PDF Portfolios
Hi! I'm Lauren, a Brooklyn-based writer, editor, and all-around animal lover.
As a freelancer, I ghostwrite and edit SEO-focused blogs, emails, and social content for multiple clients within the business and lifestyle spaces. I'm also passionate about creating fashion, arts & culture, health & wellness, and travel content.
I have additional experience writing SEO-driven food & beverage e-commerce copy, luxury fashion retail copy, and jewelry packaging copy. After spending three years as a jewelry merchandiser, I have a strong sense of brand aesthetics and how to best capture brand voice in my writing.
I also have a Bachelor's degree in Media Studies and Gender & Sexuality Studies from NYU and spent a semester in Europe (aka where my love of travel comes from!).
When I'm not writing, you can find me curled up with a cup of tea and a good book, taking a dance class in the city, or searching for the best gluten-free eats around.
CONTACT: [email protected]
PDF Portfolios
Image via Jess Bailey on Unsplash
Landing Pages
I collaborated with my team to brainstorm, test, and troubleshoot over 100 generative AI prompts to aid PR Pros in all aspects of their work. I also wrote the Powerhouse Prompts landing page copy and collaborated with our graphic designer on the page's structure.
I wrote all copy for the PR Agency Must Haves landing page, as well as for the email funnel promoting the lead magnet.
I wrote all copy for the Client Pipeline Pack landing page, and collaborated with my team to develop a catchy, impactful title for the digital resource.
I wrote all copy for the Media Pitch Template landing page, as well as content outlines for Facebook Live training sessions promoting the lead magnet.
Fashion & Lifestyle
We can get in our heads about being stylish, but taking fashion seriously isn't shallow. It's the key to knowing ourselves and living authentically.
Organic skin care is gentle on your skin and kind to the earth. If you are a busy mom who is looking to save time and money while also using organic skin care, this list of 4 brands will help you transform your routine to become more eco-friendly.
Shopping anxiety leaves you overwhelmed and frustrated when looking for clothes. These five tips will help put an end to the style panic.
Who said meals for busy moms can't be made with shortcuts? Here are 9 food & wine delivery services that are perfect for busy working mamas on the go.
Health & Wellness
A keto diet takes a person's usual carbohydrate intake and replaces it with heart-healthy fats and protein. This forces your body into to burn fat for energy instead of carbs, which is why many go keto to lose weight.
Menstrual cycle syncing helps you live in tune with your body by adjusting your lifestyle based on your hormones.
Balancing fibromyalgia and work can be tough, but it's important to take care of yourself. Here are 8 ways to manage pain in the workplace.
Having an unsupportive family can make coping with your CFS diagnosis even tougher. These 10 strategies can help them understand more.
Caffeine and adrenal fatigue work together to burn you out and exhaust your adrenal glands. Here are four ways to stay awake so you can cut the coffee.
Gut health and hormones play a major role in menopause. Here's what you need to know to take care of your menopausal health.
CBT for fibromyalgia helps you reframe your thoughts and approach your symptoms in a healthy way. Here are 5 things you must know about CBT.
Vertigo and adrenal fatigue won't stop you from living your life! Follow these seven strategies to cure vertigo naturally and find balance.
Pregnancy fatigue is one of the most common pregnancy symptoms, but your CFS could be making it worse. Here are 4 ways CFS impacts pregnancy.
Online pain management can those who struggle with CFS and chronic pain find relief. Consider these 5 benefits to see if it's right for you.
Public Relations Thought Leadership
Learning how to build confidence is difficult, but it's essential for PR pros. To do it, you need to work on your skills and step into a new mindset.
You need to stay plugged into the industry to craft effective strategies and grow your agency! Here are the top 11 2024 PR trends you NEED to know.
Recessions are scary for PR pros, but building business resilience will help you make it through. Here are 7 strategies to keep your agency strong.
As a PR pro, you need strong media connections to land BIG features for your clients! Here are my 5 best tips for deepening your media relationships.
SEO can be a lot for PR pros to understand, but combining SEO and PR strategies can be super powerful in boosting your client's brand visibility.
You don't have to only pitch new products! Putting a new spin on a hero product or slow mover can help keep your clients in the media all year long.
AI is making waves in PR, but don't panic! Here's the inside scoop on using AI in PR ethically and strategically to improve your pitches.
It's time to spring-clean your agency! Here are 7 strategies to organize your agency and set yourself up for success in the rest of the year.
Media interviews don't have to be super stressful! These 6 interview prep strategies will help your client crush their next chat with the media.
Asking for a correction in a published feature can be awkward and nerve-wracking. Here are 6 key tips for navigating this tricky situation with ease.
Substack is shaking up the media landscape! But what is Substack anyway? Here are my 4 best strategies for using Substack to land BIG features!
Podcasts are gold mines for high-impact, engaging press features! Here are my best podcast pitching tips for your client's experts and yourself.
Business
For remote or hybrid teams, interactive onboarding experiences help bridge virtual gaps and build connections. Here are 7 unique ideas for your company.
Effectively practicing mindfulness in business will help you become a stronger and more present agency owner. Here are 7 exercises to get you started!
My favorite way to quickly monetize a blog is to sell a digital offer online. Here are 4 reasons why it's the best way to grow your business.
Whether you're a new mom or have teenagers, balancing the stages of entrepreneurship and motherhood is TOUGH. Here are my BEST tips for working mamas!
Launching a business is tough, but my 5-step Starting an Online Business checklist will guide you through the process.
You can't make progress on your agency's goals if you waste your day on little tasks! Here are 4 huge business productivity traps you need to avoid.
THIS is your time to embrace your role as the visionary CEO of your business! Here are my 6 best tips for developing your agency leadership skills.
Human Design readings have the power to completely transform your life. Use your results to run your business authentically.
July 4th celebrations add summery excitement to work and help remote or hybrid teams connect. Here are 5 fun ideas to spice up this year's event.
White labeling is common, but can be tricky for agency owners to navigate! Here's everything you need to know to decide if white labeling is for you.
I've shared income reports for the past few years, but it's time for them to come to an end. Here's how I came to such a difficult decision.
Sudden service termination and pause requests from clients can be scary, but these 5 strategies will help you expertly manage this tough situation.
Public Relations Industry Leader Interviews
Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
Today, we're sitting down with the amazing Lauren Genest & Carey Balogh, Founders of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their industry.
Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!