Kaitlyn E. Egan

Storyteller, Content Creator, Wordsmith

United States

I am a passionate and energetic communicator and storyteller with digital, marketing, and technical copywriting experience. I have an established track record in providing smart, relevant, engaging, and creative content on a wide range of topics to multiple demographics.

I find writing a welcome and exciting challenge. Every day is different, and I can constantly experiment and perfect. Copywriting allows me to be creative, and it’s like a puzzle putting together the best product I can.

I love working collaboratively and with a diverse group of folks so that I may constantly learn from others while expanding my writing style and perspective.

Portfolio
Text, Email
2021
Admissions Contact Efforts

Create outreach messaging to engage and convert students who have expressed interest in attending the University of Colorado.

Higher Education Client
2022
Social Work Hub Page

Create a destination page for those researching how to become a social worker and center Client as an expert in providing social work degrees.

Higher Education Client
2022
Degree Comparison Infographic

Create a clear, skimmable comparison of two similar degree programs for prospective students.

Higher Education Client
2021
Criminal Justice Degree Page

Remarket Client's Criminal Justice programs with current social and political issues in mind.

Higher Education Client
2021
Scholarships Are for YOU

Create new student-facing information about scholarships that is easy to understand and easy to navigate.

NSRD Blog
2019
Pre-Bout Hype Blog

Create a fun, pun-filled post to drum up excitement for our next roller derby bout.

Entrepreneur Magazine
2015
Franchise Ad

Create an ad for Client's franchise in a highly visible issue of Entrepreneur.

Radio
2015
Bright Friday Commercials

Create multiple commercial scripts for discounted solar panels for a Black Friday sale.

Email
2015
Sanus Sweepstake

Create a simple and eye-catching copy description for Client's sweepstake initiative.

BestBuy.com
2015
Smartwatch Buying Guide

Updated copy with newly-created, original copy to improve customer experience, satisfaction and sales.

BestBuy.com
2015
Best Buy Moto Launch

Spotlight Moto's new product on BestBuy.com's product launch page with the aim to increase purchases.

BestBuy.com
2015
Memory Card Buying Guide

Created all-new original content using vendor material and personal research to enhance customer experience and increase sales.

TC Habitat for Humanity Blog
09/04/2014
25 years and counting: Site Supervisor focuses on Jordan neighborhood

Soon to turn 60 years old, Site Supervisor Tony Beckstrom has spent the last 25 years sweating it out with Twin Cities Habitat for Humanity, and has no plans to slow down. He gets that question a lot, actually; "when are you going to quit?"