" report released at the end of February 2018, ranked Estée Lauder as the most digitally competent brand in China for the second year in a row.

The Business of Fashion
07/04/2016
As Tastes Mature, Chinese Crave Native Materials

By Liz Flora July 4, 2016 20:00 BEIJING, China - Tucked away in a Beijing alleyway, the artsy studio and boutique of fashion designer Kathrin von Rechenberg stands out in a city filled with shiny new malls and mega-brand flagships.

Jing Daily
12/28/2016
Chinese Elites Become Belles of the Debutante Ball as Tradition Goes Global

A high-society tradition of 19th-century Europe, debutante balls once served as a way for aristocratic families to debut their marriage-age daughters in hopes of quickly matching them with an eligible bachelor of proper status and birth. In 2016, the glamorous tradition is still going strong-but with a few modern-day changes reflecting power shifts among the global elite.

Roads & Kingdoms
08/21/2015
Chinese Chukkers

TIANJIN, China- Thirteen-year-old polo player Arthur Lin sits in a private viewing suite watching the polo teams of Oxford and the University of London square off in the championship round of a week-long tournament between the world's most elite universities.

Jing Daily
03/25/2015
China's Soul-Searching Wealthy Pay a Premium for 'Brand Tibet' | Jing Daily

From yak wool scarves to rare caterpillar fungus, items from Tibet are commanding premium prices from wealthy Han Chinese consumers as they become increasingly fascinated with the mountainous region and its religion. At a Christie's Hong Kong auction last November, mainland Chinese billionaire Liu Yiqian spent a staggering US$45 million on a 600-year-old piece of art commissioned by a Ming dynasty emperor.

artnet News
11/21/2015
Mu Xin Art Museum Grand Opening -artnet News

The late artist, writer, and poet Mu Xin was once jailed by Chinese authorities for his role as an intellectual, but he's now being celebrated in China with the opening of a new museum dedicated solely to his life's work.