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Kelly Skarritt-Williams

Freelance Copywriter and Editor

Location icon United States of America

I am a writer and editor with more than 10 years' experience working in journalism, public relations, marketing and communications. I've written for such industries as health care, workforce communications, B2B print and marketing, higher education and business. I've managed social media channels for B2B, higher education and nonprofit organizations. Through concise, compelling copy, I deliver content that drives the reader to take action. I am a strategic thinker who regularly considers the wide-ranging impact a message could have on a variety of audiences and delivery systems. I also apply a healthy dose of creativity to each project I tackle to achieve a piece that not only informs, but also entertains.

Contact me at [email protected] for rates and availability.

Portfolio

Publications

Veterans Affairs
09/01/2017
VISN 10 Veterans Health Magazine

I wrote, edited, and served as project manager for this quarterly magazine. The target audience of the magazine is all Veterans living in the Michigan, Ohio, and Indiana area "VISN 10" service area. The articles are meant to educate and encourage healthy living within the Veteran population.

OC E-FYB
Owens Corning "For Your Benefit" E-Newsletter

The "For Your Benefit" newsletter is written to all U.S.-based Owens Corning employees. Owens Corning's headquarters is in Toledo, OH. This mobile site is for salaried employees. I am the project manager and editor of this quarterly publication, which also includes two print newsletters for union and non-union employees.

American Institute for Preventive Medicine
09/01/2017
2018 Wall Calendar

I conceptualized, directed imagery and wrote content for this wall calendar.

Blue Water Area Convention and Visitors Bureau visitor's guide
04/06/2018
Discover the Blue 2018 Guide

I served as editor-in-chief of this annual visitors guide, as well as a primary writer along with my husband.

Greater Port Huron Area (Blue Water Area)
01/31/2017
2017 Visitor's Guide

I served as editor-in-chief on this magazine, as well as a primary writer along with my husband

Winter 2017
12/12/2016
Veterans' Healthy Living

I served as the primary writer/editor for the New England VA Healthcare System's Veterans' Healthy Living Winter 2017 magazine. This publication promotes activities within VISN 1 and encourages healthy behavior change with informative articles. It is published quarterly.

American Institute for Preventive Medicine
09/01/2016
Emergency Preparedness Guide

I wrote and edited this preparedness guide for Joint Base Lewis–McChord U.S. military installation

Recruitment Magazine/Brochure
2011
Gainey School of Business Publication

This lengthy publication was designed to attract new students and donors to the Gainey School of Business by highlighting the hallmarks of the programs, student and faculty achievements and burgeoning initiatives. I was the lead writer on this project.

Magazine Articles

The Journal (Spring Arbor University Alumni Magazine)
03/30/2015
Today's Slaves

This article addresses the human trafficking problem that's plaguing the world, and hitting close to home for many Americans. It discusses how Spring Arbor University students and faculty are joining the fight to end modern-day slavery.

InCharge DTE Employee Wellness Newsletter - Summer 2016
Color Me Happy

Web and Social Media

Facebook Management
01/01/2017
Center for Family Health - Jackson, Mich.

I manage the day-to-day social media for CFH (including Twitter and Google Plus). I work with the Director of Marketing to ensure CFH promotes its programs, events and services. CFH's social media is also a tool for connecting patients with other community services - showing that CFH is truly a community partner in every sense.

Facebook
04/02/2018
Livonia Little Tots - Social Media Management

Manage the social posting to Facebook and Twitter for Livonia Little Tots daycare center. Plan editorial calendar and recommend posting strategies and new content ideas.

VISN 2 (Veterans Affairs of New York/New Jersey area)
Healthy Gut Video

I wrote the script and provided the artistic direction for this short video. This provides an overview of gut health and how to improve the health of your intestinal track. Worked directly with an artist to produce the video, to appear at www.visn2.va.gov/VISN2/index.asp.

Blog
04/05/2013
Go Guerrilla with Your Marketing

Looking to garner media attention and create buzz around your brand, but have next to no money for advertising? Do not underestimate the power of inventiveness and a little bit of risk-taking. This is the essence of "guerilla" marketing and can be great for small and mid-sized businesses that are short on cash but big on ...

Website
SAU + U Web Copy

The SAU + U campaign was designed to capture student experiences at Spring Arbor University via free-standing video consoles set up around the campus. These testimonies were shared, in turn, online. I wrote much of the promotional copy to promote the campaign.

Marketing Collateral

Fraza Forklifts
12/01/2018
Sell Sheets

I helped conceptualize and write these sell sheets that provide an overview of Fraza's suite of services.

Conferences Services Brochure
More than a Place

This brochure was written to attract groups to book Spring Arbor University's facilities and rooms for events, visits, conferences, etc. It is meant to convey the warm atmosphere coupled with SAU's competency as a conference services vendor.

Magazine Ad
Take Stock Full-Page Ad Copy

This ad copy was written for placement in magazines to promote Spring Arbor University's Gainey School of Business.

Journalism

The Grand Blanc View
Faith in Friendship: Holy Family students raise money for classmate's surgery

By Kelly Skarritt VIEW Staff Writer GRAND BLANC - Flint resident Lindsey Freund, 12, was born only a few minutes before her sister Kendra, but unlike Kendra, Lindsey was born with cerebral palsy. While doctors feared Lindsey would never be able to do much on her own, she has proven them wrong.

Jacksonopolis
09/14/2012
WINING AND DINING WITH THE 2012 MICHIGAN WINE CELEBRATION

Jackson-area wineries prepare for the 2012 Michigan Wine Celebration After a particularly fruitful 2011 grape harvest, thanks to warm weather late in the season, vintners across the state will be eager to soon pop a few corks and let last year's vintage flow into the tumblers of enthusiastic wine connoisseurs.

Jacksonopolis
05/16/2012
BIG SEED PLANTS BIG IDEAS

The concept of the community garden has existed since the late 1800s when urban areas would often provide plots of land where the poor and unemployed could grow their own food. This idea of gardening undeveloped plots has continued through today. However, the popularity of community gardens has waxed and waned throughout the years.

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