Case Studies
I’m a content creator with expert business writing and interpersonal skills. My main competency is to write client-centric multi-media content for high-tech companies.
The teams that I’ve worked with say that my most valuable attribute is my ability to demonstrate business value in the content that I create - not just technology benefits. The content that I generate improves client experiences and creates meaningful interactions with employees.
I have a special interest in human behaviour, which I have gained through interviewing hundreds of people from all walks of life and across different geographies: USA, France, Germany, United Kingdom, Australia, Singapore, Nigeria and South Africa. I know how to develop and craft content by using the appropriate messaging and images to build ‘trust’ with an audience.
I have a long history with international ICT company, Dimension Data. I’ve worked with the company since 2004 on a freelance, as well as contract basis. I’ve successfully helped their marketing and creative teams conceptualise and deploy communications initiatives using multimedia tools ranging from newsletters, infographics, case studies, website content to leadership pieces, and direct emails.
Case Studies
State Bank of India aims to create a digitised environment to improve customer and employee experience. The bank implemented an integrated IP network with nationwide high-speed internal connectivity to power business processes and applications. Customers can now benefit from a ‘digital branch’ and employees access a workplace application which promotes flexible working.
Jackson School District provides technology-enriched programmes to educate and inspire over 9,000 students to become critical thinkers. Jackson's students continue to evolve technologically. When the time came to update the district's communications, they needed a solution that could do the same.
Soi Dog Foundation's mission is to improve the welfare of dogs and cats in Asia, resulting in better lives for both the animal and human communities. The organisation wants to create a society without homeless animals and their mission is to ultimately end animal cruelty.
Ronald McDonald charity built a new 13-storey building to provide temporary housing for families with hospitalised children. The charity wanted families to have the ability to stay in touch with loved ones, as well as with the hospital 24/7. A modern network now enables families to receive and react to news quickly.
ISPPC created a smart hospital using a combination of digital technologies and related services. Doctors, nurses and other caregivers now have seamless access to patient information regardless of location.
The Tour de Yorkshire is a three-day cycling race in the UK attracting more than two million spectators annually. To co-ordinate policing efforts, GPS-tracking devices were installed in police vehicles linked to a cloud data analytics and tracking platform. Police now have a real-time bird's eye view of the 490 km race and can better co-ordinate police vehicles across multiple police forces.
Ghost-writing Blogs
I recently travelled around in Europe and was sitting in my hotel room trying to follow a one-day classic cycling race via an app on my mobile. My excitement about the thrill of the race quickly turned into frustration. I was fiddling with a basic digital platform which didn't really tell me anything about the race.
Retail customers are driven by immediate gratification - if I buy something now I want it on my doorstep later today or tomorrow at the latest. Instant gratification is a powerful force, and disrupters are geared to feed this demand and use it to take market share from traditional retailers.
Customers have always made it clear: they want personalised interactions with your organisation. They want you to anticipate their needs before they even know it. So what if you had the ability to foresee their wants and needs? To really provide the ultimate customer experience?
Few of us look forward to a hospital stay. It's not only about the anticipation of the pain that we might have to experience from procedures, most of all, we fear poor service delivery. Especially when we're at our most vulnerable.