Kate Bateson

People can’t buy from you if they don’t know you’re there.

That’s why it’s vital to make sure your business is visible. To make sure that you’re showing up in places your customers will see you – consistently.

As an experienced copywriter and content strategist, that’s exactly what I do, in 2 ways:

1. By writing SEO-optimised content for websites.
This means I research what your customers are actively searching for and write content and blogs that covers those topics or questions, in a way that Google – and your customers - like. So next time your customers are searching, you show up.

2. By ensuring you’re making the most of your existing content.
Everyone has content (from social posts to brochures) that gets used once and then just sits there. I sort through what you’ve got and help you repurpose it so you’re getting maximum value – and not spending the little time you have constantly writing new material.

I’ve worked with founder-led businesses in a range of sectors, including whitelabelling for PR, marketing and design agencies that need freelance support to cover peaks in workload or staff absences.

This range of experience (I spent 20 years working in PR agencies) means I bring a broad perspective and an objective viewpoint to every job. No manufactured, stale copy that regurgitates the same key messages here! I get to know you, do plenty of research and ask the questions your customers ask, so I can create copy that not only interests your audience but makes them take action.