White Papers
Lauren Owens
Digital Content Writer
United States
Lauren specializes in writing B2B content for small and mid-size businesses in a variety of verticals. Scroll down to view sample white papers, blog posts, case studies and more.
United States
Lauren specializes in writing B2B content for small and mid-size businesses in a variety of verticals. Scroll down to view sample white papers, blog posts, case studies and more.
White Papers
There are more than 8.3 million residents in long care facilities across the United States. Most of these residents have adult children who may have resisted putting their loved ones into long-term care. Here's how senior living facilities can involve families in care.
SEO used to mean satisfying some threshold for the search engines. It now means satisfying the tastes and expectations of users while also satisfying the search engines. How to do both? Optimize your content for humans, and your organization for the bots.
As the market becomes saturated, and the VC cash runs out, there’s only one thing left for challenger banks to do.
B2B Blog Posts
As the substance abuse industry looks to control costs and improve outcomes, many facilities are adding post-treatment support services to their treatment programs. These are a few of the models being adopted by providers.
Whether you have a business idea you're ready to pitch, or a team to lead into the next quarter, it's important to know how to sell an idea. Selling ideas involves understanding how people tick-and what turns them off. Learn how to sell an idea with smart solutions from The Predictive Index.
The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they've made a purchase decision. But B2B marketers need not leave their sales goals to fate.
Case Studies & Press Releases
Addiction Recovery Care (ARC), a CARF-accredited addiction treatment center with four inpatient, and 13 outpatient, facilities located throughout Kentucky.
White Sands Treatment Center was looking for an EMR that was user-friendly, easy to adopt, and that would help their staff provide consistent treatment, while remaining in compliance.
MoreVisibility hosted a series of SEO webinars in order to help marketers spend the dog days of summer improving their SEO knowledge. Topics covered included SEO best practices for Technical SEO, Link Building and Keyword Research.