Laura Johnson

Social Media Strategy & Content Manager

Location icon United States of America

I am a social media professional capable of creating multi-platform social strategy and the content to impart success. I pride myself on reading my client's persona and developing a social media plan that embodies that brand and connects to their audience.

My strength lies in both leading creative agencies to create compelling content and developing my own via copywriting and press partnerships.

The accounts below were fully managed by me as well as the corresponding Facebook, Twitter and YouTube platforms, where applicable. Included are samples only.

Portfolio
Instagram
Diallo Riddle- "Sherman's Showcase" Promotion

Putting the finishing touches on our @ifc pilot #shermansshowcase. LOVE this project. Comedy. Original music. Animation. And the best guest stars ever. I'd probably do this show for free (actually, IFC, ignore that last sentence). Keep a positive vibe...

Facebook / Instagram
3/25/18
Sarah Wayne Callies Fire Rescue Drill

14.2k Likes, 133 Comments - Sarah Wayne Callies (@sarahwaynecallies) on Instagram: "omg #burningdownthehouse #firedrill #swchome" Post directed to support the burn of Sarah's home for an upcoming eco-build project. During this event, the local Fire & Rescue team utilized the home for drills. Responsible for full execution of outreach campaign aimed at sharing her passion for eco-home design. This effort was geared towards securing a partnership with builders & resources to subsidize...

Facebook
3/25/18
Meg Donnelly - "The Book Of" Boost

"If I were a book I would be the book that brought my family and friends together to laugh..." What book would you be? Love to hear your answers! American Housewife Disney Channel Thank you to all!!... This post with boost generated a 400% increase in engagement for Meg with a total reach of 39K. The highest reach Meg had achieved prior was 11K.

Instagram
Sarah Wayne Callies - International Women's Day

20.6k Likes, 145 Comments - Sarah Wayne Callies (@sarahwaynecallies) on Instagram: "according to @Google the world is searching 'gender equality' more than ever. my answer to why it..."

YouTube
06/18/2016
#KiaMom: Guilty Pleasures Make for Happy Moms | Mom 2.0

At this year's Mom 2.0 summit, we asked some of our awesome Kia Moms about their favorite guilty pleasures. So how do these moms unwind after a long day? Whether it's sneaking off with dad for a date night, secret snacks, or binge watching reality TV on Bravo, every mom needs a guilty pleasure.