30s B2B Product Commercial: Growth Suite
I wrote this script for the commercial as part of the refresh initiative for Growth Suite, Flywheel's flagship product.
Professional writer in Austin, Texas.
I never stop thinking up ideas from mild to wild, and enthusiastically bring people together to make it happen with a smile. My passion is inspiring the world through creative brand executions with words, imagery, and experiences.
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I wrote this script for the commercial as part of the refresh initiative for Growth Suite, Flywheel's flagship product.
I wrote this commercial's script as part of the refresh initiative for Growth Suite, Flywheel's flagship product.
A spoof of "The Bachelor," this scripted spot was used as part of a series to encourage our employees to take the quarterly employee engagement survey.
Final Invite for WP Engine's developer-focused digital conference, DE{CODE}
Wrote entire event site as part of 360 campaign for WP Engine's annual, virtual developer-focused conference. Landing page, speaker bios, abstracts, and more.
Static ad driving traffic to landing page as part of 360 campaign convincing potential customers to migrate their WordPress sites to WP Engine.
Part of a series of paid ads I wrote for Growth Suite's 2022 repositioning and ad refresh.
360 conversion campaign attempting to get customers on competing WordPress hosting platforms to to make the switch to WP Engine.
Street-level flyer posted all over Austin during SXSW to encourage people to sign up for Fusebox's Adventureship, a membership based events series.
Named, created positioning of, and wrote product label and landing page copy for Reset, a new Pure for Men product in 2022.
End of year email to 220K+ customer base ghostwriting for my CEO.
Product landing page for one of many Pure For Men's 2022 products that I wrote as part of a total brand refresh from page copy to product positioning and labeling.
Invitation for launch party of a new clothing line.
Home page of brand refresh. This project included an entire website audit, pitching and proposing new copy, tone, voice, and design in alignment with refreshed brand positioning. Year-long rebrand included rewriting entire web presence, renaming all products, ad-copy, blog posts, and more.
Concert flyer for backyard concert series promoted on Instagram.
1 of 3 scripts I wrote for new brand campaign. 20s Pre-Roll Ad.
1 of 3 scripts I wrote for a new brand campaign. 18s pre-roll ad.
1 of 3 scripts I wrote for new brand campaign. 20s Pre-Roll Ad.
Landing Page, speaker bios, session abstracts as part of 360 campaign for WP Engine's annual, flagship event.
Brand commercial promoting the release of my brand's masks. Copy and direction by me. DP: Sarah Kuck. Music Licensed from Tameca Jones.
Spotlight on WP Engine's engineering recruiting. I ghost wrote as a journalist for the Limerick Post.
Brand Launch Video for my brand. DP: Sarah Kuck Director: Killian Hagen Editor: Alison Week
Brand identity and copywriting for clothing brand launching in spring 2019.
As part of campaign to drive conversions in Q1 2019, wrote and helped design a co-branded AWS and WP Engine landing page.
Creative director for Austin clothing brand. Responsible for photographic style direction, copy, and branding.
Brand ad for WP Engine placed in 2018 Webby Awards show booklet.
Rewrote website and bio for local Artist Tara Williamson.
Event abstract for WP Engine's 2nd annual Summit at the W Hotel in Austin, Texas.
Booth signage created for pairing with social activation.
If you visit uship.com today, you'll notice we are making big changes. We've started rebuilding the site and mobile app from the ground up to allow for long term, ongoing improvements in navigation, functionality, and design. Many changes are easy to see - others are more than skin deep.
Fun Fun Fun Fest 10 Years Later - Still a Hidden Gem The festivals we all hear about - Coachella, Bonnaroo, Electric Daisy Carnival, and Lollapalooza among others - tend to be romanticized from afar from after movies, incredible photography, and the FOMO created by our social media networks (**picture of hot girl on dude's shoulders watching a show while holding an American flag with the mountains behind her, and the sun glowing on her face adorned with flash tats and war paint**).
I wrote the app description and the copy for the educational screen shots of the app that you see pictured in the link.
uShip client case study created to generate inbound lead generation.
Landing page copy for new feature launch.
Press Release for Metaphase, Inc which secured coverage in STLtoday.com (http://bit.ly/1PRa47L) and the St. Louis Post-Dispatch (http://bit.ly/1TOjF06).
Promotional launch email driving recipients to a landing page and ultimately to enter a contest.
Collaborative project I co-wrote with a colleague for our eBay partnership launch.
Being part of a thriving startup is difficult to describe if you're not used to it—it typically defies most work norms and that can be unsettling for some people. However, to those who blossom and believe in this type of corporate environment, the results can be outstanding.
Product guide created for managed clients to guide them through global page set up and structuring.