United Kingdom
I help mission-driven companies tell stories that matter AND convert.
As a content strategist, copywriter, and former journalist, I specialize in working with brands that prioritize purpose alongside profit. Whether you're launching a new product, clarifying your voice, or scaling your presence, I bring both strategy and soul to the page.
Services include:
-- Content strategy and messaging frameworks that align with your business goals
-- Brand storytelling that builds emotional connection and drives engagement
-- Pitch deck creation and go-to-market (GTM) strategy for investor or customer buy-in
-- High-converting copywriting for web, email, product, and campaigns
-- Sharp, publication-ready editing to elevate your voice
-- Comprehensive content audits to uncover gaps and opportunities
Get in touch at [email protected] to discuss your copywriting, content strategy, and pitch deck needs.
Navigating the risks of influencer-driven campaigns in life sciences requires integrated expertise to ensure accurate, compliant, and effective messaging.
We talked to patient, author, and advocate Chris White about his life-saving TIL therapy and the importance of Advanced Therapies Week.
This article looks at how digital health apps can use AI to adapt to individual patient needs without compromising the data protections that make those systems trustworthy.
To create a more well-rounded marketing strategy, let’s dive into the benefits of offline marketing communities and consider how they can sync up with your online methods.
More and more business leaders are recognizing the impact of a changing climate and climate risk on business operations, both today and in the future. We delve into what that means.
Relationship marketing is about building relationships with people over time with the aim of converting them into loyal customers. Here's how to do it.
Health Tech
The University of Manitoba's research team chose MindSea to develop a family mental health app for their BEAM program.
This article ranks seven digital health app development companies based on these five criteria, using only publicly available evidence. Each company received a score from 0-3 in each category, for a total possible score of 15.
Patrick M Gailliot previews ATW and discusses career highlights such as his role in the development of commercial CAR-T cell therapy
In this article, we look at key challenges and potential solutions to enable a successful academic digital health app development launch.
Elon Musk's headline-grabbing takeover of Twitter was a master class in how not to complete an acquisition. Karen McCandless asks, where was the due diligence?
Environmental/Sustainability
Shifts in consumer preferences, including more SUVs, have left the American rail industry struggling to catch up – but providers are investing in new technology and equipment, as Karen McCandless reports.
Karen McCandless reports on vehicle-maker recycling projects ranging from plastic bottles to electric vehicle batteries.
Sowing the seeds of sustainability: plant breeding company KWS cuts time spent on LCAs by 50% with Opteinics platform KWS is a leading plant breeding organization. The company worked with Opteinics to measure the environmental impact of a new low-emission feeding concept. <B...
In the world of renewable energy, increasing weather volatility shows the vital importance of actionable weather data for planning, managing, and ultimately, generating power.
The rise in EVs in Europe will have an impact on the aftermarket and the logistics supporting it, not least in the management of replacement lithium batteries
Power outages cost the U.S. economy more than $150 billion each year and the cost of damages and lost revenue could rise to $1.7 billion by 2050. So, what can utility and energy companies do to stop the bleeding?
Tech Journalism
Learn how to optimize landing pages based on your campaign goal. Newsletter, lead generation, and product landing pages are all discussed in depth.
Karen McCandless explores how increased attention on stamping out hiring bias to improve workplace diversity has left efforts to retain a diverse workforce behind.
You may think that as a society we’ve moved beyond gender stereotypes, but many app developers haven’t taken this on board.
Target marketing to software developers in 2023. Expert tips to drive success. Gain a competitive edge with our extensive guide.
If you're a small business with fewer than 50 employees, you don't legally have to offer a paid parental leave policy. But you should. Here's why.
Think your employees are happy with their compensation packages? Think again: 60 percent of employees who think they're underpaid intend to leave their job.
Technical Writing
Computer programming is a way of giving computers instructions about what they should do next. These instructions are known as code, and computer programmers write code to solve problems or perform a task.
React Native and Flutter are two of the most popular frameworks for cross-platform mobile app development. Find out why
Almost half of HR professionals say they struggle to recruit DevOps engineers. Is this hiring struggle just a simple supply and demand problem? Or are there other issues at play?
We're providing an in-depth comparison of two of the most popular code editors: Visual Studio and Sublime Text.
We’ve put together a list of the most powerful developer marketing campaigns we’ve seen recently to help inspire you to create content that attracts and engages developers.
