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Lisa Kerby

Freelance Marketing/Communications Writer

Location icon United States

I'm a storyteller. I take a client's vision and message and weave it into an engaging, personal voice. With a background in government, health care and high tech, I branched out on my own in 2002 and have worked with a vast array of industries including real estate/lending, information technology, health care and food and beverage. I've worked with top brands including Molson Coors Brewing Company, Blue Cross Blue Shield, Boston Market and Hard Rock Casino, as well as industry leaders Tulsa Dental Specialties, Ciber, GreatWest Healthcare, and VIP Mortgage.

Looking to say something? I can help you find your voice.



Earn College Credit While in High School

Paradise Valley Community College has partnered with public, charter school Arizona Agribusiness & Equine Center (AAEC) to jump-start students' higher education goals while still in high school. By offering concurrent classes, students earn college credit while still attending high school. Talk about killing two birds with one stone; it's a high school experience unlike any other.

PVCC Student Receives Prestigious Governor's Art Award

Congratulations to Alexis Fritz, a PVCC fine arts student whose oil painting, Agave Bloom, was selected as the cover artwork for the 39th Annual Governor's Arts Awards program book and invitation. As a native Phoenician, Alexis said the desert landscape influences a lot of her work.

PVCC Alumna Capitalizes on EEC Program in Realizing Her Dreams

There are nearly 600 million entrepreneurs in the world, and by 2020, America will have 27 million self-employed professionals, according to the Fresh Books. Paradise Valley Community College's alum Gwendolyn McKay is one of them, sharing with us her story and experience on how she pursued her dreams of becoming an entrepreneur.

PVCC Counselor Offers Creative Study Strategies

Have your thoughts drifted in class? Do you feel overwhelmed reading, listening and memorizing? How about freezing up in front of a blank screen as you start working on an assignment? Good news is, you're not alone and there are strategies to help.

PVCC Faculty spread joy throughout the foster system

The Foster Champion Program, which began at PVCC in 2017 as a simple idea to help students who experienced foster care, successfully transition to college, has grown into a full-fledged operation benefiting PVCC's foster alumni. Anne Suzuki, Lori Espinoza, Christine Berry, Tim Wilson, and Viviana Jacques, worked directly with Sam Garmen, who oversees the foster alumni programs at Maricopa County Community College District.

Legalize Marijuana?

Paradise Valley Community College invites you to participate in a discussion around the legalization of marijuana in Arizona. This is a highly controversial topic that your neighbors, friends and co-workers will be talking about as we head into the 2020 election. Voters will have the chance to weigh in whether through the legislature or on the ballot.

The Miksta Team
Buying a Home? - The Miksta Team

Don't forget these 5 Fool-Proof Musts Get Pre-Approved Make sure a lender has thoroughly reviewed your financials, income statements, credit report and other necessary documents to ensure you are qualified and eligible to buy a home. Many lenders offer pre-qualification letters that in most cases do

The Miksta Team
Why Aren't Millennials Buying Homes? - The Miksta Team

Millennials and Home Buying The US Census Bureau estimates that there are roughly 80 million Millennials across the country. In 2015, Zillow predicted that this general of young adults - born between 1980 and mid-1990s- would surpass baby boomers as the largest home purchasing generation. That didn

The Miksta Team
Fixed Rate Mortgages vs Adjustable Rate Mortgages - The Miksta Team

Deciding on a mortgage? Simply knowing the difference between Fixed Rates and Adjustable Rates can help get you on the best course for your financial goals. Let's start here. A fixed rate mortgage offers stability and predictability, however an Adjustable Rate Mortgage (or ARM) can offer [area] bor

Marketing Collateral

Paradise Valley Community College
Performing Arts marketing postcard

Handout card to Valley high school students, informing them of program opportunities at PVCC.

Great West Health Care
Great West Health Care Overview Brochure

I was contracted to collect the data to include in a new company overview brochure, then write it up. I worked with creative and leadership on key pieces.

CIBER Case Study

I wrote dozens of case studies, tagged success stories, about CIBER's solutions for customers.

VIP Mortgage
VIP Builder Letter

The Chavez Team works primarily with builders and commission marketing to create a letter. I wrote the letter.

VIP Mortgage
Reverse Mortgage Promise to You

Working with the Reverse Mortgage team, their vision was a certificate look to insert into leave behind materials for potential RM clients.

News and PR

AZ Business
Most Admired Companies

I was in charge of all of the award submissions for VIP Mortgage including Most Admired Companies, which we won multiple times.

Phoenix Business Journal
Most Admired Leader 2018

After three years submitting Jay for this prestigious award, my nomination finally earned him the recognition he deserves.

Phoenix Business Journal
Best Places to Work

I managed the awards submissions for VIP Mortgage earning them top accolades regularly, including this one two years in a row - No. 1 Best Places to Work in Arizona of the large category group. Short essays were required for nomination form. I also wrote this Q&A on behalf of VIP owners.

Phoenix Magazine
Five Star Professional

This particular year, all eight VIP Mortgage winners of this award came together for an advertising spread. I created the content.

VIP Mortgage
VIP Mortgage Originator

Julia is an avid equestrian and wanted to place an ad to attract horse property buyers and sellers. I created the content.

VIP Mortgage
V.I.P. Beefs Up Business Development - VIP Mortgage

The Crawford Team at V.I.P. Mortgage, Inc. is excited to announce Mortgage Banker Ryan Madrid's new charge as Director of Business Development. Madrid's elevated position enables him to oversee all of strategic relationships in order to facilitate the continued growth of our company brand with key partners.

VIP Mortgage
V.I.P. Mortgage, Inc. Shows HEART - VIP Mortgage

Teamwork Beats Up Cancer! V.I.P. Mortgage has been showing its true color in recent weeks - Pink. Since being diagnosed with breast cancer, our amazing compliance manager Tina Rose has been fighting the fight of her life and V.I.P. employees have been doing everything in their power to show their support and let her know - we have her back!!

VIP Mortgage Announces New Tempe Branch Location

We are excited about the new partnership that VIP offers and their commitment to be leaders in the Arizona real estate market. VIP Mortgage continues to grow here in the Valley, opening its most recent branch location at 9280 S Kyrene Rd Suite 134 in Tempe.

VIP Mortgage
VIP Mortgage Named the 14th Fastest Growing Company in Arizona - VIP Mortgage

VIP Mortgage is honored to announce that they were named the 14 th fastest growing company in Arizona by the Phoenix Business Journal through the Arizona Corporate Excellence (ACE) Awards. Co-founders Jay Barbour and Keith Teegardin, accepted the award on Saturday, December 10 at the Gila River Arena, on the ice, before the start of the Phoenix Coyotes hockey game.

Colorado Biz Magazine
CACI Special Advertising Section

I oversaw the development of this special advertising piece, working closely with both the journalist, executive members at CACI and legislators.

Newsletter & Magazine Content

VIP Mortgage
VIP Mortgage Monthly Employee Newsletter

Each month, I collaborate with the different departments and branch locations to gather content, and write many of the articles myself, including the president's message.

Coors Employee Newsletter
Over a Beer with Ed McBrien

As part of my job, I regularly interviewed key executives for stories for the employee newsletter.

Coors Employee Newsletter
Retail Sales Reps Patrol On Premise Front Lines

I wrote a monthly piece in the Coors employee newsletter titled: A Day in the Life. The article spotlighted different areas of the business from RSRs to bottle makers.

Star Scene
Sure Thing

Wrote for a monthly, glossy magazine for VIP customers at Cherokee Casinos. Regularly interviewed jackpot winners, writing short bios, as well as promotion pieces on upcoming events and shows.

Star Scene
Rock in Roland

Wrote for a monthly, glossy magazine for VIP customers at Cherokee Casinos. Regularly interviewed jackpot winners, writing short bios, as well as promotion pieces on upcoming events and shows.

Coors Employee Newsletter
Coors Bottle Making

I toured the plant and interviewed the bottle makers.

Colorado Association of Commerce and Industry
CACI Advantage

I managed and wrote a monthly publication for the state chamber.

Star Scene
Start the Day the Cherokee Way

Wrote for a monthly, glossy magazine for VIP customers at Cherokee Casinos. Regularly interviewed jackpot winners, writing short bios, as well as promotion pieces on upcoming events and shows.

BCBS publication
Senior Heathtrac

This newsletter was targeted to BCBS's senior members. I oversaw production of the publication as well as wrote some of the pieces myself.

Star Scene
Star Stories

Wrote for a monthly, glossy magazine for VIP customers at Cherokee Casinos. Regularly interviewed jackpot winners, writing short bios, as well as promotion pieces on upcoming events and shows.

Star Scene/Cherokee Casinos
Star Stories

Wrote for a monthly, glossy magazine for VIP customers at Cherokee Casinos. Regularly interviewed jackpot winners, writing short bios, as well as promotion pieces on upcoming events and shows.

Star Scene
Film Festival Features Native Artists

Wrote for a monthly, glossy magazine for VIP customers at Cherokee Casinos. Regularly interviewed jackpot winners, writing short bios, as well as promotion pieces on upcoming events and shows.

Blue Cross Blue Shield
Blues Provider

I managed a monthly publication mailed to providers and doctors and wrote the majority of the content as well, overseeing production through a BCBS vendor.

Web Copy

Paradise Valley Community College

The Maricopa County Community College District does not discriminate on the basis of race, color, national origin, sex, disability or age in its programs or activities. For Title IX/504 concerns, call the following number to reach the appointed coordinator: (480) 731-8499. For additional information, as well as a listing of all coordinators within the Maricopa College system, visit http://www.maricopa.edu/non-discrimination.

VIP Mortgage
Email Campaign, monthly

This email campaign was targeted at disengaged clients. Previous clients VIP had worked with that we were reaching back out to for new business.

VIP Mortgage
V.I.P. Mortgage, Inc.

Our loan officers work closely with home buyers and real estate agents alike to provide you with the best service possible. When the time comes to buy or sell, we know the most important things to you are your time and resources. We'll help you understand every step of the home process beginning from day one.

VIP Mortgage
Holiday Email Campaign

I created the content for a holiday monthly email campaign, targeting both past and current clients.

Mount Hope Wholesale
Buy Pitted Dates Online in Bulk at Mount Hope Wholesale

Dried pitted dates are known for their chewy texture and sweet, candied flavor. They're great for sweetening other dishes or enjoying straight. Considered a superfood, dates contain the highest antioxidant content protecting cells from free radicals. Key antioxidants to support a healthy immune system include: Flavonoid - reduces inflammation and said to help fight diabetes, Alzheimer's and certain types of cancers.

Mount Hope Wholesale
Buy Whole Blanched Almonds Online in Bulk at Mount Hope Wholesale

Almonds are considered one of the most popular, dense and meaty nuts, but did you know the edible part of an almond is actually not a nut at all? Scientifically known as Prunus dulcis, the name almond refers to both the tree and the seed, originating in Mediterranean climates of the Middle East and Southern Asia.

Mount Hope Wholesale
Buy Smoked Sweet Paprika Online in Bulk at Mount Hope Wholesale

Paprika hails from Mexico and is said to have been introduced to Europe by Christopher Columbus. Also referred to as pimenton or pimento pepper, paprika is a dried pepper used most commonly in Hungarian and Spanish dishes. Paprika has become a staple in American kitchens and is a rich source of iron and calcium, as well as vitamins A, E and B6.

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