United Kingdom
Letitiah Obiri is a content marketer, copywriter and B2B events manager with a background in journalism, programme management and digital marketing.
As a freelance business journalist, she has been featured in numerous publications including The Guardian, Business Insider, The Financial Times and The Telegraph. As a seasoned copywriter, she has worked on behalf of leading brands including Amazon, Google, HSBC and Dell.
As an active member of the entrepreneurial community, Letitiah has organised and hosted several founder events including London Tech Week and Black Tech Fest. She has also supported startup programmes for Foundervine and Google for Startups.
Supported startup enablement initiatives designed to accelerate growth and programme participation for early-stage companies. Worked across Product, Marketing and Sales to develop founder-focused campaigns and technical resources.
Leveraged AI tools such as Google Studio, Jasper AI, and Lovable to develop agentic workflows and automations that streamlined marketing processes. Created a library of agents for tasks including content generation, data gathering, and project management.
Helped to test the no-code AI agent builder from Promethist AI, using their self-service platform to create a suite of agents to be deployed across the entire marketing workflow.
Hosted workshops and roundtables at Google I/O, a tech summit featuring product launches, innovations, and insights.
Hosted a founders panel about AI at Black Tech Fest, a tech festival of 10,000+ attendees celebrating tech, culture, and innovation.
Created product copy for Finlandia Vodka's Amazon online store and used A+ Content to customise the brand's Amazon listings.
Developed a series of physical ad campaigns to promote Sandisk's newest external storage products designed for content creators. Assets ranged from billboards and magazine ads to in-store retail merchandise and brochures.
Developed a comprehensive AI workflow to generate and edit copy at scale, whilst adhering to Google editorial guidelines. Produced conversion-driving thought leadership, founder stories, investment case studies, and industry insights to build credibility and engagement with investors as well as tech founders. Supported Google for Startups programme teams with events and initiatives that gave early-growth founders access to expert technical, product and leadership learning.
Wrote a series of sponsored articles for Mastercard x Worldpay about advancements in the fintech landscape.
Created a series of digital adverts to encourage increased downloads of the Google Calendar app across Android devices.
Developed a script for a promotional video featuring Google's transformative AI projects and liased with a videographer to film the shoot at the Google HQ in Ghana.
Developed marketing and sales collateral to promote Vodafone's business offering to boost awareness across key business verticals.
Wrote a series of email drip sequences to promote Samsung's business devices to targeted corporate customers to boost click-through and open rates.
Created an interview series for Samsung AI business customers, featuring influencers and innovative entrepreneurs who shared inspiring stories about how AI-enabled phones help them grow their businesses. This Flip & Fold Business campaign was eventually nominated for two ALF Sales & Marketing Awards.
Conducted a series of interviews with financial leaders to help boost downloads of Mastercard's report on cross-border payments.
Arranged a series of interviews with entrepreneurs who have been funded by the UK Department of Business & Trade to encourage more uptake of their enterprise programmes.
Produced a series of downloadable white papers targeting different verticals to promote AWS cloud services and drive conversions to key product pages.
Created ad copy and social ad copy across Google, YouTube and programmatic display to promote Nokia's cloud offering and drove higher click-through rates.
Conducted interviews with founders and AI scientists for the Google Africa blog in a bid to promote black excellence on the continent and increase website traffic.
Wrote sales and marketing product copy targeting several verticals including retail, finance and healthcare to drive increased demo click-throughs.
Amazon required a brochure to be rewritten and optimised in an engaging way to instruct landlords on how to manage the launch of Amazon Fresh stores.
Wrote helpful resources on how banking customers can use digital tools to manage their finances to encourage app downloads.
Co-devised content strategy, wrote articles and edited freelancer-submitted posts to build out business content hub.
Responsible for content editing articles across European CIO sites as well as social media and ad copy to encourage higher CTR to Dell product pages.
Created advertising copy and social media captions for Google digital mentoring campaign to encourage uptake from both mentors and founders.
Wrote and copy-edited business articles, produced digital advertising copy and contributed to content strategy to drive content awareness around HP's software.
Co-created white paper promoting Oracle's Cloud applications designed to target the automotive industry for lead generation.
Collaborated with Zendesk and Slack to create email marketing campaigns to promote white papers for lead generation.
Tasked with optimising the current Reuters Connect website copy and developing email drip campaigns to encourage business customers to click through to the updated website.
Created a series of reports and white papers about how AI is transforming content operations, boosting productivity, and delivering measurable ROI.
Tasked with managing the newly created website as part of the Plume rebrand. Responsible for the Plume platform's UI/UX copy and repurposing technical terminology into compelling web content to drive conversions.
Created promotional comms including CRM emails, push notifications and in-app articles for leading retailers like Fenty Beauty and Adidas to grow conversion rates across major categories.
Created several targeted CRM email campaigns during Christmas and Black Friday which helped to drive increased product page click-throughs and email open rates.
Responsible for the content overhaul of Lambeth Council's new enterprise website, newsletters, social media and blog posts to promote their business programmes to the local community.
Created a series of festive-themed features and Christmas buying guides as part of the newly launched TK Max Insider content hub. Wrote articles across the microsite that drove increased conversions to product pages and boosted sales overall during the festive period.
Optimised product pages ahead of a major ad campaign promoting a newly launched cloud cybersecurity offering. SEO keyword research was conducted to ensure product copy drove conversions and led to increased demo click-through rates.
Referenced internal customer data to create DNA of an Entrepreneur annual report featuring unique insights from business owners that drove huge PR exposure.
Produced a range of downloadable manifestos about ID verification targeting financial, crypto and insurance sectors to increase lead generation rates.
Developed brand bible for fintech startup Prospa who wanted to create a consumer-friendly tone of voice to communicate with their business audience ahead of their website re-launch.
Tasked with creating thought leadership content for recruitment app Placed, targeting the hospitality and service sectors to drive awareness and lead generation.
Wrote a series of guest posts for several business and marketing publications including Digital Doughnut, Internet Retailing and Prisync.
Published several articles for publications including The Guardian, The Telegraph, Business Zone and Talk Business targeting the entrepreneurial community.
Leading fashion retailer Timberland were looking for SEO friendly product descriptions and trend led blog posts to engage their customers and encourage content conversions.
SEO-friendly product descriptions carefully crafted to reflect the tone of a premium luxury retailer. Tasked with writing several hundred descriptions weekly to populate the website during new collection arrivals.
Luxury interiors brand Swoon Editions wanted to drive more traffic back to their product pages with SEO rich blog content that reflected the lifestyle their customers led. Developed regular articles that targeted specific keywords to boost SEO rankings in competitive interior space.
Leading rucksack brand Eastpak required engaging copy that reflected their tone of voice and fit their brand guidelines. Created several compelling descriptions and email campaigns to drive increased product click-through rates.
UX copywriting across SaaS platform dashboard, app push notifications and product documentation to create jargon-free, user-friendly content.
Created a series of case studies using customer data to showcase the features and benefits of loyalty software.
