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Lee Anna McGuire

Content Manager at Lewis Communications

Location icon United States

After graduating from the University of Alabama at Birmingham with a Journalism degree, I decided to follow an unconventional path and write music instead of news. I was lucky enough to nab a licensing deal, and not long after, a publishing and artist contract with a small label in Nashville. In the meantime, I was freelancing, writing social copy and blogs, and side-hustling my little heart out. The stereotype of a “broke musician” exists for a reason.

I was fortunate to end up with songs placed in TV movies, commercials, and trailers in the U.S. and internationally. And although I continue to write, perform, and produce my own music for fun, I’ve bookmarked that chapter of my life, for now.

For me, writing was always about connecting with people. Whether it was in a song, a blog, or a headline, the goal was always the same – understand the person you’re talking to and speak directly to them in their language.

In 2015, I leaped into the e-commerce world, and soon, I was fully immersed in digital marketing and persuasive copywriting. In search of more topical diversity, I moved on from e-commerce into advertising where I snagged a position writing content and copy for Lewis Communications. That’s where I am now, as a Content Manager. 

And in case you are wondering, I do not have a stance on the Oxford comma. I am Switzerland.


Video + Blogs + Landing Pages

Tiffin Motorhomes
Owner Story: Charlie Warren

Charlie Warren, an amateur astronomer and astrophotographer, travels in a Tiffin motorhome seeking out dark sky sites to pursue his passion. We were thrilled to live vicariously through him as he told us his story.

Virtual Open House

I helped design and concept this "Virtual Open House" for homeschool families considering Abeka. This is a recent promotion, and the numbers aren't in yet, but it's expected to be a huge sales driver for their selling season.

Free Trial Promotion

This landing page worked in tandem with an email campaign I write to drive sales during peak selling season for homeschool products. This campaign made a little over $192,000. Spend $50, and receive a free trial (10 hours of video lessons on demand), which cost the client nothing.

Email Samples

Subject: Life without lists?

A conversational email announcing a new feature that allows customers to save and share with friends.

The Lewis Communicator (Lewis Internal Newsletter)
Just the facts.

Interoffice newsletters are my jam. I gather all the boring office news and distill it into yummy, consumable nuggets people enjoy munching on.

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