Freelance social media copywriting for food brands. Helped develop the #bakingseason concept for Duncan Hines.
Lead strategist and writer for a cohesive celebratory campaign including video production, Instagram content, and storytelling.
Developed, co-wrote and edited daily practices of spiritual formation delivered via email newsletter, as well as Instagram content and print materials.
Consulted on an emerging start-up, creating multi-platform content for a financial literacy program for girls. Managed production of content for the site and all social media channels, established a content calendar, project timelines, and processes, and wrote content for blog and social channels.
Developed the mywedding brand identity. Doubled Twitter following and increased Facebook user engagement by 15%. Wrote and designed all sponsored emails, as well as in-house editorial email. Helped develop content guidelines and wrote blog content. Mywedding is now owned by Meredith Publications.
You can't control when it will happen—but you can adapt your thinking and manage your response when change comes.
Whether it's January 1 or May 12, the power of change lies in your hands...and your habits!
Developed the voice and tone for the site, building 9 verticals and writing 10-15 posts daily, in addition to daily email content for 400,000 subscribers.
Five highly unscientific yet valid reasons to get out before the holiday season hits.
If there’s one thing Argentinians didn’t lose when the government chose to take all their savings to pay off their national debt, it’s their sense of both personal and national pride.
When I enrolled in graduate school at NYU in 2004, it was on a whim. I didn't take the time to look for grants or scholarships, but went all in like a gambler. Here's what I wish I'd known.
If I am completely honest, I often want “Doing Good” to be easy, to give me that “happy recharge” that volunteering often gives us. Sandy changed that.