Podcasts
Part client-agency curator, part business strategist, and fully committed advocate for "people over creds," Lisa Colantuono is on a mission to modernize agency search and make it a true catalyst for growth. As Founder & CEO of Agency Search Kaizen (ASK), she leverages decades of industry leadership to pioneer a chemistry-first, "reverse the search" methodology frequently helping brands like Aruba Tourism, Ben & Jerry’s, Subaru, and Harvest Hill skip the traditional pitch altogether to find lasting alignment.
Beyond guiding search processes, Lisa is a prominent industry voice, author, host of the ASK the CMO podcast, and frequent speaker at events like Advertising Week NY and the Ad Age Small Agency Conference. Whether mentoring emerging talent through her 16 years as an adjunct professor, judging for the AAF, or championing neurodiversity as a community leader, Lisa’s work remains anchored in a single, powerful belief: great partnerships are built on real human connection.
Podcasts
Hire amazing offshore staff:https://cherryassistant.comWork with South African talent:https://hirenile.comEpisode 18: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Lisa Colantuono (https://www.linkedin.com/in/lisa-colantuono-ask/) about her 25-year journey in agency search consulting, the importance of trust, relationship-building, and authentic care in business success. --- Lisa Colantuono is the founder of Agency Search Kaizen and an agency search consultant with 25...
In this episode of the What's Working Podcast, Jimmy Nash speaks with Lisa Colantuono, Founder & CEO of Agency Search Kaizen, who shares insights into the world of agency search consulting, emphasizing the importance of relationships, taking the time to do the research, plus a little bit of gut feeling.
How do great brands actually find the right agency fast? In this DGTL Growth episode, Lisa Colantuono, President of AAR Partners (45 years in the U.S., 50 with London origins), shares the realities of agency search today: why relationships still win, how to balance culture fit with push-and-challenge, and why modern reviews must win not just hearts and minds-but algorithms too.
In this episode of Positive Outcomes, Dr. Dorine interviews Lisa Colantuono, president of AAR Partners, who shares her journey in marketing and advertising, the importance of relationships in business, and how to embrace change and learn from failure. Lisa discusses her innovative approaches to agency partnerships and the evolution of AAR Partners, emphasizing the need for proactive engagement and nurturing connections.
Are you building relationships-or just creds decks? In a world where proactive outreach is getting more and more challenging, it's worth asking: are you actually connecting, or just selling? Lisa Colantuono, President of AAR Partners, believes the agencies that win (and keep) great clients are the ones that lead with relationships, not reels.
Join Misty to analyze agency growth and new-client relationships from an outside perspective with agency search consultant and AAR Partners President, Lisa Colantuono.
Industry Trades
Small agencies looking to get on a CMO's roster can look to these five tips.
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Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency relationship through counseling.