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Kartina Rosli

Blogger and Founder of Tin Communications

Location icon Singapore

I write on entrepreneurship, marketing, public relations, parenting, lifestyle and personal development tips.

Marketing in Asia
Keeping The Sparks Alive In A Client-Agency Relationship - Marketing in Asia

Let me paint you a scenario. Imagine that you are going out on a first date. Typically, you would have a certain expectation of how the night will be. You would take pains to dress up, put your best personality forward and hope this will be reciprocated by the other party.

Marketing in Asia
6 Reasons Why SEO Is Important For Small Businesses - Marketing in Asia

Many small business owners may think that investing a part of their marketing budget on search engine optimisation (SEO) strategy is not necessary. They may consider it as ineffective and too technical even to make sense of it. However, this is far from the truth. SEO provides a huge opportunity for small businesses.

The discovery journey of 'a million words' starts at home.

Last night, my kids and I had a 'field trip' to IKEA to look for a new shelving unit to store the Fuji mountain of books that we had in the kids' room. Ever since the girls were born, I developed a habit of reading to them every single day (call it the educator's syndrome) and thus the pile-up.

10 Traits of an Awesome Pre-school Teacher

If I were to conduct a poll and ask how many pre-school teachers love our jobs, I am confident of seeing lots of raised hands (or thumbs up on Facebook). I believe you because I am one of them.

Marketing in Asia
Tips On Building Great Connections With Journalists And Editors - Marketing in Asia

As Editor for Op-Ed at Marketing in Asia (MIA), I am excited to be connected with contributors from the Asia Pacific and enjoy reading their well-written, authentic, personalised and insightful commentaries . Today, we have more than 160 contributors whose pieces are well-received by our readers with 53,000 page views.

7 Tips to Prep Your Toddlers for Pre School

If your toddler is starting preschool in the New Year, congratulations on approaching a major milestone. Starting school is a big step for our toddlers, and for us, parents too!

10 Lessons Our Children Teach Us About Life

Do you remember what it's like to be a child? To be care-free and curious. Have you taken the time to observe how your children interact with the world around them? If you haven't, the next time you go to the park, beach or playground, sit and watch them from afar.

Encourage Active Play to Develop Healthier, Happier, Holistic Children

Compared to a time when we were younger, active play has definitely decreased in the last few years. Blame it on our excessive screen time and electronic gadgets, but we are seeing less of children laughing gleefully in the rain or children buried with sand at the beach.
Coronavirus Lockdown: Online Literacy Programme For Children |

English literacy programme for young children to build and accelerate skills in writing and reading in the comfort of your home. Parents, we can totally understand you. It's been three weeks since the RMO. You are probably on the verge of a mental breakdown with the effects of social distancing, closure of schools, and having the children on home-based learning.

Five powerful reasons for business blogging.

Blogging for business is one of the most essential, effective, and inexpensive marketing tactics to connect to your customers, like-minded individuals, professionals, and members of your community. Publishing blogs on your website can act as an additional marketing channel to expose your brand, increase visibility, and build your authority in the industry.

How to build your personal brand on LinkedIn

Seven easy tips to create your personal branding on this fabulous platform. As a social media marketer, I help my clients identify the benefits and potential reach of having their brands or professional presence on different social media platforms. For clients whose target audience is B2B customers, my advice would be for them to have a social media footprint on LinkedIn.

12 Easy and Effective Marketing Strategies for Real Estate Agents - PQ_Info

In a fierce property marketplace and intense competition, real estate professionals will need to step up their marketing efforts to grab the attention of their potential clients. Today, buying ads or promoting on Facebook and Instagram may not be enough. Complementing it with other marketing strategies and tactics on both traditional and online platforms may...

How To Promote Yourself On LinkedIn - GENIA

For people to follow your business, they will have to trust the person behind the brand. LinkedIn is a great place to build your thought-leadership, brand authority or expertise area. Use it to your advantage to connect with like-minded individuals and grow your network. 4.

Marketing in Asia
The Powerful And Magical Effect Of Kindness - Marketing in Asia

The power of kindness and generosity are so powerful that it can make the recipient continue the act and pay it forward to others. A video by Simon Sinek on a stormy Saturday on this topic reminded me of an incident that I experienced six years ago and how it has made such an impact in my life.

Marketing in Asia
Why Small Businesses Do Public Relations - Marketing in Asia

No matter how small your business is, having a sound public relations (PR) strategy is an essential aspect of brand building. Contrary to what most SMEs or micro SMEs believe, PR is not only for large companies. In fact, small businesses that engage in PR see the benefit of getting brand exposure and increased credibility little by little over time.

Marketing in Asia
Top Habits Of Highly Successful And Effective Writers - Marketing in Asia

The recent shut down of Blu Inc Sdn Berhad publishing house came as a big blow to magazine followers like me. Citing Covid19 and challenges arising in digital disruption as the key reasons for the cessation, the publishing house was well known for their women's magazines such as Jelita, Cosmopolitan and Eh!

Lisa Tanner Writing
10 Inspirational Blog Post Ideas for Mompreneurs

Note from Lisa: Wondering what you should write about? I've got an amazing guest post to share with you today that'll help you answer that question. Kartina Rosli shares 10 inspirational blog post ideas that are prefect for mompreneurs. You'll find ten types of blog posts you can write that'll help you fill your content calendar for the beginning of 2020!

Marketing in Asia
Nail It! How To Clinch That TV News Interview - Marketing in Asia

Despite the increasing popularity of social media as a source of news stories and more traditional media going online, getting a news story on a TV news segment or programme is still a big deal. Today, we have hundreds of TV news, current affairs programmes and shows in the Asia Pacific that are always looking for quality content.

10 Zero Budget Marketing Strategies for New Start-Ups

As a new start-up, I know how it is like to be boot-strapped and notl have a big budget to promote your brands through advertisements. Being prudent is key, and every cent counts. However, you don't need a big budget to start your marketing campaign to raise brand visibility and getting leads.

There is no shame in being a 'late bloomer'.

I started my career in the government sector upon graduating from Singapore Polytechnic in business administration, majoring in Public Relations and Advertising. From an administrative assistant, I rose to the rank of Communications Officer in five years, producing C-level conferences and had my taste of being a young copywriter and Editor of a government publication.

The New Press Release In A Tech-Driven World

Five reasons why press releases are here to stay Over the last few years, technology has changed the way we live and do business. For organisations and in particular, public relations (PR) professionals, these include the way we communicate with members of the press.

Rock the boat or fear sinking.

I was a corporate communications professional all my life. That's 24 years of solid hard work, and tons of ups and downs. I had plans to retire at 50 and be happy with a decent sum of savings. However, we can only plan. God decides our destiny.

Marketing in Asia
10 Social Media Content Ideas For Small Businesses This Christmas - Marketing in Asia

For all Starbucks die-hard fans like me, the availability of their Toffee Nut Latte Christmas beverage marks the beginning of the holiday season. In a few weeks, offices and malls will be filled with Christmas decorations, colourful ornaments and Christmas jingles, setting the mood for the year-end holidays.

Make fear your super power.

Does fear exist? Is it just in our heads or a perception of reality? Why does fear rock our confidence, stifle our imagination, and discourage us from having a spirit of adventure? Is it even necessary to have such fears and how do we overcome this?

Why Being a Mentor Matters

All of us have mentors in our life. Whether it's a youth mentor in secondary school, career mentor in university, a professional mentor at work, or a business mentor in your entrepreneurial journey, you will agree that all of us have benefited from the wisdom of our great mentors and how they have changed our lives.

The Star Online
Learning from mum the hard way

People always wonder why children tend to be much closer to their mothers even though they are the ones who reprimand, nag and punish them. I suppose it is natural since the bond was created right from the womb.

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