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Kelly Skarritt-Williams

Freelance Copywriter and Editor

Location icon United States

I am a writer and editor with more than 15 years of experience working in journalism, public relations, marketing and communications. I've written for such industries as health care, workforce communications, B2B print and marketing, higher education and business. I've managed social media channels for B2B, higher education and nonprofit organizations. Through concise, compelling copy, I deliver content that drives the reader to take action. I am a strategic thinker who regularly considers the wide-ranging impact a message could have on a variety of audiences and delivery systems. I also apply a healthy dose of creativity to each project I tackle to achieve a piece that not only informs, but also entertains.

Contact me at [email protected] for rates and availability.

Portfolio

Publications

Michigan Meetings + Events
04/01/2020
Spring 2020 Issue

My husband and I wrote "Island Life," "Go Wild," and "Planning on Ann Arbor" features.

Veterans Affairs
09/01/2017
VISN 10 Veterans Health Magazine

I wrote, edited, and served as project manager for this quarterly magazine. The target audience of the magazine is all Veterans living in the Michigan, Ohio, and Indiana area "VISN 10" service area. The articles are meant to educate and encourage healthy living within the Veteran population.

OC E-FYB
Owens Corning "For Your Benefit" E-Newsletter

The "For Your Benefit" newsletter is written to all U.S.-based Owens Corning employees. Owens Corning's headquarters is in Toledo, OH. This mobile site is for salaried employees. I am the project manager and editor of this quarterly publication, which also includes two print newsletters for union and non-union employees.

American Institute for Preventive Medicine
09/01/2017
2018 Wall Calendar

I conceptualized, directed imagery and wrote content for this wall calendar.

Blue Water Area Convention and Visitors Bureau visitor's guide
04/06/2018
Discover the Blue 2018 Guide

I served as editor-in-chief of this annual visitors guide, as well as a primary writer along with my husband.

Greater Port Huron Area (Blue Water Area)
01/31/2017
2017 Visitor's Guide

I served as editor-in-chief on this magazine, as well as a primary writer along with my husband

Winter 2017
12/12/2016
Veterans' Healthy Living

I served as the primary writer/editor for the New England VA Healthcare System's Veterans' Healthy Living Winter 2017 magazine. This publication promotes activities within VISN 1 and encourages healthy behavior change with informative articles. It is published quarterly.

American Institute for Preventive Medicine
09/01/2016
Emergency Preparedness Guide

I wrote and edited this preparedness guide for Joint Base Lewis–McChord U.S. military installation

Recruitment Magazine/Brochure
2011
Gainey School of Business Publication

This lengthy publication was designed to attract new students and donors to the Gainey School of Business by highlighting the hallmarks of the programs, student and faculty achievements and burgeoning initiatives. I was the lead writer on this project.

Magazine Articles

Meetingsmags
Hotelier of the Year: Ken Hayward

Ken Hayward has spent nearly his entire career serving at one hotel. But when you start your career at one of the most iconic and historic hotels in Michigan- even the nation-it's hard to see yourself anywhere else.

The Journal (Spring Arbor University Alumni Magazine)
03/30/2015
Today's Slaves

This article addresses the human trafficking problem that's plaguing the world, and hitting close to home for many Americans. It discusses how Spring Arbor University students and faculty are joining the fight to end modern-day slavery.

InCharge DTE Employee Wellness Newsletter - Summer 2016
Color Me Happy

Web and Social Media

YOKED
06/16/2020
My Confession on Racism and American Revolution - YOKED

On June 11, an article ran in Time magazine titled - " America's Long Overdue Awakening to Systemic Racism ." The title is provocative, mostly to those white Americans who have declared that racism no longer exists. Those people point to things like Affirmative Action and desegregation to prove th

Verizon Enterprise
Resource Center

I lead the content strategy for redesigning the Verizon Enterprise Resource section, including guiding the filter options, guiding content design and also assisting in user experience research.

Facebook
04/02/2018
Livonia Little Tots - Social Media Management

Manage the social posting to Facebook and Twitter for Livonia Little Tots daycare center. Plan editorial calendar and recommend posting strategies and new content ideas.

VISN 2 (Veterans Affairs of New York/New Jersey area)
Healthy Gut Video

I wrote the script and provided the artistic direction for this short video. This provides an overview of gut health and how to improve the health of your intestinal track. Worked directly with an artist to produce the video, to appear at www.visn2.va.gov/VISN2/index.asp.

Blog
04/05/2013
Go Guerrilla with Your Marketing

Looking to garner media attention and create buzz around your brand, but have next to no money for advertising? Do not underestimate the power of inventiveness and a little bit of risk-taking. This is the essence of "guerilla" marketing and can be great for small and mid-sized businesses that are short on cash but big on ...

Website
SAU + U Web Copy

The SAU + U campaign was designed to capture student experiences at Spring Arbor University via free-standing video consoles set up around the campus. These testimonies were shared, in turn, online. I wrote much of the promotional copy to promote the campaign.

Marketing Collateral

Fraza Forklifts
12/01/2018
Sell Sheets

I helped conceptualize and write these sell sheets that provide an overview of Fraza's suite of services.

Conferences Services Brochure
More than a Place

This brochure was written to attract groups to book Spring Arbor University's facilities and rooms for events, visits, conferences, etc. It is meant to convey the warm atmosphere coupled with SAU's competency as a conference services vendor.

Magazine Ad
Take Stock Full-Page Ad Copy

This ad copy was written for placement in magazines to promote Spring Arbor University's Gainey School of Business.

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