After graduating from the University of Alabama at Birmingham with a Journalism degree, I decided to follow an unconventional path and write music instead of news. I was lucky enough to nab a licensing deal, and not long after, a publishing and artist contract with a small label in Nashville. In the meantime, I was freelancing, writing social copy and blogs, and side-hustling my little heart out. The stereotype of a “broke musician” exists for a reason.
I was fortunate to end up with songs placed in TV movies, commercials, and trailers in the U.S. and internationally. And although I continue to write, perform, and produce my own music for fun, I’ve bookmarked that chapter of my life, for now.
For me, creativity has always about connecting with people. Whether it was in a song, a blog, or a headline, or a video, the goal is always the same – understand the person you’re talking to and speak their language. Empathy is king.
In 2014, I leaped into the e-commerce world, and soon, I was fully immersed in digital marketing and persuasive copywriting. In search of more topical diversity, I moved on from e-commerce into advertising where I snagged a position writing content and copy for Lewis Communications. That’s where I am now, as a Creative Content Manager.
My role is a hybrid of creative content direction, concepting for videos, blogs, and social campaigns, developing an overall content marketing strategy based on performance metrics. And from time to time, I handle some proofing and editing to help keep junior writers on brand.
With every blog I write, I work closely work the designer to concept the images that will elevate the content.
In videos, I write the concept, the script, and I handle the interviews. Then I work closely with the editor to fine-tune the final product.
On social, I work mostly in concepting and strategy that works together with the overall content strategy. I also proof junior writers copy to keep social on brand.
And in case you are wondering, I do not have a stance on the Oxford comma. I am Switzerland. Whatever the client says, goes.
An inspiring story to unite Tiffin owners through a couple of common threads - they all love America and life on the open road.
Charlie Warren, an amateur astronomer and astrophotographer, travels in a Tiffin motorhome seeking out dark sky sites to pursue his passion.
Web, Blog, Social, & Email
I wrote headlines and copy for the key, sales-driving pages on the Abeka website.
The inspiring journey of one man to become an American citizen.
A community-building listicle blog.
The healthcare industry is being shaken up in areas it's never had to think about before. And Lewis Communications relies on healthcare for 60 percent of its business. We have to know their business just as well as they do.
95% of consumer decisions are determined by their subconscious mind. How do we reach their subconscious? Read on.
25 Days of Chairs. A creative take on an advent calendar. The new Lewis Nashville office came fully equipped with an obscene number of different chair styles. And we decided to take images of each, draw them, and share them for all to enjoy and chuckle at.
A heart-warming Father's Day concept come to life. I wrote the idea and the copy. One of our best performing posts of 2019 thus far.
A conversational email announcing a new feature that allows customers to save and share with friends.
A (lead-gen + community building) contest announcement with a 12% open rate and 11% click to open rate.