Kayla McDonald

Creative Digital Marketing & Brand Strategist | Crafting Persuasive Content that Drives Action

Canada

Successfully pinpointing what sparks people to move and then creatively translating those motivations into compelling content that drives action - that's the root of my success after 10+ years in the digital marketing space as a copywriter and content creator.

A strong understanding of consumer emotions and weaving captivating stories that drive action isn't the only thing I bring to the table. Clients commend my ability to engage target demographics while maintaining brand integrity. Embracing their unique brand voice to ensure the messaging aligns seamlessly with company goals.

Beyond writing and creating content professionally, I've ventured into diverse entrepreneurial endeavors, including content creation and unique ventures like 'The Saucy Moose' - a homemade mustard product that fused my passion for canning while expanding my marketing expertise in new ways.

These ventures have honed my skills in branding, advertising, and technical tools like Clickfunnels and Photoshop. I've thrived in digital and physical marketing spaces. Adapting my strong storytelling techniques to in-person interactions at trade shows and farmers' markets to successfully develop a loyal base of return customers.

If I'm not answering emails it's because I'm practicing my photography skills with my favourite subjects (my dogs!), out in the garden or perfecting my canning recipes. Indulging in my love for creativity and nature.

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Portfolio

Website Copy

Personal Project
09/01/2017
Seasonal Accents | Website Copy & Design

Launched an exterior decorating business that ran successfully for 3 seasons. I designed all branding elements, including writing and designing all marketing materials, product photography, and executed a successful marketing strategy through organic Facebook posts.

Gearbubble
11/01/2023
Gearbubble | Web Copy & Design

Led the redesign of the company's website, including writing web copy for each page that captured the brand's unique voice. I also collaborated with the design team to translate concepts into visually captivating elements that were cohesive and impactful.

Sales Letters and Advertorials

Private Client
12/20/2021
Advertorial Sample

Wrote a strong advertorial for a laundry company to promote their support of homeless and women's shelters.

Private Client
06/01/2015
Sales Letter: Music Marketing Challenge

This is a sales letter I wrote for a private client in the music industry. The product is a music marketing challenge that was aimed at helping hopeful artists propel their music career.

Private Client
07/31/2020
Sales Letter: Pizza Money System

This is a long-form sales letter that I wrote for a private client. It's for a system that teaches digital agency owners how to successful market their local business clients.

Social Posts

Personal Project
06/01/2021
Brand Development & Social Post Samples

Collection of social posts from The Saucy Moose - a product I developed, branded and successfully marketed across social media channels and farmer's markets. I designed all branding elements, took product photos, and wrote sales copy while ensuring each element aligned with the overall brand.

Personal Project
09/01/2019
Social Post Samples | 2019 Season Launch

Developed a series of social posts to re-engage our Facebook audience and generate buzz around our 2019 Fall launch. I wrote the social media copy, captured and edited the product photos, and executed the overall marketing campaign.

Emails

Private Client
12/20/2021
Email - Laundry EcoSheets Offer

These are email samples I wrote for a private client. The company sells laundry eco sheets that take a sustainble approach to traditional detergents.

Private Client
02/01/2021
Email - eCom Store Offer

This is an email sample I wrote for a private client's promotion offering done-for-you eCommerce store set-up.