Kwabena Gyane

United Kingdom

Opportunity is all about perspective, all you need a new point of view to see it (aka: I come up with creative concepts and turn them into captivating copy).

Writer, poet, swimmer and novice violinist (so please don't ask me to play Zigeunerweisen Op. 20 *yet*).
What I can do now however is write engaging and informative copy, adaptable and flexible so you know I can and will deliver, all you have to do is give me the opportunity.

Portfolio
Where I Found My Eyes
01/04/2024
May December Review - Exploitation, Consumption and Façades

From Jeffrey Dahmer to Jack the Ripper, society has a fascination with evil in entertainment, there's something about packaging the monstrous into media that seems to captivate an audience. Todd Haynes' latest melodrama, May December, draws inspiration from the Mary Kay Letourneau and Vili Fualaau case and shifts the spotlight to another despicable act: statuary rape of a child.

New Era
10/20/2023
Social Copy - New Era

Examples of social copy for New Era, from campaigns to user-generated content posts.

Where I Found My Eyes
09/19/2023
The Effect Review - Love is complicated chemistry.

Let's pose a question: "Can you manufacture love?" Now let's follow this up with two more: "To what extent can you?" and "Can this love ever become 'real'?" These were some of the questions Prebble's "The Effect" asks, and with a charismatic cast and a solid script, the audience had no choice but to pay attention.

New Era
04/24/2023
Repreve® and Polylana®: Style That Puts The Future First

The future may come in different shades, but we prefer it in green. Since the start of our partnership with REPREVE® back in 2017, caps created using yarn made from recycled plastic bottles form several of our collections, from NBA to McLaren.

New Era
03/08/2023
Women In Sport

From fashion to finance, academia to the arts, women have made strides in all the pathways they have chosen. Today, we shine a light on the women making their mark in sports; their doubts, their inspirations and their resilience, all that make them formidable athletes in their profession.

New Era
02/14/2023
Super Bowl LVII: Super Bowl Party 2023

The Chiefs win the Super Bowl! Good things do come in threes. After such an intense match against the Eagles and the gaps between their wins now getting smaller, could they be the team to watch out for next season?

London Runway
01/27/2023
Have Faith In Fashion: The Relationship Between Religions and Style

To say fashion and religion have a troubled relationship would be presenting matters in the lightest way possible. Their relationship is turbulent if nothing else. Their chaotic connection throughout history is one that can never be severed as, although less severe, it is still present to this day.

The Golf Wire
10/01/2022
Meet The School Director of Golf That Is Growing The Game With Inrange®

Dean Halford has been in the professional golf sphere for decades and has many accolades on his professional CV. Having been a professional golfer himself, and working with many up and coming talents, has given him a well-rounded view on the game and what it takes to be successful at it.

London Runway
08/27/2022
How To Land A Modelling Agent

If this topic has caught your attention, chances are you are either a novice model, someone who has just recently dipped their toes into the pools of photographed poses, or you have started to take an interest in the industry, its workings and how to step into it.

London Runway
10/27/2022
How To Write An Artist's Statement

There are very few things in this world that can shake an artist to the bone, scatter thoughts in one’s cranium and induce palpitations in that muscle in one’s ribcage like an artist’s statement.

London Runway
11/27/2022
Kid Cudi: Fashion's Understated Star

Authenticity is at the core of Scott Mescudi, professionally known by the alias Kid Cudi. With lyrics that allow him to bare his vulnerabilities, from his alcohol problems to his depression, to his listeners, it is no surprise that his bona fide nature bleeds into his fashion choices.

London Runway
12/27/2022
History Of The Hoodie: The Journey Of A Fashion Staple

If there were a word to describe the hoodie, it would be ubiquitous. This is not conjecture, it is a fact. If you step outside, chances are, before the day ends you would have caught sight of the garment. It cannot be avoided as it has ingrained itself in our everyday lives.

London Runway
08/01/2022
Tommy Hilfiger partners with UK rental platform, Rotaro

The American clothing brand has partnered with Rotaro for a six-month trial period for rental in attempts to be more sustainable. This will be the second time the brand has had a rental partnership in the UK, with the first being with My Wardrobe HQ. From July 27, customers are now able to rent pieces...

Inrange
08/01/2022
Golf & Technology: How Inrange is changing the game

Golf has come a long way from its inception in the 15th century, with technology reinventing and incorporating techniques that would have been nigh impossible decades ago Golf has come a long way from its inception in the 15th century, with technology reinventing and incorporating techniques that would have been nigh impossible decades ago.

London Runway
07/30/2022
Asda, ASOS and Boohoo being investigated over claims of greenwashing

It was announced on Friday that the three fashion brands - Asda's George,ASOS, and Boohoo - are now under investigation by the Competition and MarketsAuthority (CMA) on their claims of being eco-friendly. The three companies are being accused of greenwashing, which can bedefined as a marketing tool employed by organisations using disinformation inattempts to deceive...

London Runway
07/29/2022
Rise Of Rotting Rags: How UK Fast Fashion Is Impacting Ghana

Lining the shores of an Accra beach, in numerous colours and of various fabrics are clothes. Many already discoloured due to their lengthy exposure to the elements. This is one of the many adverse effects of the UK's fast fashion industry on the environment particularly in countries like Ghana, with areas continuously overflowing with unwanted...

London Runway
07/28/2022
Tongoro: Creativity, Culture, Connection

Fashion has always been akin to storytelling: the array of fabrics and materials are a designer’s words. Stitching, from chain to multi-thread, are the conjunctions. Every piece is a distinct chapter, all coming together to show consumers the journey from sketch to show.

London Runway
07/27/2022
London Fashion Week unveils September schedule with Raf Simmons making his debut

The British Fashion Council (BFC) on Monday unveiled the provisional September schedule for London Fashion Week's (LFW) Spring/Summer 2023 collections. The week will see Richard Quinn, Simone Rocha, and Erdem among others, as well as favourites like Bora Aksu will show face once more especially since he was one of the few designers to have...

London Runway
07/25/2022
Greggs and Primark team up again for a new fashion collection

After a shocking yet impressive collaboration back in February which saw people walking around in sweatshirts, socks and shoes with the Greggs logo and items selling out within hours, Greggs and Primark seem to once again be in a collaborative spirit. This time, the brands are going far bigger than before.

London Runway
06/27/2022
Homegoing Book Review

Each month, our resident book club reviews a new must-read volume that will help to educate, inform, entertain, and thrill you. This week, Kwabena Gyane reviews Ghanaian-American Yaa Gyasi’s 2016 debut novel, Homegoing.

Unpublished
04/29/2022
The Future Of Retail: What Is Next For Retail?

The pandemic helped accelerate the inevitable and allowed eCommerce to become essential to the average consumer. When brick and mortar retail stores closed, many businesses had to rely on the Internet to reach their consumers and with this came hurdles many traditional retailers that had never created an online presence had to face.

Five Dot Botanics
01/11/2022
The Five Benefits of Plant-Based Skincare

Plant-based skincare can improve and protect your skin. It is also a gentle option for use on damaged skin and can help your skin microbiome flourish through working with your skin's flora. There is as much science behind plant-based skincare as synthetic skincare and there are a number of benefits.

Five Dot Botanics
12/30/2021
Five Tips To Protect Your Skin While Keeping Fit

Sports and exercise are clearly essential for our health, improving many aspects of the body, from muscles to the heart. However, did you know that exercise can promote your skin's health by improving circulation? Exercise is an excellent way to ease stress, which also aids to reduce the effect of stress-related skin concerns, such as acne which can heal a lot slower when you're stressed.

Five Dot Botanics
12/21/2021
Quiet Radicals: Zero Carbon Farm

For the first time, our Quiet Radical is not a person rather a business and Zero Carbon Farms (ZCF) to us was the best business to start with. An AgTech (agriculture technology) company that creates and runs controlled environment farms underground, providing a more sustainable solution to agriculture.

Five Dot Botanics
11/26/2021
Gift To The Skin: Which Gift Set Is Right For You?

The season of giving is upon us and whether you plan on giving to others or treating yourself (you deserve it), our gift set edit includes gifts perfect for everyone in the family. We've put together this guide to discover which one is right for you or your loved one.

Five Dot Botanics
11/18/2021
Quiet Radicals: Sofia Karim

A phone call on August 5th 2018 saw artist and architect Sofia Karim’s world fracture upon the discovery that her beloved uncle, Shahidul Alam had been arrested in Bangladesh for 'tarnishing the image of the nation’ when he made ‘provocative comments’ in an interview.

Five Dot Botanics
11/04/2021
Skincare routine for a relaxed bedtime

When was the last time you prepared your mind for sleep and focussed on a slow bedtime ritual to help you relax and unwind at the end of the day? For better sleep and a mindful end to your day, you don't need to look far to create a mindful bedtime routine.

Five Dot Botanics
10/29/2021
World Vegan Day: What does vegan skincare mean?

Vegan skincare is still relatively new and a growing area in skincare. To celebrate World Vegan Day, we at Five Dot Botanics want to show you what vegan skincare means, what counts as vegan skincare and how to immediately tell if a product you are using is vegan or vegetarian-friendly or even just cruelty-free.

Five Dot Botanics
10/27/2021
Quiet Radicals: Vanessa Nakate

The year is 2019, January 2019 to be exact, 22-year-old Vanessa Nakate, a Ugandan climate justice activist stands alone at Parliament Avenue in Kampala, protesting against the inaction on the climate crisis. She doesn’t know whether anyone else other than her siblings will join her outside the gates of the Parliament of Uganda, but she is still willing to protest and make her voice heard.

Five Dot Botanics
10/21/2021
Breast Cancer Awareness Month: Skin Changes After Treatment

From the initial shock upon discovery to the relieved sigh upon treatment completion, surviving breast cancer is not an easy feat. Chemotherapy, radiation therapy and hormonal therapy can all cause changes to your skin during and after treatment, from dryness to photosensitivity, these changes can take you by surprise.

Five Dot Botanics
09/21/2021
Quiet Radicals: Simon Butler

For Simon Butler, change occurred in Northern France when he visited the Calais Jungle, the refugee and migrant encampment for the first time. Seeing all those displaced people and having worked in contemporary art for seven years, Simon asked himself, “Why not help with my talent?”

Five Dot Botanics
09/14/2021
Five Steps To Live A More Organic and Sustainable Lifestyle

National Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and the benefits organic living can have on ourselves and the environment. What is an organic and sustainable lifestyle?

Five Dot Botanics
08/26/2021
Quiet Radicals: Ankit Kawatra

A place with music, laughter and food was where 22-year-old Ankit Kawatra was struck with inspiration. In 2014 at an Indian wedding, he bore witness to the excessive food wastage that was happening with such ease and with India having over 190 million people who are malnourished, he asked himself, “Why not help the hungry?”