K.L. Vujnovic

Creative Copywriter/Digital Marketer

United States

I've worked as a writer for over 15 years and have a unique blend of creativity, precision, and a knack for storytelling. I've seen how the profound power of words can tell brand stories, create interest, establish relationships, and effect change. In my previous roles, I have demonstrated my capacity to create brand voices and increase sales through blog posts, long-form articles, email and website copy.

I'm also a book hoarder, a lover of mutts, an avid traveler, and mama to three extraordinary humans.

Portfolio
Neighborhood Facebook Page
04/26/2017
SoWo - South Worthington

Nestled between Clintonville and Riverlea is south Worthington. Or—as some homeowners have dubbed it—SoWo. We’re an old neighborhood with a renewed vitality. Made up of 1940s Cape Cod houses and sidewalks that take us places, kids on bikes and scooters rule the streets.

Personal Essay
12/18/2017
Slammed

I've lost track of exactly how long I had to be a Mrs. to his Mr., but we were married for about three years, give or take a few strained months. Very early on, it became evident that we were incompatible. He was not a yin to my yang; it was more like oil and water. We saw life through different lenses. So, as these things sometimes go, we fought, and he left the house to move an hour away with his girlfriend—which wasn't as shocking as you'd think. She'd been around since I was pregnant with...

Personal Essay
9/1/2023
Museum Visit

It's been well over a decade since I've picked up a brush and applied paint to a canvas. It was something I'd done most of my life until an ex made a cruel comment about my work. I've missed it, and it's always bothered me that I allowed some asshole's words—an asshole with no talent to speak of—to stop me from doing something I loved.

Discount Glasses Blog
06/11/2018
You'll Be the Apple of Dad's Eye

We're only a few days out from Father's Day-but, it's not too late to get a little something for the big guy. And he deserves it.

Discount Glasses Blog
06/04/2018
Prescription Sunglasses Are a Sight for Sore Eyes

Nearsighted or farsighted, your bright days ahead are about to be in perfect sun-filtered focus. Who says you can't rock a pair of sunnies and read your novel of choice on a deck chair somewhere grand?

Discount Glasses Blog
03/15/2018
A Blog is Born

After much chatting, debating, and planning, we are happy to introduce you to the DiscountGlasses.com blog! We plan to use our newly conceived platform to inspire your eyewear style, share the latest industry news, suggest good reads, shatter your views about affordable versus cheap, share tips, talk all things travel, and (it goes without saying) rave about our favorite frames!

Discount Glasses Blog
04/30/2018
Birth of a Brand: Westend

We're as excited as expectant parents about the launch of Westend! Conceived between the coasts in Columbus, Ohio, Westend is a collection of eyewear that mixes vintage opulence with a swirl of downtown couture that's straight from the heart of Middle America.

Discount Glasses Blog
05/07/2018
Time to Treat Yourself

Moms are some of the hardest working people on the planet. From the time your bundle of joy arrives, until long after they graduate, you're doing a lot. Sometimes you're doing it all. Diapers, laundry, helping with homework, guiding tweens through middle school, or lending your shoulder to get them through their first broken heart.

Discount Glasses Blog
02/23/2018
We Have An Eye For Great Books: The Glass Castle

Who doesn't love a good memoir? There's something so wonderfully compelling about gaining access to someone's innermost thoughts. It's like finding your sister's unlocked diary with pages upon pages of intimate details waiting for you to inspect and absorb, and all without the childhood risk of being chased down the street and a threat of telling mom.

Discount Glasses Blog
04/02/2018
Aloha Maui Jim

This past winter, the sludge was a little too deep and the wind was a little too cold. And just when we thought we wouldn't make it through another gray day, our buyer laid before us a pile of Hawaiian goodness to remind us that Mother Nature's more palatable seasons aren't too far off.

Discount Glasses Blog
03/19/2018
Kids' Picklez Glasses

If you're chasing your tail looking for quality kids' glasses, you're barking up the right tree now. Meet Picklez. He's the adorable namesake and brand mascot for children's eyewear exclusive to DiscountGlasses.com.

Discount Glasses Blog
05/28/2018
Memorialize the Days of Summer

If you ask us, today is one of the greatest days of the year. We get to honor soldiers who gave their lives so we can relish in the land of the free the home of the brave. Plus, it's the unofficial debut of summer.