- MARKETING -
Lívia Moura
Marketing | Journalism | PR
United Kingdom
Graduated Journalist with experience in Marketing, Social Media Management and Press Relations. I'm passionate about anything that involves design, creativity and internet.
United Kingdom
Graduated Journalist with experience in Marketing, Social Media Management and Press Relations. I'm passionate about anything that involves design, creativity and internet.
- MARKETING -
Online Event for representatives from Housing Associations and Local Authorities in Scotland ONLY*** COVID-19 imposed restrictions and new challenges upon the housing sector. At this virtual Connections Forum, you will have the opportunity to learn how our technology can help you overcome lockdown restrictions. *** Event held via Microsoft Teams with 15 guests. Support provided: booking speakers, creating a PowerPoint Slides, agenda and promo via different channels.
Event organisation to promote different services and products provided by Home Connections. One example was the Revive Seminar to discuss housing options for domestic abuse survivor. In 2 years, over 10 events were held, with a range of 15 to 50 attendees and support was giving to national exhibits at external conferences, such as CIH Scotland's Housing Festival and Housing Conference in Manchester.
Created to promote the newest project within Homefinder UK, the Revive newsletter is a quarterly publication to share, among members, partner organisations and sales targets, the latest updates on the project and rich information on how to domestic abuse survivors can access support. It's divided into different sections, including one dedicated exclusively to promote success stories of survivors who could turn their lives around thanks to this service. It also provides updates from the...
Home Connections has offered technological solutions for housing providers and local authorities for nearly 20 years. The concept behind this mailer was to demonstrate how Home Connections has always been ahead in terms of innovation by writing a thought leadership article on how technology will improve access to public services in the next decade. This mailer had a 14% open rate with a 9% click rate, generating warm leads for the Sales team through a softer approach.
Proud to be ahead of technology innovations for the housing sector, we are happy to now be able to facilitate virtual viewings through our feature-rich Choice Based Lettings (CBL) system . Virtual viewings offer a more democratic and convenient way to arrange a viewing for a property that is not limited by travel restrictions and other measures. *** Creating content to promote all Home Connections services and products and keeping the website update with correct and relevant information.
Video production to promote Homefinder UK, a national mobility scheme that offers relocation options for homeless people, domestic abuse survivors, social tenants in Temporary Accommodation. Work included booking and doing the interviews, liaising with videographer, writing briefs, reviewing & finalising videos edit. Other videos produced: Moving to South Shields, Access to Sheltered Housing Made Easy, Revive - Finding Homes for Domestic Abuse Survivors, For a Life Without Crime.
- SOCIAL MEDIA -
Since January 2018 until the present: responsible for updating content & creating artwork for social media channels for both Home Connections, a software non-profit company, and Homefinder UK, the national mobility scheme implemented by Home Connections. By the end of 2019, the number of followers of Homefinder UK's twitter increased 31% organically, generating an average of 30k impressions per month. On Facebook, the number of likes increased by 42%.
Management and content creation for the official channels of the State Government of Piaui on Facebook, Twitter, Instagram and Linkedin between September 2012 and December 2014. The content included sharing Government news on a daily basis, giving live updates from official events, responding to queries raised & providing advice on public services. On Facebook, the page likes organically grew from 500 to over 5,300 & the Twitter profile saw a follower growth of 203%.
Updates official social media profiles of Wilson Martins, a politician who was running for the Senate Elections of 2014 in Brazil. The focus was on creating artwork, infographics and imagery to support content strategy developed by the campaign's Communications Manager. Other activities included scheduling posts, creating promo ads, uploading videos & responding to queries across channels (Instagram, Facebook, Twitter & Youtube).
- PRESS-RELEASES & JOURNALISM -
Press-release created to announce the new relocation project, ran by Homefinder UK, that offers specialist and bespoke case management service to help survivors of domestic abuse who are seeking social housing to relocate across the country and start afresh, free from abuse.
Press-release produced to celebrate the 500 moves achieved by the national mobility scheme, Homefinder UK, launched by the software company, Home Connections, to help those who are homeless or threatened with homelessness to move into social housing available across the UK.
Article to announce the launch of a new initiative from the Social Communication Coordination of the State Government of Piaui to share photos taken by the Coordination's photographers to show different aspects of the State. The gallery explored people, places, food, cultural events & the concept itself of being from Piaui. Please note this article is in Portuguese.
The article shows how the rock scene in Teresina, Piaui, has evolved & how bands are now using different technologies to create and promote their music by overcoming challenges in a city where rock is as underground as it can be. Please note this article is in Portuguese.
Special report for the Piauí's local newspaper O Dia about the types of danger pedestrians face due to damaged sidewalks, holes in the streets and lack of road signs, including in front of public buildings such as hospitals, schools, bus stops and others. Please note this article is in Portuguese.
Press-release to promote the release of new books by Linguistic professionals at the National Convention of Linguistics, organised by the Group of Northeast Linguistic Studies from the Federal University of Piaui. Publication is in Portuguese.
- PUBLISHED PR MAGAZINES & BOOKS -
Interviews & content writing for the 5th edition of Terra Querida (Beloved Land) Magazine, Marketing material released by the Communications Coordination of Piaui to celebrate Teresina's anniversary in August 2012.
Copywriting & research for book published by Communications Coordination of Piaui to celebrate the Day of Piaui in 2012. The Guide describes what each of the State's 224 cities has to offer.
Journalist responsible for the special edition of the Association of Professors of the Federal University of Piaui's (Adufpi's) magazine, launched to celebrate its 32 years of history. Activities included copywriting & editing.