Lindsey Lullo

Senior Copywriter

United States

I'm a marketing and editorial senior copywriter with 12+ years of agency, in-house, and public relations experience. I specialize in digital and print editorial content and have experience writing for e-books, blogs, case studies, white papers, social media, bylined articles, email campaigns, website content, press releases, and more. Bringing a fresh perspective and vibrant energy to all my work, I always strive to fuel the bigger picture by crafting copy that generates leads, conversions, sales, and brand awareness.

My industry expertise includes nonprofits, CPGs, education, healthcare, food/beverage, agriculture, medical, telecommunications, FinTech, and travel/hospitality in both the B2B and B2C arenas. I'm a stickler for spelling, grammar, and sentence structure. I enjoy infusing creativity into all my work, while maintaining technical integrity.

I bring a high level of organization, responsiveness, and commitment to each and every project I touch. I have experience in all aspects of the industry from brand strategy and annual marketing plans to editorial content and ongoing client management.

Additionally, I have a bachelor's degree in Communications with an emphasis in Public Relations as well as English and Spanish minors.

I look forward to helping you tell your story in a creative, professional, and compelling way. Contact me today at [email protected] and I'll get back to you shortly!

Portfolio

Case Studies + eBooks

Case Study | T-Mobile for Government
T-Mobile for Government: California Wildfires Case Study

Researched, conducted expert interviews, and wrote B2B case study for T-Mobile for Government on their Emergency Response Team's experience with the California wildfires. Client: T-Mobile for Business

Case Study | Rewards Network
Dan Tana's Restaurant Case Study

Planned, conducted expert interviews, researched, and wrote B2B case study for Dan Tana's, a legendary LA restaurant. Client: Rewards Network

Websites + Branding

Website | T-Mobile Dining Rewards
T-Mobile Dining Rewards Website

Led and executed all website and email copy and brand voice components for the launch of T-Mobile Dining Rewards.

4Cs Analysis + Brand Ideation | Element Shrub
Element Shrub Brand Ideation

Conducted a 4Cs (Company, Category, Competition, Customer) analysis and wrote a brand idea and positioning statement for the company's ready to drink and concentrate product lines.

Packaging

Packaging | Salumi Chicago
Salumi Chicago

Wrote copy for new packaging for all Salumi Chicago products that are sold in various retailers and locations such as Mariano's, Eataly, and the W Hotel.

Reports + Articles

State of the Industry Report | Rewards Network
2022 State of the Restaurant Industry

Planned, researched, and wrote B2B state of the restaurant industry report that examines trends, restaurant pain points, and how the industry is evolving.

Facility Management Journal Article | Tecta America
Trade Publication Bylined Article

Conducted expert interviews and ghostwrote article on behalf of client for well-known trade publication.