Justina Perro

Content Marketer - [email protected]

United States

Hi world! I'm Justina and I am a seasoned content marketing professional specializing in content strategy and creation.

I've spent the past 3.5 years taking care of 2 littles and doing freelance content for a several different clients in the B2B tech space.

Prior to freelance, I was Head of Content Marketing @ Localytics and was responsible for their entire content strategy and production. This included their blog, long-form gated assets, podcast, video content, webinars, and more.

Our KPIs included: SEO performance (organic traffic), pageviews, social views & traffic, referral traffic, content amplification, gated asset downloads, leads generated MoM, and content driven vs content influenced deals closed won.

If you're looking to create content that drives awareness and conversion—let's chat.

Portfolio

A few blogs I've written

Localytics
How To Calculate & Improve Your Retail App's ROI

Think about the last few retail purchases you made. Were they in-store? Online? For me, they were all via my iPhone. Specifically, using that far too easy one-click buy from Amazon. I am not in the minority with my preference for mobile purchasing. PYMNTS.COM's just released new research indicating mobile commerce will reach $250B by 2020.

Localytics
Mobile Apps: What's A Good Retention Rate?

Editor's Note: This article was originally published in March of 2016, but has been updated with the latest mobile app retention data as of March 21, 2017. Let's face it, as mobile app marketers, we're going through some growing pains.

eBook Examples

Localytics
The Retailer's Mobile Marketing Playbook

Times are a changin' in the commerce world. Shopping via an app is increasingly more popular, and in many cases, the preferred way consumers choose to shop, with 63% of millennials turning to mobile to make purchases each day. Apps give shoppers everything they need at their fingertips no matter where they are.

Webinars, Podcasts, & Slideshares

Zaius
Data Driven Marketing in a Customer Driven World

Data-Driven Marketing in a Customer Driven World Customer-centricity is a must if you want to compete. 91% of consumers are more likely to buy from companies who remember them and provide relevant offers. Brands like yours must harness the power of your data to provide a personalized, relevant experience throughout the entire lifecycle.