Kelly Skarritt-Williams

Spring 2020 Issue

My husband and I wrote "Island Life," "Go Wild," and "Planning on Ann Arbor" features.

VISN 10 Veterans Health Magazine

I wrote, edited, and served as project manager for this quarterly magazine. The target audience of the magazine is all Veterans living in the Michigan, Ohio, and Indiana area "VISN 10" service area. The articles are meant to educate and encourage healthy living within the Veteran population.

Stay Strong - VISN 2 VA Calendar

Planned editorial and wrote copy for annual Veterans Affairs calendar for New York and New Jersey areas.

Owens Corning "For Your Benefit" E-Newsletter

The "For Your Benefit" newsletter is written to all U.S.-based Owens Corning employees. Owens Corning's headquarters is in Toledo, OH. This mobile site is for salaried employees. I am the project manager and editor of this quarterly publication, which also includes two print newsletters for union and non-union employees.

2018 Wall Calendar

I conceptualized, directed imagery and wrote content for this wall calendar.

Discover the Blue 2018 Guide

I served as editor-in-chief of this annual visitors guide, as well as a primary writer along with my husband.

2017 Visitor's Guide

I served as editor-in-chief on this magazine, as well as a primary writer along with my husband

Veterans' Healthy Living

I served as the primary writer/editor for the New England VA Healthcare System's Veterans' Healthy Living Winter 2017 magazine. This publication promotes activities within VISN 1 and encourages healthy behavior change with informative articles. It is published quarterly.

Emergency Preparedness Guide

I wrote and edited this preparedness guide for Joint Base Lewis–McChord U.S. military installation

Gainey School of Business Publication

This lengthy publication was designed to attract new students and donors to the Gainey School of Business by highlighting the hallmarks of the programs, student and faculty achievements and burgeoning initiatives. I was the lead writer on this project.

Hotelier of the Year: Ken Hayward

Ken Hayward has spent nearly his entire career serving at one hotel. But when you start your career at one of the most iconic and historic hotels in Michigan- even the nation-it's hard to see yourself anywhere else.

No Substitute for Experience

I wrote the front-page feature article about GSL Technology.

Divided Attention

Holiday Traditions Around the World

Is there really such thing as a broken heart?

The Dirt on Cleaning Products

Today's Slaves

This article addresses the human trafficking problem that's plaguing the world, and hitting close to home for many Americans. It discusses how Spring Arbor University students and faculty are joining the fight to end modern-day slavery.

Complex Kick Starts Soccer Changes

Spring 2011 Issue

Color Me Happy

Commerce and Christ

My Confession on Racism and American Revolution

On June 11, an article ran in Time magazine titled – “America's Long Overdue Awakening to Systemic Racism.” The title is provocative, mostly to those white Americans who have declared that racism no longer exists.

Resource Center

I lead the content strategy for redesigning the Verizon Enterprise Resource section, including guiding the filter options, guiding content design and also assisting in user experience research.

Livonia Little Tots - Social Media Management

Manage the social posting to Facebook and Twitter for Livonia Little Tots daycare center. Plan editorial calendar and recommend posting strategies and new content ideas.

Healthy Gut Video

I wrote the script and provided the artistic direction for this short video. This provides an overview of gut health and how to improve the health of your intestinal track. Worked directly with an artist to produce the video, to appear at www.visn2.va.gov/VISN2/index.asp.

Go Guerrilla with Your Marketing

Looking to garner media attention and create buzz around your brand, but have next to no money for advertising? Do not underestimate the power of inventiveness and a little bit of risk-taking. This is the essence of "guerilla" marketing and can be great for small and mid-sized businesses that are short on cash but big on ...

"Say What" Campaign Web Copy

SAU + U Web Copy

The SAU + U campaign was designed to capture student experiences at Spring Arbor University via free-standing video consoles set up around the campus. These testimonies were shared, in turn, online. I wrote much of the promotional copy to promote the campaign.

Trade Show and Events

Sell Sheets

I helped conceptualize and write these sell sheets that provide an overview of Fraza's suite of services.

More than a Place

This brochure was written to attract groups to book Spring Arbor University's facilities and rooms for events, visits, conferences, etc. It is meant to convey the warm atmosphere coupled with SAU's competency as a conference services vendor.

Take Stock Full-Page Ad Copy

This ad copy was written for placement in magazines to promote Spring Arbor University's Gainey School of Business.