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Laura T. Pitts

Journalist in Orange County, CA

Location icon United States

I am a writer, editor, and photographer currently working as the Associate Editor for the Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI).

I have a degree in journalism from the University of Central Florida and have experience in social media, business copywriting, editing, and more. I am also a certified yoga teacher (200RYT).

If you’d like to get in touch, email me at [email protected]

Performance Racing Industry
New York Eases Restrictions, 20% Capacity Allowed

Race tracks and facilities in the state of New York can now operate at 20% capacity after a recent announcement by Gov. Andrew Cuomo easing certain restrictions related to COVID-19.

Performance Racing Industry
Steve Whipple Joins JEGS Private Label Department

Longtime industry veteran Steve Whipple has joined JEGS as its new director of private label sourcing, where he will work with racing manufacturers to help bring products to market through the JEGS brand.


Performance Racing Industry (PRI) Magazine
Oklahoma Among States Allowing 100% Fan Capacity

Although some race tracks have axed their 2020 plans due to coronavirus, several facilities report healthy car counts and scores of spectators, thanks in part to state guidelines that support socially distanced activities.

Performance Racing Industry Magazine
Sponsor Spotlight: E3 Spark Plugs & NHRA

Narrowing its focus to a title sponsorship of NHRA's Pro Mods has allowed E3 Spark Plugs to increase its brand recognition and introduce new products while enhancing the racers' experience--as well as their budgets through additional funding.

Performance Racing Industry Magazine
Sponsor Spotlight: IMCA & Speedway Motors

For this iconic sanctioning body and storied speed shop, a relationship built on trust has endured 40 years, with visions of another 40 on the horizon.

Go All Outdoors
How To Hike With Your Child - Go All Outdoors

Hiking with kids can be a rewarding experience, and exposing them to the beauty of nature can have a lasting impact on their lives. Plus, walking provides light cardiovascular exercise, and the variety of terrain can help build agility and balance.

Performance Racing Industry Magazine
Sponsor Spotlight: CARS Tour & MAHLE Motorsport

Answering calls from engine builders and racers who choose its pistons and rings, one of the industry's top suppliers joined forces with a venerated Super Late Model series to provide pole position winners with a cash bonus.

Performance Racing Industry Magazine
Sponsor Spotlight: DEI & SCCA

How this inclusive road racing, rally, and autocross sanctioning organization found the ideal contingency partner in a leading heat and sound control products manufacturer.


Performance Racing Industry (PRI) Magazine
2019 Guide To Indy

Indianapolis City Directory for the 2019 PRI Trade Show

PRI Magazine
International Report: Product Roundup

Discover cutting-edge motorsports parts and equipment from top overseas suppliers at the annual PRI Trade Show in Indianapolis and in the pages of PRI Magazine.

PRI Magazine
Spring Forward

Innovation in design and materials continues to produce lighter yet stronger valve springs across a variety of race-specific applications.

PRI Magazine
2019 MPMC Media Trade Conference

Dozens of top racing and performance manufacturers gather in Southern California to reveal their latest innovations exclusively for members of the motorsports press.


PRI Magazine
Indianapolis City Directory

Home to more than just the Greatest Spectacle in Racing, Indianapolis plays host each December to tens of thousands of racing professionals who converge on the Indiana Convention Center for the world's premier motorsports trade event, the Performance Racing Industry (PRI) Trade Show.

Performance Racing Industry
Sidebar: One Manufacturer's Long-Distance Solution

Race engines upon acceleration-or at speed-are not unheard of. But when those blasts struck multiple cars idling on pit road, teams were left scratching their heads.

Performance Racing Industry
Quarterly Market Survey: Stock Car Market

PRI's exclusive report on this vital segment includes current demographic trends, operational challenges (and opportunities), effective outreach strategies, and much more.


Performance Racing Industry
2017 PRI Trade Show Preview

Preparation is key, as thousands of new components, innovative race technology, bustling business opportunities and more await buyers and exhibitors at this year's 30th anniversary edition of the Performance Racing Industry Trade Show.

Performance Racing Industry Blog
Growing Operations At Calico

While congratulating Calico Coatings on 20 years of business, PRI got some exclusive info on what the next few months looks like for the coatings company.

Performance Racing Industry Blog
Back On Track

After an early-season shakeup, Tennessee National Raceway appears to be back on track with new management and track officials.

Performance Racing Industry Blog
Stepping Up No Prep

Despite having to cancel its inaugural event on June 28 due to rain, Lane Automotive's $30,000 No-Prep Triple Crown Series is still turning heads.

Performance Racing Industry Blog
It Runs In The Family

Bear Ridge Speedway (VT), which has been owned or operated by a member of the Elms family since its opening, celebrates its 50th anniversary this year.

Performance Racing Industry Blog
Eibach Celebrates 30 Years In US

The suspension company welcomed PRI to its North American facility, where we saw firsthand what goes into creating high-performance shocks and more.


Performance Racing Industry
2016 Guide To Indy

There's simply no better place to host the three biggest business days in racing than Indianapolis, Indiana.

Website Content Creation

Laura produced and edited content for Thrive Life 360's website, including the landing page (pictured).
Florida habitat declared diverse but in danger

University of Central Florida biology professor Dr. Reed Noss trekked through the campus' arboretum, gazing at the greenery. He noted plants native to Florida, like the sand pine or yellow jessamine flowers, who Noss said has the sweetest scent "if you get a whole bunch of them together."
Family of UCF journalist beheaded by ISIS sues Syria

The family of Steven Sotloff, a journalist and former University of Central Florida student killed by the Islamic State, is suing the nation of Syria in the United States federal court. The lawsuit claims that Syria provided financial, military and material support to the Islamic State, according to the Associated Press.
Clemente wins violation battle with photographic evidence

The SGA elections commission voted on Tuesday morning to clear presidential candidate Christopher Clemente and running mate Rachel Altfield of the campaign violations filed against them. This was the final round of hearings for the pair who were cleared of two campaign violations on Friday, March 25.
Clemente clears first round of violation hearings

The elections commissions voted on Friday, March 25 not to uphold the violations filed against SGA presidential candidate Christopher Clemente and running mate Rachel Altfield. Two violations were filed against the pair regarding their Facebook page, claiming it was created before declaring their candidacy and that it misrepresented their campaign.
Clemente gets real about complaint rumors in exclusive Q&A

On Wednesday, March 23, the Student Government Association presidential candidates will debate in the Cape Florida Ballroom from 6 p.m. to 8 p.m. Ahead of the debate, we spoke with Christopher Clemente to find out what the student body can expect from their presidential candidate.

UCF company has sights on the moon

Looking up into the night sky, the moon may seem impossible to reach. But for one UCF Business Incubator company, Earthrise Space Foundation, the moon might not be too far away. The non-profit company, founded in 2008, is participating in the Google-sponsored Lunar XPRIZE competition to build a lunar rover.
UCF Business Incubator Boosts BlurtBox

A new app is ready for its big break. BlurtBox, launched earlier this year, is like a digital comment card. Users can anonymously send comments about a business directly to managers. In turn, businesses receive feedback from customers for free; when they want to respond to comments, they can upgrade to premium service of $99 a month per location.
UCF Dance Clubs Come Together on Halloween

Coin belts, painted faces and costumes filled the Nicholson School of Communication on Thursday when Shimmy Knights held their 10th annual Halloween Hafla for members of the UCF community. The hafla, or party, featured performances from Latin Rhythm salsa dancing club, Glee Club and Shimmy Knights.
Lea DeLaria Delivers Laughs, Encouragement to UCF

Actress, comedian and jazz musician Lea DeLaria graced campus with her presence on Tuesday to speak at the closing ceremony for LGBTQ+ Month at UCF. Commonly known for her role as Big Boo on "Orange is the New Black," she spoke in the Key West Ballroom in the Student Union for an hour and a half, bringing many laughs and life advice.
Students Create Knight-o-Lanterns at Pumpkin Palooza

UCF students had to share the Student Union with a few ghouls, monsters and jack-o'-lanterns during Pumpkin Palooza on Tuesday, Oct. 27. The event, put on by the Student Union, featured a pumpkin carving contest among 17 teams on the South Patio. Contestants had from 11 a.m. until 2:30 p.m.
Spirit Makes a Splash at UCF

Splashing, rubber ducks and flip-flops? It may sound like a fun night in the tub, but it's actually one of the most well-known traditions at UCF. Spirit Splash, an event during Homecoming Week, took place at the Reflecting Pond outside of John C. Hitt Library on Friday.
Victim Services Sheds Light on Domestic Violence

"Daddy shot Mommy." The words of Safe House Prevention Educator Michelle Jewett fell heavily into the Pegasus Ballroom on Monday evening; gasps could be heard from audience members at the Light Up the Night event put on by UCF Victim Services.
LGBTQ+ Month kicks off in the Student Union

Thursday marks the start of LGBTQ+ history month, as well as the start of events in the Student Union to promote the history of the lesbian, gay, bisexual, transgender and queer community to UCF students, staff and faculty.
Anchors aweigh: On board the Semester at Sea

A cruise across the Atlantic Ocean holds swimming pools, a dining hall, lounge, spa and a piano bar. While it may seem like the perfect summer vacation, it's actually the Semester at Sea, which transports 700 students around the world for a semester. UCF theater professor Sybil St.
Music major and her guitar know no barriers

Sitting on a chair with her acoustic guitar resting on one knee, performer and music major Caitlin Caggiano, a sophomore, closes her eyes and inhales deeply. A second passes, and as she releases her breath, a barrage of music fills the room, bouncing off the walls of UCF's Rehearsal Hall.

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