Singapore
I uncover things that you never thought you harboured.
I find places that you don't know you seek.
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A storyteller at every stage of my career and personal life, with opportunities to inspire confidence and change perceptions throughout. I've worked in advertising, PR, arts, beauty, lifestyle, B2B, and connected with people and clients all over the world from the Philippines to the United States.
Always up for catching up over a glass of wine or a pint of Guinness (draught only).
Gary Vaynerchuk, CEO of VaynerMedia, tells Glynda Alves that people are too romantic about the past. "It is shocking how many people still fantasise and spend most of their energy on the 30-second commercial [in 2024].
COPY, CONTENT, BRAND STORIES
A rebranding project for YeoMama Batik, a Singaporean label specialising in 100% handmade batik clothing. The task at hand was to revamp not only their brand but also their entire website which required a myriad of copy. This included crafting an authentic and inclusive brand story to communicate YeoMama Batik's core values of celebrating individuality and community, and embracing a modern interpretation of tradition. This extended to other website pages, including Sustainability, What is...
IT'S #PINKTOBER AND WE'RE PINKING IT UP Because it's October and because it's Breast Cancer Awareness Month, YeoMama Batik is jumping in on the fight against the disease with our fellow Pink Partners, in collaboration with the Breast Cancer Foundation (BCF). This month, NINJA by YeoMama is going PINK!
Hydration doesn't begin just when you're slapping on moisturizer. Many articles talk only about layering moisturizers, but hydration should really be a part of every step of your skincare routine, even from the cleansing step. Read on for more tips to layering hydration.
Undertook a massive copywriting and editing project when the brand went through a complete website revamp.
Dedicated to all ukulele lovers, Ukufied! is Joy Lee's second short documentary film. This is a crowdfunding campaign copy that I did for her to raise the necessary funds.
Our All-in-One™ InstaBlur™ blurs skin imperfections instantly to get the photo perfect skin without any digital trickery! Now, who needs the airbrush? Celebrate filter-free: http://bit.ly/NoRetouchCampaign #NORETOUCHTBSSG
SALES KITS AND FLYERS
Condensed snapshots of a WIP sales kit. The client's logo and name have been pixelated out.
PRESS RELEASES