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Kelley Guiney

Expert copywriter, editor, technical writer, wordsmith, storyteller, interviewer, marketing, and feature writer, project manager

Location icon United States

My passion for writing translates to the page, inspiring my audience and colleagues. I bring decades of technical, marketing and feature writing, interviewing, investigative journalism and project management experience and a high level of creativity and attention to detail to my work. My credits include developing content for multiple award-winning websites such as Seattle's music museum Experience Music Project and the PBS companion website to the Martin Scorsese film series The Blues.

My technical writing experience includes Microsoft marketing, support, how-to and privacy content for a variety of products, including Windows 10, Office, Outlook.com, Skype, and hardware troubleshooting. I recently wrote and project managed international privacy regulatory content to document compliance with the European Union General Data Protection Regulation (GDPR). (These documents are known as Data Protection Impact Assessments, or DPIAs.) I also wrote and managed the publishing process for the privacy disclosure articles for the original release of Windows 10. In addition I have extensive XML publishing and CMS experience.

For several years I was MSN and Bing's #1 freelance writer in the country, developing concise, compelling feature content to host ads for global brands; our clients included Lexus, Toyota, Hummer, Ford, Benadryl and Kraft. I also served as managing editor for a website partnership between MSN and Dove as part of Dove's Campaign for Real Beauty. In this role I managed six writers on a three-week publishing schedule for original content in the US and repurposed content for markets in Mexico, Canada and Brazil.

When MSN's Creative Director handed me the Dove managing editor project he said, "You work SO HARD. Everything you turn in is the absolute best possible quality it can be. You're so much more than a writer."

You can reach me at 425-259-0526 or [email protected]

Portfolio

Bing-Benadryl Race to the Moment National Parks series

Bing-Benadryl National Parks series
Fantastic foliage

Best places to see autumn in action

PBS companion website to the Martin Scorsese film series The Blues

MSN-Toyota Venza Appetite for Life travel series

MSN-Toyota Venza Appetite for Life Branding Campaign
A Northwest less traveled

From the Washington coast to the enchanting high desert of Oregon

MSN-Toyota Venza Appetite for Life Branding Campaign
Rocky Mountain High

Take a road trip through the backroads of the Rocky Mountains to Mesa Verde

MSN-Lexus-Hummer branding campaign interviews

MSN-Kraft Mind Body Balance series

Technical Writing

Microsoft
Personalize Windows colors

A summary of how to personalize colors of various Windows elements (with a link to a more detailed article)

Microsoft
Change colors in Windows

Learn how to personalize colors of the start button, taskbar, and action center in Windows

Microsoft Azure Privacy Features

Bing Ads Customer Success Storytelling Program

Seattle Times

Marketing: blogs, email, social media posts and newsletters

Moves the Needle podcast social media posts
Keys to successful coaching

Twitter and LinkedIn posts promoting Entrepreneurial Spirit in the Enterprise podcast

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