Karen McCandless

Copywriter and Content Marketing Consultant

United Kingdom

I'm a B2B technology/SaaS copywriter and content marketer/strategist.
The services and products I offer include:
- Content strategy, including editorial calendars, frameworks, and content design
- Content audit and optimization of existing content, processes, and workflows
- Branding/brand guidelines and tone of voice documents
- Digital marketing copy and strategy, including social media and PPC
- User research interviews, which I then translate into UX copy improvements
- Project management through a variety of methodologies, including agile and Kanban

Get in touch at [email protected] to discuss your copywriting/journalism or content and digital marketing needs.

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Portfolio

Highlights

The Motley Fool
05/18/2022
How to Create a Digital Storytelling Strategy

Digital storytelling allows you to connect with your audience by telling a story that resonates with them. Here are five tips to create your own digital story.

Cnn
12/05/2023
Best payroll software in 2024

Spoiler alert: The best payroll option for small and medium-sized businesses (SMBs) isn’t an Excel spreadsheet and doesn’t involve spending hours manually entering information and exposing your business to the risk of incorrect, noncompliant data.

Business and Technology

Environmental/Sustainability

Tomorrow
Assessing Climate Risk for Your Business

More and more business leaders are recognizing the impact of a changing climate and climate risk on business operations, both today and in the future. We delve into what that means.

Developer Marketing

Cycloid
Why is it so difficult to hire for DevOps?

Almost half of HR professionals say they struggle to recruit DevOps engineers. Is this hiring struggle just a simple supply and demand problem? Or are there other issues at play?