Singapore
I write on entrepreneurship, marketing, public relations, parenting, lifestyle and personal development tips.
Suppose you are passionate about a particular topic and have a deep interest and experience in it. In that case, you might just want to consider raising your brand as an influential thought leader in the industry. Establishing thought leadership can help you advance your career and attract new career opportunities.
In my previous article, I shared three easy steps to start your thought leadership marketing. In summary, I raised the reasons why one should consider thought leadership marketing and how to get it started. I also added that increasingly, thought leadership views are in demand and these experts are sought after by industry peers and media reporters for their valuable insights.
The pandemic in 2020 has forced brands to be more creative in presenting their products and services to their target audience online. Humanising their offerings to something that their audience can relate is a bait to engage and turn them to brand advocates. Content is still KING!
We all know how important it is for professionals and business owners to show up on social media in this digital age. The pandemic has also shifted our customers attention online more. Thus, showcasing our leadership expertise and products via regular knowledge sharing online is the best way to capture attention.
Regardless of the industry that you are in, every business needs a solid marketing strategy and clever tactics to succeed. The coaching business is no different, and in this article, I will be focusing on coaches who are in the business of professional and entrepreneurship coaching.
As women in a modern society, we play many roles from being a daughter, sister, wife, mother, friend and a member of various communities. The pressure builds up when you are also a business owner or lead an organisation.
In recent years, one of the most significant trends in social media marketing is the creation of image-centric social media posts or content. In the digital age, where our consumers are spoiled with an array of contents on many social media platforms, capturing your customers' attention requires clever tactics.
No matter how small your business is, having a sound public relations (PR) strategy is an essential aspect of brand building. Contrary to what most SMEs or micro SMEs believe, PR is not only for large companies. In fact, small businesses that engage in PR see the benefit of getting brand exposure and increased credibility little by little over time.
The power of kindness and generosity are so powerful that it can make the recipient continue the act and pay it forward to others. A video by Simon Sinek on a stormy Saturday on this topic reminded me of an incident that I experienced six years ago and how it has made such an impact in my life.
Planning on having a dinner date over the weekend or planning to purchase a new baby stroller for your infant? Before deciding on whether the café down the street is worth bringing your date or the rave about the foldable stroller that will fit in your car boot is true, the tendency is that we will check online reviews.
Beyond traditional advertising and marketing, customer advocacy plays a significant role in our brand building. With platforms such as Tripadvisor, Amazon, Yelp, G2 Crowd, and Google My Business, third party reviews and testimonials have the power to rank your business higher on search engines and gain more trust.
As Editor for Op-Ed at Marketing in Asia (MIA), I am excited to be connected with contributors from the Asia Pacific and enjoy reading their well-written, authentic, personalised and insightful commentaries . Today, we have more than 160 contributors whose pieces are well-received by our readers with 53,000 page views.
Let me paint you a scenario. Imagine that you are going out on a first date. Typically, you would have a certain expectation of how the night will be. You would take pains to dress up, put your best personality forward and hope this will be reciprocated by the other party.
Last night, my kids and I had a 'field trip' to IKEA to look for a new shelving unit to store the Fuji mountain of books that we had in the kids' room. Ever since the girls were born, I developed a habit of reading to them every single day (call it the educator's syndrome) and thus the pile-up.
If I were to conduct a poll and ask how many pre-school teachers love our jobs, I am confident of seeing lots of raised hands (or thumbs up on Facebook). I believe you because I am one of them.