Fossil Group
Global copy manager at Fossil Group. SPJ award-winning writer and editor with digital, print and copywriting skills, plus an incredible knack for wearing inappropriate footwear no matter the occasion. Ballet flats on a deep-sea fishing trip? Yes. Platform sandals at the airport? Of course.
Please enjoy my clips.
Fossil Group
I created all global product copy for our Fall 2023 campaign, shown here in a homepage refresh.
I led the global copy direction and creation for the Barbie x Fossil collaboration, and worked with the concepting team of cross-functional partners to help develop the overall concept. Shown here is the homepage, however this copy was used across all channels, including email, paid media, video and stores.
For our Fall 2022 Early Capsule Collection lookbook, I created all copy to be used across channels and globally. This is a sample of several product stories and the various components of each, created under a new leadership direction to elevate and tell deeper, more extensive stories.
This is the e-commerce takedown of my Fall 2022 Fossil Heritage campaign creation. I created all initial campaign copy, which I then adapted for our website launch.
Created copy for our spring 2023 campaign, including crafting the above tone-setting statement and adjusting an agency-provided headline that did not clear legal (or our own guidelines against using alcohol-adjacent language). This copy was used across channels throughout spring 23.
I love this (pun intended, I suppose) content piece because it was incredibly fun to write and was a fresh, tongue-in-cheek way of talking about the smallest bags and watch ever.
An Integrated Content Piece I created for our website using my campaign copy.
An Integrated Content Piece I created for our website.
Gifting All The Way | We've got something for every single merrymaker on your list.
GRAY magazine
After completing designs for cable-car projects in Amsterdam and Gothenburg, Sweden, the firm is poised to begin construction on designs selected for the suspended mode of transportation in Blagoveshchensk, Russia. The Blagoveshchensk Terminal Station will be the first cross-border cable-car system, featuring two lines and four cabins, each accommodating up to 60 passengers and their luggage.
Spirited London-based womenswear designer Katie Ann McGuigan is fearless in her use of print, fashioning everyday pieces that are anything but ordinary. By Lauren Mang A look from Katie Ann McGuigan's AW20 collection features a nylon coat atop a tulle dress, patterned silk shirt, and '80s-inspired joggers. Geometric-pr
If you’ve ever thought about wearing your love for Ikea’s bestselling Billy bookcase on your sleeve, now is your chance.
Designers Fritz Mesenbrink and Jeremy Pelley founded their fearlessly bold branding, strategy, and design firm OMFGCO in 2009 while sitting in Pelley’s dining room. A decade later, the Portland-based firm is behind campaigns for big-name companies. Looking to the next 10 years, Mesenbrink and Pelley say they’ll relish breaking even more rules, delivering nowhere-near-the-box ideas, and proving that work—even the most routine—doesn’t have to suck.
After rescuing this rundown Victorian from the wrecking ball, a Portland design firm played with bold accents to revive the home's original splendor--and unlock its dark side.
A Portland renovation tames overly romantic interiors with tough-looking steel, black accents and modern furnishings.
A sweeping remodel of a 1930s Portland home leaves no stone (or ceiling or light switch) unturned.
As marijuana mainstreams, in come sophisticated interiors for recreational dispensaries.
VMSD magazine
Taking inspiration from architecture icon Frank Lloyd Wright, the space creates a sense of privacy with its curated rooms.
IT MAY SEEM AN unusual choice to tap desserts as inspiration when designing a store for an activewear brand. But that’s exactly what Shanghai-based interior architecture firm Sò Studio did, creating a dreamy, buttercream-colored space for Chinese brand Maia Active.
This past December, New York-based luxury design house Coach debuted its Disney Mickey Mouse x Keith Haring Exploratorium, a digital pop-up experience dedicated to the brand's latest collaboration between Disney and the late American artist.
To step inside Christian Louboutin's neighboring New York stores is to wander into something fantastical: a plush red carpet underfoot, surfaces awash in texture, patterns aplenty and images of vividly colored wildlife with satchels dangling from their claws.
On a chilly, gray February morning in Seattle's Capitol Hill neighborhood, groups of people stood at the corner of Melrose Avenue and Pike Street snapping pictures. This once-gritty, artsy area - just up the hill from downtown - has seen a recent surge in high-end residential and commercial development, but it's not typically a site for out-of-towner photo-ops.
When you're shopping solo - with armfuls of clothing stuffed into the fitting room - snagging different sizes and styles can be tricky. (We've all done the hurried, barefoot trot out onto the sales floor in search of that alternatively sized pair of pants.)
Oregon Bride
It all began in 1956, when Helynn Skoko Starr, grandmother of Raleigh Hills resident Veronica Medici, chose an ivory silk peau de soie princess-cut wedding gown with French Alençon lace appliques to wear for her nuptials.
Inside the lush, leafy walls of Portland's Leach Botanical Garden, stylists Jena Ralls and Alex Sand, co-owners of the recently launched Portland wedding styling and planning company The Real Creative, set a scene with the modern bohemian bride in mind.
Quartz
"I don't care when you leave. I don't care how many questions you ask. I don't care if you sit there all day on that phone or on that tablet. Mess with that refrigerator all day long until you're happy with it.
Hawthorn Creative Custom Publications
FIRST PLACE WINNER IN SPJ NW EXCELLENCE IN JOURNALISM CONTEST | Michah Mowrey plucks a Sun Gold tomato and an Esterina tomato off their vines in a nearby tomato patch and hands them to me, one at a time, to try. They're sweet, ripe, juicy and give you the sense that all tomatoes you've ever eaten prior to these have been sad imposters.
It's an unseasonably cool day in early August. The morning fog hangs neatly around the mountaintops as if in preparation for its close-up in a moody film shoot. I've left the chaotic confines of the Seattle city limits and am driving east towards Preston, where I'm set to meet Alana McGee, professional truffle hunter and certified professional dog trainer.
Seattle magazine
Days at this 1,700-square-foot waterfront vacation home on Orcas Island are a frenzy of activities: fishing off the dock, swimming, boating, bird-watching, cooking, drinking wine and sometimes even dancing.
This modern Northwest cabin on Herron Island establishes a connection to its natural surrounds with expansive windows, wraparound glass doors, plus a hidden sunken tub that gives the illusion of soaking among the trees
Last February, as Nordstrom's downtown Seattle flagship was in the thick of a significant renovation, which had begun in spring 2014, there was a moment when you could stand in the center of the store with one foot in the old design and one in the new.
Anyone who feels hosting a party is too much work should take a page from Heather Christo's playbook.
On New Year's Eve, my husband and I each downed a dirty martini and shared two bottles of brut Champagne. Though he was kicking my tail at a rousing game of Monopoly (damn him for always snagging Marvin Gardens), our low-key bubbly- and vodka-fueled evening was a splendid way to ring in 2015.
For bookshelves, fireplace mantels or any other sturdy surface where row after row of books might stand, opt for two hefty, sparkly and very on-trend hunks of rock to keep them all stylishly in line.
"Have you seen Grey Gardens?" It's the first thing Seattle magazine arts and culture editor Brangien Davis says when describing the grounds that once surrounded her Denny Blaine dwelling. The reference to the famous documentary set in a decaying manse with an overgrown garden is spot on.
If you see yourself living in elevated environs, mingling with the wrens and swinging with the sparrows, a tree house might just be your bag.
It's been a busy few years for Warby Parker. The New York-based eyewear retailer, which first hit the e-commerce scene in 2010 with its at-home try-on service, now operates 15 physical stores around the U.S.--its most recent opened on September 26 in the Georgetown area of Washington, D.C.
When designer Beth Dotolo, co-owner of Ballard firm Pulp Design Studios, known for its richly layered and sophisticated style, proposed that most of the walls-and some ceilings, too-inside Geoff and Audrey Kozu's stately Queen Anne abode be festooned with patterned wall coverings, the couple didn't bat an eye.
Brides
If your guest list contains a few out-of-town friends and family members, consider whipping up a welcome gift that goes the extra mile: a goodie bag brimming with local favorites - everything from sweet treats to monogrammed trinkets - found right here in Houston.
Photo: Courtesy of Black Swan Yoga via Facebook When your wedding day is near, even the coolest of cucumbers begin to stress. A less-than-stellar weather forecast, a budget-busting floral bill, or even bickering in-laws are enough to send brides-to-be into an anxiety-fueled tailspin.
You've secured your something blue and have chosen the sweetest, slowest love song for the big dance with your groom. Traditional wedding details like the first dance or cake-cutting rarely go out of style and for many savvy brides-to-be, are cherished customs that make for a memorable knot-tying experience.
Seattle Metropolitan magazine
I t all began with the appliances.West Seattle resident Dana Von Veh was watching Rachael Ray when she spied a retro powder-blue refrigerator on the show's set. Some online digging told her the fridge was a reproduction of a classic style by Colorado-based Big Chill, a company known for making appliances that look vintage, but pack plenty of modern features.
One breezy summer afternoon, Destry Johnson and A. C. Hurt were sitting on one of their home's four terraces when a woman who was driving by stopped and shouted, "Cool house." That actually happens a lot, says Hurt of the ultramodern gray dwelling, a modular home on a narrow lot that the pair found when they relocated back to Seattle after 12 years on Bainbridge Island.
NO OFFENSE TO THE E-READER , but a word collection of well-thumbed books, be they fiction or non-, best-sellers or biology texts, reveals personality and gives character to a room. But how to best integrate books into your decor without turning shelves into overstuffed catchalls?
PaperCity magazine