Why Your Compensation Packages Suck and How to Fix Them
Think your employees are happy with their compensation packages? Think again: 60 percent of employees who think they're underpaid intend to leave their job.
I'm a B2B technology/SaaS copywriter and content marketer/strategist.
The services and products I offer include:
- Technical content creation, including developer documentation, product/feature guides, and whitepapers
- Customer facing content creation, including sales brochures and case studies
- Content audit and strategy
- Digital marketing copy and strategy, including social media and PPC
- Branding/brand guidelines, tone of voice documents, etc
- User research interviews, which I then translate into UX copy improvements
- Project management through a variety of methodologies, including agile and Kanban
Get in touch at [email protected] to discuss your copywriting/journalism or content and digital marketing needs.
Think your employees are happy with their compensation packages? Think again: 60 percent of employees who think they're underpaid intend to leave their job.
More and more business leaders are recognizing the impact of a changing climate and climate risk on business operations, both today and in the future. We delve into what that means.
Karen McCandless explores how increased attention on stamping out hiring bias to improve workplace diversity has left efforts to retain a diverse workforce behind.
Highlights
You may think that as a society we’ve moved beyond gender stereotypes, but many app developers haven’t taken this on board.
Clinical trials are lengthy and expensive processes. Now, sponsors are realizing the value that new data tools and technologies – specifically around AI – can bring.
If you're a small business with fewer than 50 employees, you don't legally have to offer a paid parental leave policy. But you should. Here's why.
Environmental/Sustainability
Power outages cost the U.S. economy more than $150 billion each year and the cost of damages and lost revenue could rise to $1.7 billion by 2050. So, what can utility and energy companies do to stop the bleeding?
Karen McCandless reports on vehicle-maker recycling projects ranging from plastic bottles to electric vehicle batteries.
In the world of renewable energy, increasing weather volatility shows the vital importance of actionable weather data for planning, managing, and ultimately, generating power.
Developer Marketing
Developer education is an emerging space, and there aren’t a lot of best practices about how to do it well, which is why we created this guide. Karen McCandless explores the topic.
Almost half of HR professionals say they struggle to recruit DevOps engineers. Is this hiring struggle just a simple supply and demand problem? Or are there other issues at play?
We’ve put together a list of the most powerful developer marketing campaigns we’ve seen recently to help inspire you to create content that attracts and engages developers.
Business and Technology
Karen McCandless takes a humorous look at her journey from journalism to tech and uses her new-found knowledge to explain computer programming.
Elon Musk's headline-grabbing takeover of Twitter was a master class in how not to complete an acquisition. Karen McCandless asks, where was the due diligence?
To create a more well-rounded marketing strategy, let’s dive into the benefits of offline marketing communities and consider how they can sync up with your online methods.