Loretta Waldman

journalist, writer, communications

Award-winning reporter, writer and storyteller with over a decade of experience producing print and online content for media; corporate and institutional clients

My specialties include: web and custom content; copy writing; corporate communications; news and feature writing with an emphasis on education, healthcare and real estate. My large body of work includes web copy, custom content articles, social media posts, newsletters, talking points, targeted letters, news & feature stories, press releases and more.

Portfolio

Journalism

Hartford Magazine
04/17/2019
Austin Organs: Preeminent Maker Of Pipe Organs Echoes Through Time

Besides being one of the nation's preeminent organ builders, Austin is one of the longest-surviving. While it may have a low profile locally, it is renowned among pipe organ enthusiasts for its well-built, long-lived instruments and for a patented air chest system invented by John T.

Hartford Magazine
08/20/2019
Casting for Recovery: Fly-fishing retreats for breast cancer survivors

Karen Hussey is not one to let others do for her. With two children, a husband and a full-time job at the state Department of Transportation, life for this 54-year-old Fairfield resident orbits around taking care of others. When she was diagnosed with Stage III breast cancer in 2011, she reflexively added that to her endless "to do" list.

WSJ
09/29/2014
Coming Soon to the Library: Humanoid Robots

WESTPORT, Conn.-They have blinking eyes and an unnerving way of looking quizzically in the direction of whoever is speaking. They walk, dance and can talk in 19 different languages. About the height of a toddler, they look like bigger, better-dressed cousins of Buzz Lightyear.

Hartford Magazine - cover story
3/2015
Libraries Are The New Community Centers, Town Greens

Public libraries have been about more than books for decades, but the digitization of information and head-spinning pace of technological innovation has resulted in an expansion of offerings that Andrew Carnegie, or Jules Verne for that matter, could scarcely have imagined.

courant.com
06/25/2016
Five Generations Later, Bristol's Farm is Still Growing

CANTON - Josh Bristol is happiest when he's working on his farm. With the arrival of summer, the picking goes on seven days per week at Bristol's Farm. Days start at 7 in the morning and run to 7 at night, except on Saturdays, when Bristol rises at 4 a.m.

courant.com
04/24/2015
Home Remedies: When The Doctor Prescribes Duct Tape For Warts

When it comes to caring for everyday ailments, your grandmother had it right. Those home remedies she concocted with ingredients from her kitchen cabinet for upset stomachs, bee stings, coughs and a host of other everyday maladies have held up well over the years and are still considered highly effective, medical professionals say.

courant.com
05/26/2015
New Connecticut Businesses: Farm Fresh Delivered To Your Door

In just a few years, the local food movement has evolved from a fringe thing into a culinary philosophy that has captivated many. In Connecticut, the proof is in the burgeoning growth of farmers markets, community supported agricultural organizations — or CSAs — and restaurants touting farm-to-table cuisine.

courant.com
01/02/2015
Rooms With A Mew: Kitties Live Large In Luxury Cat 'Hotels'

Luxury cat "hotels" are catering to owners who don't mind paying a price to pamper their pets while they're away. One such business, the Happy Cat Hotel in Windsor, Conn., just opened in November and features themed "destination" rooms such as Mancattan, Uncity Kitty, and Paris for the Weekend.

courant.com
12/23/2014
Moving Out: Charter Oak Place

Craig and Tanya Bell thought of themselves as big-house, backyard suburbanites until Craig accepted a work-related assignment in Germany. Living in Dusseldorf introduced the couple to the advantages of public transportation and being able to walk to the neighborhood market or bakery.

The Hartford Courant
10/02/2011
Customized Care: New Options

More than ever, doctors can tailor treatment to the individual. "Every cancer is unique".

courant.com
04/05/2015
Home Sweet Work: People Running Businesses Where They Live

When roads are slick or meetings runs late, Joe Hoke and Leesa Lawson don't stress out. Getting to and from work is a matter of walking a few feet for the Canton couple because their home - a 19th-century duplex in the Collinsville section of town - also happens to be their office.

Communications - Higher Education, Healthcare, & More

UConn Magazine
02/09/2018
The Art of Muckraking

Since joining the UConn journalism faculty in 2013, Mike Stanton has been imparting the wisdom and insights he gleaned from three decades of covering a beat, first in sports and later as leader of the Providence Journal's investigative team. Stanton admits he was at first hesitant about leaving daily journalism for academia, but four years into the job he has embraced the role.

The Courier
10/2018
Chef Jay's Recipe for Success

Chef Jay will graduate with a degree in Philosophy from CCSU in December. (Photo by Stan Godlewski)

The Courier
5/2018
A Natural Progression

Junior Rosemarie Ayala-Soto a leader on campus and in the community

The Courier
5/2018
Three sisters share a dream, then an alma mater

(From left) Elizabeth Angelillo, Christina Perez-Burby, and Cynthia Rivera are shown here at the EOP 50th anniversary celebration in Alumni Hall on June 29. (Photo by Johnathon Henninger)

The Courier, CCSU
11/2017
Physics student among ‘best of the best’ in nation

The first books Jalal-ud-din Butt remembers reading were about space. He dreamed of becoming an aerospace engineer or maybe an astronaut when he grew up. Now, 20, Butt ’19, still has his eyes on the heavens, but his childhood career goals have evolved a bit. Plasma physics is where he sees his future these days and, if his accomplishments at CCSU are any indication, his future will be a bright one.

Hopkinsmedicine
Colorectal Cancer: Jennifer's Story | Johns Hopkins Kimmel Cancer Center

A woman's recurring battle against colorectal cancer results in a decision that gave her hope and a new perspective on life. Jennifer's Story: Highlights A third colorectal cancer diagnosis in as many years left Jennifer searching for answers. After researching her options, she came to Johns Hopkins for treatment.

UConn Today
02/06/2017
New and Traditional Favorites Among Top 10 Campus Foods - UConn Today

In a windowless kitchen on the third floor of UConn's Student Union, Rob Landolphi carefully plates a serving of his award-winning Vegan Crab Cakes. He then places it on a stainless steel table covered with an assortment of other dishes - a delectable array of established campus favorites and new offerings still in development.

Central Focus magazine
November-December 2017 - Central Focus - CCSU

The name Ebenezer D. Bassett is a familiar one at CCSU, but the story of this remarkable alumnus is not widely known beyond campus. Christopher Teal, an American diplomat and the author of a 2008 biography of Bassett, is on a mission to change that.

UConn Today
02/07/2017
Children's Books May Boost Appetite for Unhealthy Food - UConn Today

Reading picture books aloud remains a cherished ritual of childhood - one enjoyed by adults and children alike, whether at bedtime, in pre-school, or during story hour at the public library. Little wonder. The brightly illustrated stories evoke happiness, discovery, and loving family relationships. Many of them also feature food, especially ice cream and desserts.

UConn Today
03/06/2017
A Lesson from Enron: Charter Schools Need More Oversight - UConn Today

In 2001, Enron rocked the financial world by declaring bankruptcy in the wake of a now infamous accounting scandal. Within months, shares in the energy and commodities giant - the seventh largest corporation in the country at the time - plunged to penny stock levels. Thousands of employees lost their jobs.

University of Hartford, Barney School of Business Alumni Newsletter
04/2012
Barney News

Corporate Communications

Cotiviti Healthcare
06/2016
Healthcare Summit Report 2016

Representatives from more than 25 of the nation’s leading health plans gathered in Clearwater, Florida from April 13-15 to network and learn from each other and from top experts in the claims payment accuracy space.

Custom Content

SMALL BIZ AHEAD
2016
Employee Evaluations: Keeping it Simple

If there's one thing that binds business owners and their employees together, it's a mutual disdain for the employee performance evaluation. These alternative ways to size up performance that can help support employees, managers and the goals of your company.

Extra Mile
2016
Can You Afford to Replace Your Home?

If you woke up tomorrow and learned a major storm was barreling your way, would you be ready? Not "grab the flashlight and emergency preparedness kit " kind of ready, though that's certainly important. We're talking about being able to replace your home should a storm, or other disaster, leave it heavily damaged or in ruins.

Extra Mile powered by The Hartford
12/2015
Renting vs. Owning: Which Option Is Right for You?

Home ownership has long been considered a pillar of the American Dream - a sought-after goal with long-term financial benefits that renting simply doesn't afford. That's what many Boomers were told growing up, anyway. "Paying rent is like pouring money down the drain," was the conventional wisdom passed down from our parents.

The Next Now powered by The Hartford
2015
Good Reasons to Buy Life Insurance, Some of Which Have Nothing to Do with Death

At this stage of your career, life insurance is probably not what you'd consider a "must have." You only need it if you have a house, spouse and kids, right? Well, yes and no. While providing for loved ones in the event of your death is the main reason for buying life insurance, it has other uses worth considering that don't involve your demise.

Extra Mile
Should You Move or Remodel?

True to their non-conformist reputation, Boomers are breaking with convention even in retirement. Instead of flocking to sunnier states like their folks did, many Boomers plan to stay put, or age in place. How do you go about deciding whether to move on or stay in place?

The Next Now powered by The Hartford
2015
Weekend Workouts Gone Wrong: Not Just Your Body Gets Hurt

Average recovery time from rotator cuff surgery is four to six months. Seriously? Yes, seriously, according to the National Institutes of Health. That estimate includes the time you'll need for post-surgical physical therapy and the four to six weeks you'll need to wear a sling, according the agency's National Library of Medicine.

The Next Now powered by The Hartford
2015
What to Do When Your Doctor Orders Bed Rest

Bed rest: two words that should conjure thoughts of relaxation and renewal can strike terror in the heart of a mother-to-be. Getting that recommendation from your health care provider suggests there are problems with fetal growth or concerns about pre-term labor. Then there's your job.

Extra Mile powered by The Hartford
11/2015
Winning Over the Reluctant Social Media User in Your Life

We all have them: Family members and friends who, despite our repeated urging - pleading even - refuse to use social media. The conversation usually ends with some variation of "I don't have time," or "Nobody wants to know where I went on vacation."

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