Justin McLaughlin

Digital & Social Media Professional

A digital marketing professional with a knack for leveraging social media channels to tell engaging stories. I use my passion for pushing the limits of digital platforms to help brands achieve their goals and reach their audience.

Portfolio

360Heros

TIME Magazine
TIME Magazine Digital Campaign

Digital Launch of TIME Magazine's "Deep Dive" We collaborated to create “Deep Dive”, an interactive 360-degree tour of Fabien Cousteau’s underwater research facility. As the project lead for our team, I coordinated a cross-promotional launch for the video via our digital assets. This includes creating social media content, blog posts, an e-newsletter and a Twitter chat to promote the project.

360heros
TIME Magazine Takes a Dive With 360Heros & Fabien Cousteau

TIME Magazine recently published a story on the latest endeavor of Fabien Cousteau, aquatic filmmaker, oceanographer and grandson of the famed Jacques Cousteau. Cousteau's most recent undertaking saw him lead Mission 31, during which his team utilized Aquarius, the world's only current underwater lab, to conduct an unprecedented volume of research on the Atlantic Ocean.

360heros
The Riverview Project: Creating an Immersive Map of America's Waterways

One of the latest endeavors in the world of 360 degree immersive video comes from an organization called Below The Surface , whose Riverview Project is seeking to create a virtual map of America's waterways. In order to deliver visual information about these rivers to a larger audience, this project is utilizing 360Heros 360 video gear to create an immersive data center.

360heros
NEWS FLASH: Watch 360Heros Live on CNBC's Power Lunch Today at 1 PM!

Later this afternoon 360Heros CEO Michael Kintner will be interviewed live on CNBC 's "Power Lunch"! The interview will pertain to 360Heros' 360 video gear and the close relationship our organization and products have with GoPro . "Power Lunch" begins at 1:00 P.M. (EST), with Mike's interview expected to start at approximately 1:20 P.M.

360heros
Shark Attack: Pulling Success From the Jaws of Failure

More often than not failure is a necessary pit stop on the road to success. Hitting rock bottom can sometimes be a blessing in disguise as it leaves you with nowhere to go but up. One year ago this was precisely the case for 360Heros CEO and founder Michael Kintner and his patent-pending 360-degree video gear.

360heros
Diving into Virtual Reality at the 2014 Scuba Show

This past weekend (June 7th- 8th) the Manta Ray Bay Resort was kind enough to invite 360Heros to join them at their 2014 Scuba Show booth in Long Beach, California. Professional diver Bill Macdonald served as the 360Heros representative, as he introduced numerous booth visitors to their first experience with virtual diving.

360heros
05/12/2014
Crossing Borders: A 360-Degree Musical Journey

The video for musical group Booka Shade's latest single "Crossing Borders" pushes the boundaries of multimedia production. Filmed using 360-degree video technology from 360Heros, the videooffers viewers an immersive experience that seamlessly gelsvisual and audio elements.

Master's Thesis: An Integrated Marketing Communications Campaign for the Olean Family YMCA

St. Bonaventure University
03/20/2014
YMCA E-Newsletter Example

Sample e-newsletter from the email marketing component of the campaign. Original copy, graphic design and tag line.

Jennings Social Media Marketing

Olean-Bradford Area YMCA

Rant Sports

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