Sour Cherry Gin & Tonic | LUXARDO 200th
How a “medicinal” cocktail went from “Better-For-You” to just… better.
Hi, I’m Seleba — a seasoned storyteller and results-driven creative strategist.
With almost ten years of experience — and a Bachelor of Arts from the University of San Francisco — I bear extensive knowledge in speaking to a brand’s vision, and executing with unique, first-of-their-kind ideas. My ideas can be spotted across digital platforms for brands of all sizes and verticals, like Pinterest, Luxardo USA, and Crystal Geyser Alpine Spring Water — in addition to my own personal channels that I manage in my free time.
How a “medicinal” cocktail went from “Better-For-You” to just… better.
A modern, Mezcal spin on the Prohibition-era cocktail with a lot to say.
Coupe glass, meet first class — we’re taking the Last Word to new heights.
A classic precursor to the Martini, with foggy Bay Area origins.
That’s right... Luxardo Canned Cocktails are here to make your summer sensational. We took the best of our premium Italian liqueurs — Luxardo Aperitivo, Sour Cherry Gin, and Bitter Bianco — and infused their unique, time-honored flavors into a perfectly portable format for all your favorite #summer activities!
NEW!
...who want to celebrate life’s legendary moments with an equally legendary whiskey.
...it's hoping you've got your #wanderlust back. 🏔
HIRSCH’s latest iteration of legendary #bourbon lands tomorrow — stay tuned for more.
White Papers
Multimedia
In early 2020, I assisted in concept ideation for the "Stories of the Water Obsessed | Meet Lionel" short. This video is meant to introduce Crystal Geyser customers to a key member of their team — as well as answer what goes into sourcing fresh water for manufacturing.
Social Media
...until Audrey Saunders and the Pegu Club re-popularized their use in the early 2000s. This leads us to today’s question: Which garnish do you prefer, and why is it a #Luxardo maraschino cherry? 🍸🍒
Well, our centuries-old recipe calls for the distillation of the ENTIRE cherry— including the leaves, stems, pits, and skins — for that rich, herbaceous, and unique taste you’ve come to know and love. 🍒
In any case, get your candied oranges ready — because you’ll need them for this rich, sweet and cozy Chocolate #Negroni.
For a vibrant, sweet touch to your favorite seasonal cocktails, check the comments! 💬
...as sustainable as they are satiating.
#SwisseForYou means #gifts for your family, friends, significant others, co-workers, bosses, neighbors, and so many more.
Tag a friend below!
Naturally derived ingredients - like #aloe and #squalane - come together to keep your #MANTL looking and feeling fresh.
Nix it completely and win big with a #Casino - a tangy, fresh variation on an #Aviation. Check the comments for the full recipe!
...whether you're shifting into high-gear at the gym, taking a red-eye flight for work, or helping your skin maintain that radiant glow.
(n.): 335 million Pinners who want to bring your next big idea to life.
And that means it's time to keep things cool with the Pinterest trends pinners are searching for, like these warm-weather ideas by @sugarandcloth. Link in bio for more.
...just ask recipe creator @theviewfromgreatisland. "I love to make beautiful food, photograph it, and write about it, but mostly, I just love to EAT. Isn't that what it's all about?"
Articles
And what they should be focusing on instead.
After spending 2020 muting spammers, delivery notifications, and election bankers, this much is certain: text-based brand outreach isn’t going away anytime soon.
Fast fashion retail giants - like Forever 21, H&M, ZARA, and more - are slowing down in the global shift towards sustainability. But how can the fiscally conscious combat high emissions in the new year?
You're well on your way towards bald acceptance, but there's one major thing you still need to tackle: owning the bald lifestyle by shaving your head.
Embracing Bald is one of the most liberating moves you can make. MANTL is here to help you #BareYourGreatness.
As many young professionals entering the fast-paced workforce of Silicon Valley can attest to, the "every day" of a position makes the entire experience - and millennials have their eyes on a very specific prize.
With social platforms like LinkedIn improving their video experience for users, high-quality video content will soon become commonplace in the professional sphere. But will it also become a deciding factor in the candidate pool?
When you're on a keto diet, it's easy to fall into the trap of only eating animal protein, dairy, and other high-fat foods, in order to 'avoid the carbs' that come with vegetables, and produce in general.
While juice shots seem heaven sent, they're not that different than drinking sugary juice.
Vividly imaginative campus lore, or chilling fact? Dive into the myths and history surrounding the genealogy of the University of San Francisco.