With over 90% of U.S businesses using social media for marketing purposes, it is easy for customers to get bored with overly branded content. Many companies are turning to user-generated content (also known as UGC) on their social media accounts. User-generated content is content related to a brand that is voluntarily produced by its customers.
If you're an avid Facebook user, chances you have probably seen thousands of videos in your newsfeed. This stat is no coincidence! Video has continued to develop as the most influential type of content online. As of 2017, over half a billion people are watching videos on Facebook on mobile every day, and videos generate 135% more organic traffic and engagement than images alone.
Love them or hate them, Facebook Stories have exploded in popularity since their release in March 2017. Their daily user count has surpassed that of Snapchat, boasting an impressive 500 million daily users. Facebook Stories are more than an easy way to see cute dogs or to creep on former classmates.
When it comes to books and movies, people love a good story. There's something entertaining about watching a hero face the impossible and still triumphing despite the odds. The hero is relatable - inspiring ordinary people to overcome challenges in their own lives.
Edit: As of April 23, 2019, we have received a small credit. That being said, it appears Google turned on all of our automated extensions after they made changes to the layout. Change history does not indicate changes to these automated extensions. We're in the process of requesting an additional credit for this inconvenience.
Social media marketing is a staple in any digital agency's toolbox. Platforms like Facebook, Twitter, and Instagram make the perfect sandbox for brands to test out new content ideas. For the 90% of businesses who use social media to increase brand awareness, it's a goal to go viral.
There's no denying that Instagram is a rapidly growing platform, adapting to the wants and needs of its users. When Instagram Stories and Highlights were introduced in 2016 and 2017 respectively, no one could have predicted their impact. According to Business Insider, over 400 million people use Instagram Stories every day.
2018 was an exciting year, full of innovation and growth for all of us at Social Fire Media. We've taken a look back and selected five moments we are particularly proud of. In no particular order, here are our Top 5 Best Moments of 2018: Expanded Our Expertise As a digital advertising agency, Social Fire Media is always dedicated to our continued growth.
A social media content calendar helps take the stress out of curating successful digital content. Picture this scenario: you juggle many different responsibilities at work. You work individually with clients, manage accounts, and so on. Before a meeting, one of your teammates asks you what you have planned for social content for the week.
Obtaining the coveted blue verification tick for Instagram accounts has been a notoriously tricky process. Without a set verification system, businesses and Internet celebrities alike have had to jump through hoops to add the shiny blue badge to their profiles.