Singapore
I write on entrepreneurship, marketing, public relations, parenting, lifestyle and personal development tips.
Suppose you are passionate about a particular topic and have a deep interest and experience in it. In that case, you might just want to consider raising your brand as an influential thought leader in the industry. Establishing thought leadership can help you advance your career and attract new career opportunities.
In my previous article, I shared three easy steps to start your thought leadership marketing. In summary, I raised the reasons why one should consider thought leadership marketing and how to get it started. I also added that increasingly, thought leadership views are in demand and these experts are sought after by industry peers and media reporters for their valuable insights.
The pandemic in 2020 has forced brands to be more creative in presenting their products and services to their target audience online. Humanising their offerings to something that their audience can relate is a bait to engage and turn them to brand advocates. Content is still KING!
We all know how important it is for professionals and business owners to show up on social media in this digital age. The pandemic has also shifted our customers attention online more. Thus, showcasing our leadership expertise and products via regular knowledge sharing online is the best way to capture attention.
Regardless of the industry that you are in, every business needs a solid marketing strategy and clever tactics to succeed. The coaching business is no different, and in this article, I will be focusing on coaches who are in the business of professional and entrepreneurship coaching.
As women in a modern society, we play many roles from being a daughter, sister, wife, mother, friend and a member of various communities. The pressure builds up when you are also a business owner or lead an organisation.
In recent years, one of the most significant trends in social media marketing is the creation of image-centric social media posts or content. In the digital age, where our consumers are spoiled with an array of contents on many social media platforms, capturing your customers' attention requires clever tactics.
No matter how small your business is, having a sound public relations (PR) strategy is an essential aspect of brand building. Contrary to what most SMEs or micro SMEs believe, PR is not only for large companies. In fact, small businesses that engage in PR see the benefit of getting brand exposure and increased credibility little by little over time.
The power of kindness and generosity are so powerful that it can make the recipient continue the act and pay it forward to others. A video by Simon Sinek on a stormy Saturday on this topic reminded me of an incident that I experienced six years ago and how it has made such an impact in my life.
Planning on having a dinner date over the weekend or planning to purchase a new baby stroller for your infant? Before deciding on whether the café down the street is worth bringing your date or the rave about the foldable stroller that will fit in your car boot is true, the tendency is that we will check online reviews.
Beyond traditional advertising and marketing, customer advocacy plays a significant role in our brand building. With platforms such as Tripadvisor, Amazon, Yelp, G2 Crowd, and Google My Business, third party reviews and testimonials have the power to rank your business higher on search engines and gain more trust.
As Editor for Op-Ed at Marketing in Asia (MIA), I am excited to be connected with contributors from the Asia Pacific and enjoy reading their well-written, authentic, personalised and insightful commentaries . Today, we have more than 160 contributors whose pieces are well-received by our readers with 53,000 page views.
Let me paint you a scenario. Imagine that you are going out on a first date. Typically, you would have a certain expectation of how the night will be. You would take pains to dress up, put your best personality forward and hope this will be reciprocated by the other party.
Last night, my kids and I had a 'field trip' to IKEA to look for a new shelving unit to store the Fuji mountain of books that we had in the kids' room. Ever since the girls were born, I developed a habit of reading to them every single day (call it the educator's syndrome) and thus the pile-up.
If I were to conduct a poll and ask how many pre-school teachers love our jobs, I am confident of seeing lots of raised hands (or thumbs up on Facebook). I believe you because I am one of them.
Do you remember what it's like to be a child? To be care-free and curious. Have you taken the time to observe how your children interact with the world around them? If you haven't, the next time you go to the park, beach or playground, sit and watch them from afar.
If your toddler is starting preschool in the New Year, congratulations on approaching a major milestone. Starting school is a big step for our toddlers, and for us, parents too!
Compared to a time when we were younger, active play has definitely decreased in the last few years. Blame it on our excessive screen time and electronic gadgets, but we are seeing less of children laughing gleefully in the rain or children buried with sand at the beach.
This week, let's talk about leadership and traits that make you a great one. An effective leader is vital to the success of any organisation.
In a fierce property marketplace and intense competition, real estate professionals will need to step up their marketing efforts to grab the attention of their potential clients. Today, buying ads or promoting on Facebook and Instagram may not be enough. Complementing it with other marketing strategies and tactics on both traditional and online platforms may...
The recent shut down of Blu Inc Sdn Berhad publishing house came as a big blow to magazine followers like me. Citing Covid19 and challenges arising in digital disruption as the key reasons for the cessation, the publishing house was well known for their women's magazines such as Jelita, Cosmopolitan and Eh!
Many small business owners may think that investing a part of their marketing budget on search engine optimisation (SEO) strategy is not necessary. They may consider it as ineffective and too technical even to make sense of it. However, this is far from the truth. SEO provides a huge opportunity for small businesses.
The circuit breaker has turned me into a Netflix junkie. One particular show that I binged is " Restaurants On The Edge'. Hosted by chef Dennis Prescott, interior designer Karin Bohn, and restaurateur Nick Liberato, the trio travel around the world to revive failing restaurants.
The power of kindness and generosity are so powerful that it can make the recipient continue the act and pay it forward to others. A video by Simon Sinek on a stormy Saturday on this topic reminded me of an incident that I experienced six years ago and how it has made such an impact in my life.
English literacy programme for young children to build and accelerate skills in writing and reading in the comfort of your home. Parents, we can totally understand you. It's been three weeks since the RMO. You are probably on the verge of a mental breakdown with the effects of social distancing, closure of schools, and having the children on home-based learning.
Building a social media presence brings tons of benefits to any business, especially if you are a small business. By putting up relevant content, you get to reach a bigger target audience and build brand ambassadors and followers.
Measuring social media performance is an exciting part of a marketing campaign. For businesses who are planning to get maximum exposure of their brands, getting on a social media campaign on Facebook is still one of the more popular channels for marketers.
The coronavirus pandemic has affected thousands of businesses in Asia and around the world. Brands are faced with declining revenues and sales as countries go on lockdowns, closure of all non-essential operations and schools. Marketers are grappling with cancelled events, roadshows, and finding alternatives to salvage their campaigns.
The Covid-19 pandemic came like a wave of tsunami and hit the lives of many people, and businesses too are affected. As a business owner, you may have to consider Plan B or pivot your current way of doing business to keep it going. Here are several ideas to keep your business in the blue.
If you are a content marketer, you know how important it is to develop strategic and creative content that will get the attention of your readers in the digital jungle. One of the best ways to surface from the clutter is by combining content marketing with visuals such as infographics.
Blogging for business is one of the most essential, effective, and inexpensive marketing tactics to connect to your customers, like-minded individuals, professionals, and members of your community. Publishing blogs on your website can act as an additional marketing channel to expose your brand, increase visibility, and build your authority in the industry.
15 tips to help small business owners grow connections and get more leads
For people to follow your business, they will have to trust the person behind the brand. LinkedIn is a great place to build your thought-leadership, brand authority or expertise area. Use it to your advantage to connect with like-minded individuals and grow your network. 4.
Seven easy tips to create your personal branding on this fabulous platform. As a social media marketer, I help my clients identify the benefits and potential reach of having their brands or professional presence on different social media platforms. For clients whose target audience is B2B customers, my advice would be for them to have a social media footprint on LinkedIn.
As a new start-up, I know how it is to feel boot-strapped and not have a big budget to promote your brands through advertisements. Being prudent is key and every cent counts. However, you don't need a big budget to start your marketing campaign to raise brand visibility and getting leads.
Note from Lisa: Wondering what you should write about? I've got an amazing guest post to share with you today that'll help you answer that question. Kartina Rosli shares 10 inspirational blog post ideas that are prefect for mompreneurs. You'll find ten types of blog posts you can write that'll help you fill your content calendar for the beginning of 2020!
Despite the increasing popularity of social media as a source of news stories and more traditional media going online, getting a news story on a TV news segment or programme is still a big deal. Today, we have hundreds of TV news, current affairs programmes and shows in the Asia Pacific that are always looking for quality content.
As a new start-up, I know how it is like to be boot-strapped and notl have a big budget to promote your brands through advertisements. Being prudent is key, and every cent counts. However, you don't need a big budget to start your marketing campaign to raise brand visibility and getting leads.
I started my career in the government sector upon graduating from Singapore Polytechnic in business administration, majoring in Public Relations and Advertising. From an administrative assistant, I rose to the rank of Communications Officer in five years, producing C-level conferences and had my taste of being a young copywriter and Editor of a government publication.
Five reasons why press releases are here to stay Over the last few years, technology has changed the way we live and do business. For organisations and in particular, public relations (PR) professionals, these include the way we communicate with members of the press.
I was a corporate communications professional all my life. That's 24 years of solid hard work, and tons of ups and downs. I had plans to retire at 50 and be happy with a decent sum of savings. However, we can only plan. God decides our destiny.
For all Starbucks die-hard fans like me, the availability of their Toffee Nut Latte Christmas beverage marks the beginning of the holiday season. In a few weeks, offices and malls will be filled with Christmas decorations, colourful ornaments and Christmas jingles, setting the mood for the year-end holidays.
Does fear exist? Is it just in our heads or a perception of reality? Why does fear rock our confidence, stifle our imagination, and discourage us from having a spirit of adventure? Is it even necessary to have such fears and how do we overcome this?
All of us have mentors in our life. Whether it's a youth mentor in secondary school, career mentor in university, a professional mentor at work, or a business mentor in your entrepreneurial journey, you will agree that all of us have benefited from the wisdom of our great mentors and how they have changed our lives.
People always wonder why children tend to be much closer to their mothers even though they are the ones who reprimand, nag and punish them. I suppose it is natural since the bond was created right from the womb.