I am a writer and editor with 20 years of experience working in journalism, public relations, marketing and communications. I've written for such industries as faith-based institutions, telecommunications, pharmaceuticals, manufacturing, small-business marketing, health insurance, government, health care, and higher education. I've managed social media channels for faith-based, B2B, higher education and nonprofit organizations. Through concise, compelling copy, I deliver content that drives the reader to take action. I am a strategic thinker who regularly considers the wide-ranging impact a message could have on a variety of audiences and delivery systems. I also apply a healthy dose of creativity to each project I tackle to achieve a piece that not only informs, but also entertains.
Contact me at [email protected] for rates and availability.
I served as editor, project manager and art director for this annual report.
I served as the editor-in-chief and art director for this annual report - writing for and managing layout. I worked with a freelance designer on the creative.
Provided content strategy and development, as well as design direction, for mailer to homes around the 48168 ZIP code, promoting holiday events at Ward Church Northville
My husband and I wrote "Island Life," "Go Wild," and "Planning on Ann Arbor" features.
I wrote, edited, and served as project manager for this quarterly magazine. The target audience of the magazine is all Veterans living in the Michigan, Ohio, and Indiana area "VISN 10" service area. The articles are meant to educate and encourage healthy living within the Veteran population.
Planned editorial and wrote copy for annual Veterans Affairs calendar for New York and New Jersey areas.
The "For Your Benefit" newsletter is written to all U.S.-based Owens Corning employees. Owens Corning's headquarters is in Toledo, OH. This mobile site is for salaried employees. I served as the project manager and editor of this quarterly publication, which also includes two print newsletters for union and non-union employees.
I conceptualized, directed imagery and wrote content for this wall calendar.
I served as editor-in-chief of this annual visitors guide, as well as a primary writer along with my husband.
I served as editor-in-chief on this magazine, as well as a primary writer along with my husband
I served as the primary writer/editor for the New England VA Healthcare System's Veterans' Healthy Living Winter 2017 magazine. This publication promotes activities within VISN 1 and encourages healthy behavior change with informative articles. It is published quarterly.
I wrote and edited this preparedness guide for Joint Base Lewis–McChord U.S. military installation
This lengthy publication was designed to attract new students and donors to the Gainey School of Business by highlighting the hallmarks of the programs, student and faculty achievements and burgeoning initiatives. I was the lead writer on this project.
Wrote the cover story about Regina Pinney, Executive Director of Nonprofit Network, in Jackson, Mich. for Jackson Magazine. I am a regular contributor to the magazine.
Ken Hayward has spent nearly his entire career serving at one hotel. But when you start your career at one of the most iconic and historic hotels in Michigan- even the nation-it's hard to see yourself anywhere else.
I wrote the front-page feature article about GSL Technology.
This article addresses the human trafficking problem that's plaguing the world, and hitting close to home for many Americans. It discusses how Spring Arbor University students and faculty are joining the fight to end modern-day slavery.
Spring 2011 Issue
Multimedia, Web and Social Media
Wrote the script and served as producer for this "WC Thanksgiving Offering" video as part of the larger "Make It Happen" year-end campaign, benefitting areas of need in the church. This multifaceted campaign also consisted of a mailer, giving website, appeal letter, Giving Tuesday campaign, weekly videos, and handouts.
A reel to show kids leaving for summer camp. Posted to Facebook and Instagram. Taken using an iPhone and edited in Canva.
Guided the content strategy, UX and page layout for this registration webpage for a one-day parenting conference at Ward Church. Was the content marketing lead on all deliverables, which included this webpage, a mailer, social + digital ads, branded swag, and other day-off deliverables.
I led this storytelling project for Ward Church as part of our overall content marketing strategy for promoting a new campus in Farmington Hills. I provided the writing, photos and page construction. This URL was connected to a billboard we ran for a month promoting the church's key distinctive of being a resource for our neighbors.
Served as producer and art director for this year-long anthem video project for Ward Church, to serve as an overview of the church and its mission.
Wrote the script and provided art direction to outsourced videographer for this year-end recap piece to show during the church's annual Celebration Sunday.
Wrote script, provided art direction, organized interviewees and worked with video grapher to establish shooting locations. Promo video for EPC churches to see to promote coming to Ward Church in June 2022 for the annual General Assembly. Ad for also visiting "Pure Michigan" while they are her.e
Wrote script, organized voiceover and selected video clips that I gave to a video editor to edit into a final piece. Worked with a graphic designer on overall series design.
On June 11, an article ran in Time magazine titled – “America's Long Overdue Awakening to Systemic Racism.” The title is provocative, mostly to those white Americans who have declared that racism no longer exists.
I wrote the script and provided the artistic direction for this short video. This provides an overview of gut health and how to improve the health of your intestinal track. Worked directly with an artist to produce the video, to appear at www.visn2.va.gov/VISN2/index.asp.
Created this simple handout as an easy way to communicate what Ward Church has to offer, and as something evergreen that could be printed as-needed.
I helped conceptualize and write these sell sheets that provide an overview of Fraza's suite of services.
This brochure was written to attract groups to book Spring Arbor University's facilities and rooms for events, visits, conferences, etc. It is meant to convey the warm atmosphere coupled with SAU's competency as a conference services vendor.
This ad copy was written for placement in magazines to promote Spring Arbor University's Gainey School of Business.