Laura is a writer, editor, and photographer currently working as an associate editor for the Performance Racing Industry (PRI). She has a degree in journalism from the University of Central Florida and is also a certified yoga teacher (200RYT).
EMAIL: [email protected]
A look at some of the country's in-demand products and services by region and racing segment, as reported from the PRI Trade Show floor. For a snapshot of the latest industry sales trends, we asked retailers and service providers-straight from December's PRI Trade Show floor-to identify some of their most popular parts and services.
We are tracking several initiatives this month, including an update on key legislation designed to protect racing businesses, a new law aimed at impeding sales of counterfeit goods, how connections from December's PRI Show will fuel the industry in 2023, and more.
Motorsports pros Rick Jones, Kevin Lawrence, Dave River, and Jeff Wick have announced the rebirth of the Midwest Pro Stock Association (MPSA), a drag racing series formed by Jim Wick in the late 1980s. The series folded following the passing of Wick in 2002.
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.
Motorsports retailers and service providers are constantly tracking the latest parts and trends to give their customers a competitive edge. For the latest on which products and services are moving the retail needle, we present the following sales snapshot from shops across the US.
From preventing parts failures to gaining financial control to understanding EV conversion opportunities, this year’s slate of educational seminars at the PRI Trade Show offers invaluable information and training for every motorsports entrepreneur.
This month, we are tracking several initiatives, including NHRA’s Antron Brown support for the Recognizing the Protection of Motorsports (RPM) Act, a “win” for race teams in Pennsylvania, the REPAIR Act, and more.
This month, we are tracking several initiatives, including a new partnership with NHRA superstar Antron Brown to support vital legislation, a new appointment aimed at boosting PRI’s political action committee (PAC) efforts, and an update on a PRI-opposed rule to phase out the sale of new diesel- or gas-powered cars in California.
This month, we are tracking several initiatives, including racing legend Richard Petty’s support for important motorsports legislation, PRI/SEMA leadership meeting with lawmakers in DC, and HP Tuners teaming up with PRI staff to help facilitate a tour with a congressman, whose subsequent backing of the RPM Act marks a big win for the industry.
This month, we are tracking several initiatives that affect racing, including a new resource to help enthusiasts identify the elected officials that support motorsports; why tracks and sanctioning bodies should host lawmakers; a resource for businesses seeking talented new employees; and more.
This month, we are tracking several initiatives, including a new campaign to highlight pro-motorsports legislation and election candidates; the PRI Career Center offering opportunities for job seekers; an opportunity for businesses to branch out to Nordic markets, and more.
This month, we are tracking several initiatives, including opportunities for motorsports manufacturers to connect with their lawmakers, an update on California Gov. Gavin Newsom’s executive order seeking to phase out new diesel- and gas-powered cars, a win for youth motorsports in Wisconsin, and more.
AutoGas Services (AGS) swapped the No. 27 RCR SB2 358ci engine with a liquid propane injection (LPI) fuel system, an alternative fuel for motorsports and more industries. AutoGas Services (AGS), the provider of liquid propane injection (LPI) fuel systems based in Markesan, Wisconsin, has secured a new record as the fastest liquid propane injected vehicle.
This month, PRI is tracking our new Membership headquarters in Speedway, Indiana, an update on supporters for the critical RPM Act, a lawmaker's recent visit to a motorsports retail superstore, a dedicated "Motorsports Day" in West Virginia, and more.
When Austin Hill’s No. 16 NASCAR truck was hit from behind on October 2, 2021, at Talladega Speedway, the vehicle turned into Zane Smith’s truck, pushing both into the outside wall of Turn 3 on lap 58.
The World of Outlaws NOS Energy Drink Sprint Car Series is one of the last major racing series to not require fire suppression systems. They’ll be mandatory for 2023 and beyond.
This month, PRI is tracking ways you can support the federal bill designed to protect motorsports professionals, as well as a California short track, plus an update on Japanese tariffs, lawmakers combating counterfeit goods, and a bill to support manufacturers in the Golden State.
This month, PRI is tracking details on the new PRI Membership Headquarters, an event to help support motorsports at Wenatchee Valley's Super Oval, a gathering of drag race operators, the Bonneville Salt Flats, how one elected official is supporting motorsports businesses, and more.
This month, PRI is tracking several initiatives, including many that came out of the 2021 PRI Trade Show: track operators and promoters uniting to benefit the industry; the Save Our Racecars Rally that raised funds to support motorsports; and Indiana Governor Eric Holcomb’s visit to the event. Plus, an update on our campaign to increase awareness of the vital RPM Act.
Attendees from around the world flock to Indianapolis in December for the PRI Trade Show, where they discover the latest motorsports parts and equipment, conduct business, network with fellow industry members, pick up information, discover education and training sessions and keep up with the latest industry developments.
This month, PRI is tracking a new campaign to raise awareness and pass the RPM Act, along with an update on international tariffs for U.S. businesses and a note about how PRI is supporting race tracks.
An Idaho-based organization has formed one of the first-ever mobile drag racing venues in the state. M.M.A.S.V. Racing (pronounced Massive Racing) was founded by Hayden Horne and Tom Tillotson following the closure of Snake River Dragway in Gooding, Idaho, in 2019.
A full night of racing at Madison International Speedway (MIS) took on added importance as fans and competitors were introduced to industry efforts to fight federal policies that threaten the future of motorsports in America. Through a partnership of MIS and Performance Racing Industry (PRI), the SaveOurRacecars.com Championship Night was staged August 20 at the Oregon, Wisconsin, paved half-mile oval.
This month, PRI is tracking an update on a vital bill designed to protect racing professionals, a look at the motorsports industry's presence at the 2021 SEMA Washington Rally, and a critical notification for parts manufacturers regarding emissions compliance.
One of the biggest off-road races in motorsports just got bigger with the addition of the nation’s first dedicated electric vehicle (EV) class.
Manufacturers, tracks, and sanctioning bodies are working through a tire shortage resulting from a scarcity of labor and supply chain disruptions.
This month, PRI is tracking an update on the critical RPM Act designed to protect racing and a look at one of its leading co-sponsors, plus information on the Economic Bridge Coalition intended to provide relief to race tracks and other industries.
Motorsports events are roaring back to life this year after numerous cancelations in 2020. Here’s how pent-up demand is contributing to whopping registration numbers for three upcoming marquee events.
This month, PRI is tracking an update on tax credits for businesses participating in trade shows, rules related to hiring independent contractors, and employee retention tax credits.
This month, PRI is tracking an update on the critically important bill to protect motorsports professionals, action needed to help restore the Bonneville Salt Flats, relief for race track operators, best practices for tracks to host fans, and new legislation on tax credits for California manufacturers.
Race tracks and facilities in the state of New York can now operate at 20% capacity after a recent announcement by Gov. Andrew Cuomo easing certain restrictions related to COVID-19.
Holley, the Bowling Green, Kentucky-based performance automotive enthusiast platform, has announced the acquisition of AEM Performance Electronics, the developer and supplier of electronic control and monitoring systems.
Longtime industry veteran Steve Whipple has joined JEGS as its new director of private label sourcing, where he will work with racing manufacturers to help bring products to market through the JEGS brand.
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January.
Although some race tracks have axed their 2020 plans due to coronavirus, several facilities report healthy car counts and scores of spectators, thanks in part to state guidelines that support socially distanced activities.
Narrowing its focus to a title sponsorship of NHRA's Pro Mods has allowed E3 Spark Plugs to increase its brand recognition and introduce new products while enhancing the racers' experience--as well as their budgets through additional funding.
Teaming up with a diesel powerhouse propelled a new lubricants brand into championship drag racing, and helped both parties with product development.
For this iconic sanctioning body and storied speed shop, a relationship built on trust has endured 40 years, with visions of another 40 on the horizon.
Hiking with kids can be a rewarding experience, and exposing them to the beauty of nature can have a lasting impact on their lives. Plus, walking provides light cardiovascular exercise, and the variety of terrain can help build agility and balance.
Answering calls from engine builders and racers who choose its pistons and rings, one of the industry's top suppliers joined forces with a venerated Super Late Model series to provide pole position winners with a cash bonus.
How this inclusive road racing, rally, and autocross sanctioning organization found the ideal contingency partner in a leading heat and sound control products manufacturer.
Indianapolis City Directory for the 2019 PRI Trade Show
Discover cutting-edge motorsports parts and equipment from top overseas suppliers at the annual PRI Trade Show in Indianapolis and in the pages of PRI Magazine.
Innovation in design and materials continues to produce lighter yet stronger valve springs across a variety of race-specific applications.
Dozens of top racing and performance manufacturers gather in Southern California to reveal their latest innovations exclusively for members of the motorsports press.
Home to more than just the Greatest Spectacle in Racing, Indianapolis plays host each December to tens of thousands of racing professionals who converge on the Indiana Convention Center for the world's premier motorsports trade event, the Performance Racing Industry (PRI) Trade Show.
Race engines upon acceleration-or at speed-are not unheard of. But when those blasts struck multiple cars idling on pit road, teams were left scratching their heads.
PRI's exclusive report on this vital segment includes current demographic trends, operational challenges (and opportunities), effective outreach strategies, and much more.
Dozens of top racing and performance industry suppliers will showcase their products at this month's exclusive event.
Preparation is key, as thousands of new components, innovative race technology, bustling business opportunities and more await buyers and exhibitors at this year's 30th anniversary edition of the Performance Racing Industry Trade Show.
While congratulating Calico Coatings on 20 years of business, PRI got some exclusive info on what the next few months looks like for the coatings company.
After an early-season shakeup, Tennessee National Raceway appears to be back on track with new management and track officials.
Despite having to cancel its inaugural event on June 28 due to rain, Lane Automotive's $30,000 No-Prep Triple Crown Series is still turning heads.
Bear Ridge Speedway (VT), which has been owned or operated by a member of the Elms family since its opening, celebrates its 50th anniversary this year.
The suspension company welcomed PRI to its North American facility, where we saw firsthand what goes into creating high-performance shocks and more.
From tools to training programs, numerous race sanctioning bodies remain proactive to keep racers, and those on the race track, safe.
There's simply no better place to host the three biggest business days in racing than Indianapolis, Indiana.
Laura produced and edited content for Thrive Life 360's website, including the landing page (pictured).
University of Central Florida biology professor Dr. Reed Noss trekked through the campus' arboretum, gazing at the greenery. He noted plants native to Florida, like the sand pine or yellow jessamine flowers, who Noss said has the sweetest scent "if you get a whole bunch of them together."
A twenty-panel solar farm now floats in a retention pond right in front of the Bright House Networks Stadium. This energy-saving solar farm is the culmination of a full-year project undertook by five University of Central Florida mechanical engineering seniors.
The family of Steven Sotloff, a journalist and former University of Central Florida student killed by the Islamic State, is suing the nation of Syria in the United States federal court. The lawsuit claims that Syria provided financial, military and material support to the Islamic State, according to the Associated Press.
The SGA elections commission voted on Tuesday morning to clear presidential candidate Christopher Clemente and running mate Rachel Altfield of the campaign violations filed against them. This was the final round of hearings for the pair who were cleared of two campaign violations on Friday, March 25.
The elections commissions voted on Friday, March 25 not to uphold the violations filed against SGA presidential candidate Christopher Clemente and running mate Rachel Altfield. Two violations were filed against the pair regarding their Facebook page, claiming it was created before declaring their candidacy and that it misrepresented their campaign.
On Wednesday, March 23, the Student Government Association presidential candidates will debate in the Cape Florida Ballroom from 6 p.m. to 8 p.m. Ahead of the debate, we spoke with Christopher Clemente to find out what the student body can expect from their presidential candidate.
Looking up into the night sky, the moon may seem impossible to reach. But for one UCF Business Incubator company, Earthrise Space Foundation, the moon might not be too far away. The non-profit company, founded in 2008, is participating in the Google-sponsored Lunar XPRIZE competition to build a lunar rover.
A new app is ready for its big break. BlurtBox, launched earlier this year, is like a digital comment card. Users can anonymously send comments about a business directly to managers. In turn, businesses receive feedback from customers for free; when they want to respond to comments, they can upgrade to premium service of $99 a month per location.
Coin belts, painted faces and costumes filled the Nicholson School of Communication on Thursday when Shimmy Knights held their 10th annual Halloween Hafla for members of the UCF community. The hafla, or party, featured performances from Latin Rhythm salsa dancing club, Glee Club and Shimmy Knights.
Actress, comedian and jazz musician Lea DeLaria graced campus with her presence on Tuesday to speak at the closing ceremony for LGBTQ+ Month at UCF. Commonly known for her role as Big Boo on "Orange is the New Black," she spoke in the Key West Ballroom in the Student Union for an hour and a half, bringing many laughs and life advice.
UCF students had to share the Student Union with a few ghouls, monsters and jack-o'-lanterns during Pumpkin Palooza on Tuesday, Oct. 27. The event, put on by the Student Union, featured a pumpkin carving contest among 17 teams on the South Patio. Contestants had from 11 a.m. until 2:30 p.m.
Splashing, rubber ducks and flip-flops? It may sound like a fun night in the tub, but it's actually one of the most well-known traditions at UCF. Spirit Splash, an event during Homecoming Week, took place at the Reflecting Pond outside of John C. Hitt Library on Friday.
"Daddy shot Mommy." The words of Safe House Prevention Educator Michelle Jewett fell heavily into the Pegasus Ballroom on Monday evening; gasps could be heard from audience members at the Light Up the Night event put on by UCF Victim Services.
Thursday marks the start of LGBTQ+ history month, as well as the start of events in the Student Union to promote the history of the lesbian, gay, bisexual, transgender and queer community to UCF students, staff and faculty.
A cruise across the Atlantic Ocean holds swimming pools, a dining hall, lounge, spa and a piano bar. While it may seem like the perfect summer vacation, it's actually the Semester at Sea, which transports 700 students around the world for a semester. UCF theater professor Sybil St.
Sitting on a chair with her acoustic guitar resting on one knee, performer and music major Caitlin Caggiano, a sophomore, closes her eyes and inhales deeply. A second passes, and as she releases her breath, a barrage of music fills the room, bouncing off the walls of UCF's Rehearsal Hall.