Kartina Rosli

Blogger and Founder of Tin Communications


I write on entrepreneurship, marketing, public relations, parenting, lifestyle and personal development tips.

Marketing in Asia
Three Easy Steps to Start Your Thought Leadership Marketing - Marketing in Asia

Suppose you are passionate about a particular topic and have a deep interest and experience in it. In that case, you might just want to consider raising your brand as an influential thought leader in the industry. Establishing thought leadership can help you advance your career and attract new career opportunities.

Marketing in Asia
Seven Ways To Build Your Thought Leadership Influence On Social Media - Marketing in Asia

In my previous article, I shared three easy steps to start your thought leadership marketing. In summary, I raised the reasons why one should consider thought leadership marketing and how to get it started. I also added that increasingly, thought leadership views are in demand and these experts are sought after by industry peers and media reporters for their valuable insights.

Marketing in Asia
Beginners Guide To Social Media Marketing Content Planning - Marketing in Asia

We all know how important it is for professionals and business owners to show up on social media in this digital age. The pandemic has also shifted our customers attention online more. Thus, showcasing our leadership expertise and products via regular knowledge sharing online is the best way to capture attention.

Marketing in Asia
Image-Centric Social Media Marketing Is Hot! - Marketing in Asia

In recent years, one of the most significant trends in social media marketing is the creation of image-centric social media posts or content. In the digital age, where our consumers are spoiled with an array of contents on many social media platforms, capturing your customers' attention requires clever tactics.

Marketing in Asia
Why Small Businesses Do Public Relations - Marketing in Asia

No matter how small your business is, having a sound public relations (PR) strategy is an essential aspect of brand building. Contrary to what most SMEs or micro SMEs believe, PR is not only for large companies. In fact, small businesses that engage in PR see the benefit of getting brand exposure and increased credibility little by little over time.

The Powerful and Magical Effect of Kindness

The power of kindness and generosity are so powerful that it can make the recipient continue the act and pay it forward to others. A video by Simon Sinek on a stormy Saturday on this topic reminded me of an incident that I experienced six years ago and how it has made such an impact in my life.

Marketing in Asia
Boosting Your Brand Reputation Through Testimonials - Marketing in Asia

Planning on having a dinner date over the weekend or planning to purchase a new baby stroller for your infant? Before deciding on whether the café down the street is worth bringing your date or the rave about the foldable stroller that will fit in your car boot is true, the tendency is that we will check online reviews.

Marketing in Asia
7 Easy Ways To Promote Your Testimonials - Marketing in Asia

Beyond traditional advertising and marketing, customer advocacy plays a significant role in our brand building. With platforms such as Tripadvisor, Amazon, Yelp, G2 Crowd, and Google My Business, third party reviews and testimonials have the power to rank your business higher on search engines and gain more trust.

Marketing in Asia
Tips On Building Great Connections With Journalists And Editors - Marketing in Asia

As Editor for Op-Ed at Marketing in Asia (MIA), I am excited to be connected with contributors from the Asia Pacific and enjoy reading their well-written, authentic, personalised and insightful commentaries . Today, we have more than 160 contributors whose pieces are well-received by our readers with 53,000 page views.

The discovery journey of 'a million words' starts at home.

Last night, my kids and I had a 'field trip' to IKEA to look for a new shelving unit to store the Fuji mountain of books that we had in the kids' room. Ever since the girls were born, I developed a habit of reading to them every single day (call it the educator's syndrome) and thus the pile-up.

10 Traits of an Awesome Pre-school Teacher

If I were to conduct a poll and ask how many pre-school teachers love our jobs, I am confident of seeing lots of raised hands (or thumbs up on Facebook). I believe you because I am one of them.