Karen McCandless

Copywriter, Journalist, and Content Strategist

United Kingdom

I help mission-driven companies tell stories that matter AND convert.

As a content strategist, copywriter, and former journalist, I specialize in working with brands that prioritize purpose alongside profit. Whether you're launching a new product, clarifying your voice, or scaling your presence, I bring both strategy and soul to the page.

Services include:
-- Content strategy and messaging frameworks that align with your business goals
-- Brand storytelling that builds emotional connection and drives engagement
-- Pitch deck creation and go-to-market (GTM) strategy for investor or customer buy-in
-- High-converting copywriting for web, email, product, and campaigns
-- Sharp, publication-ready editing to elevate your voice
-- Comprehensive content audits to uncover gaps and opportunities

Get in touch at [email protected] to discuss your copywriting, content strategy, and pitch deck needs.

Portfolio
MindSea
The BEAM Program - MindSea

The University of Manitoba's research team chose MindSea to develop a family mental health app for their BEAM program.

Tomorrow
Assessing Climate Risk for Your Business

More and more business leaders are recognizing the impact of a changing climate and climate risk on business operations, both today and in the future. We delve into what that means.

Environmental/Sustainability

Google Docs
KWS-Opteinics Press Release/Case Study

Sowing the seeds of sustainability: plant breeding company KWS cuts time spent on LCAs by 50% with Opteinics platform KWS is a leading plant breeding organization. The company worked with Opteinics to measure the environmental impact of a new low-emission feeding concept. <B...

Health Tech

Tech Journalism

Technical Writing

Cycloid
Why is it so difficult to hire for DevOps?

Almost half of HR professionals say they struggle to recruit DevOps engineers. Is this hiring struggle just a simple supply and demand problem? Or are there other issues at play?