Catherine Truong (Leichandra)

Technical Writer

My portfolio includes online help, advertorials, and press releases. I have collaborated with various Subject Matter Experts (SMEs) to produce the following works. Writing has always been my passion and I thoroughly enjoy using writing process to make complex content easy to understand for end-users.

Portfolio

Google Hotel Ads

Google
Set up tracking with ValueTrack parameters

ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, you can learn if people who clicked on your ads came from mobile devices, where they were located when they clicked your ads, and much more.

Google
About the Recommendations report for Hotel Center

The new Hotel Center Recommendations report helps you understand possible opportunities that you might be missing based on your landing pages, pricing, hotel list feeds, or other settings. An overview: The old Dashboard has been updated and is now called Recommendations report Metric definitions have been updated Sign in to your Hotel Center account.

Google
How to view your landing page matches

You can use the "Landing pages matches" page to identify how you can increase you landing page match rate (formerly point of sale coverage) on Google across different attributes. You can also view the opportunities you do cover on the "Matched" tab. These values are updated daily and represent your average traffic over the last 7 days.

Google
About Pay-Per-Stay (PPS) commissions migration to Google Ads

If you are a Hotel Center advertiser with billing set up in the Hotel Center, you will be able to set up Pay-Per-Stay (PPS) campaigns in Google Ads. A new payment type on Hotel campaigns using the Commissions bid strategy called "Guest Stay" (PPS) Access to the new payment type is restricted.

Google
How to view your landing page matches

You can use the "Landing pages matches" page to identify how you can increase you landing page match rate (formerly point of sale coverage) on Google across different attributes. You can also view the opportunities you do cover on the "Matched" tab. These values are updated daily and represent your average traffic over the last 7 days.

Glogou

FaxSIPit

Encha Organic Matcha

East & West Magazine

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