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United Kingdom
Content Strategy & Copy | B2B | B2C
I write about complicated things without making them sound complicated.
I'm a content and marketing strategist with 8 years' experience across healthcare, wellness and B2B. My work spans articles, web, email, social and thought leadership, with a particular soft spot for health, behaviour and the wonderfully complicated human brain.
I've written for organisations including GSK Pharmaceuticals and other healthcare and wellness brands, and published research-led pieces on neuroscience, mindfulness and mental health.
These days, I spend as much time thinking about how content works as writing it — what makes people pay attention, trust what they're reading and, occasionally, do something about it.
For freelance enquiries, collaborations or ghostwriting samples that can't live publicly on here.
A free downloadable guide explaining key acupressure points in plain language, written to give readers real value and bring them back to the clinic. Copy and structure. Design adapted for this portfolio.
Content warning: This article deals with the sensitive topic of suicide. If you (or someone you know) need support, call the toll-free, 24/7 National Suicide Prevention Lifeline at 1-800-273-8255. You can also text HOME to 741741 for free, which offers 24/7 support from the Crisis Text Line.
A fact-checked report on why AI and MedTech buyers hesitate, and what evidence helps them decide. Research, writing and design.
On its quest for truth - a tangible and measurable truth - science is unceasingly investigating the role of meditation on optimal health and healing, exploring its impacts on human brain and behaviors, glimpsing and increasingly proving the inseparability of body and mind.
You've likely heard of them before. Their most distinctive feature is a severe and progressive decline in memory, reasoning, and other primary cognitive abilities. Their diagnoses get easily mistaken for one another, and the two terms are often used interchangeably. Are dementia and Alzheimer's the same thing?
The blues got you today? Or is that upcoming speech giving you the jitters? As unpleasant as it is, it is OK. Sudden bouts of gloominess and uneasiness are completely normal responses to upsetting or potentially dangerous circumstances, whether real or imagined. Thankfully, they are short-lived.
Bright and breezy? You've got serotonin to thank. Gloomy and grumpy? A big ol' hug and a burst of oxytocin will perk you up. As it turns out, there's a chemical side to happiness. Lifestyle factors and genetics certainly play a role in this-the latter accounting for 50 percent of your high spirits, research says.
There is certainly a lot happening in your brain as you mindfully focus your attention on any chosen object of observation.
Surely, you've heard of placebo before. Wait, no ... not that Placebo ... not the late '90s British band. We mean the dummy drug that, despite not having any pharmacological property, can still make you feel better-pretty much like the rock band, right? Well, you might not know that placebo has an evil twin.
Ever been worried, apprehensive, or even panicky at times? Yes? We thought so. We all have. Suddenly, you feel a knot in your throat, your heart starts pounding, you're short of breath, shaky, drenched in sweat, and a bit dizzy. Brace yourself. Your body's fight-or-flight response is switched on and is quickly taking over.