Julianne Balmain

Copywriter, author, and content strategist

United States

I’m a San Francisco Bay Area writer and copywriter with many years of experience helping people and organizations hone their voice and tell their stories. I've written just about everything there is to write, including all kinds of brand messaging and corporate communications. I'm also the author of numerous nonfiction works on a variety of topics, from travel to romance, as well as several mystery novels.

Much of my copywriting work has focused on helping technology and innovation companies convey their ideas and connect with customers. Often that means a timely blog, article, or case study, or a thought-leadership asset such as a long-form piece or ebook. It can also mean copy for websites and multichannel marketing campaigns. I also work with clients in finance, HR, education, consumer products, publishing, and other industries to create and deliver strategic brand messaging.

If you have a message to share, I can help. Let's get your story out there.

Portfolio
Cmail20
How HashiCorp's culture built a foundation for success

As a founder, you need to think beyond product. That means identifying your north-star principles and determining the kind of company you want to build. These elements form the enduring, ideological core of your business. Define your goals and values as early as possible.

PRWeb
06/09/2022
New report from RedThread Research illustrates how organizations can use employee development to...

WOODSIDE, Calif. (PRWEB) June 09, 2022 -- High-performing organizations are increasingly turning to employee development-specifically, the idea of learning equity-to advance their diversity, equity, inclusion, and belonging goals. According to newly released findings from RedThread Research, these companies are more transparent about what development opportunities are available and offer more opportunities to more employees in more roles.

Cmail20
How Poshmark Co-founder Tracy Sun approaches team building

Look for people who operate on a similar wavelength, and agree on how you'll communicate, treat one another, and divide responsibilities. This is how you build a team you enjoy working with, and camaraderie is vital when you're knee-deep in the melee of startup life. Pull candidates from a wide variety of backgrounds.

Gartner
2021
Gartner Success Stories: Surge Transportation

Surge Transportation seized the opportunity to quickly grow their business by sponsoring Gartner Supply Chain Symposium/Xpo, where they were able to connect with business leaders across industries and forge new strategic partnerships.

Anaplan
08/18/2021
Anaplan recognized for its Extended Planning and Analysis (xP&A) capabilities | Anaplan

Jen Howard Hogg Sr. Director, Analyst Relations & Corporate Comms No industry has escaped the dramatic upheavals of recent years. Business has been buffeted by forces that even the most advanced organizations find bewildering. They need new strategies, tools, and resources to cope with a world where the scope and speed of change is unprecedented.

Chronicle Books
2017
Chronicle Books: The First 50 Years

Independent publisher Chronicle Books has been making things happen in San Francisco since the Summer of Love. Inspired by the enduring magic of books, the independent publisher has been a bastion of West Coast innovation for decades and remains committed to sparking passions. "Chronicle Books: The First 50 Years" is a comprehensive guide to where we came from and where we're going next.

The Wall Street Journal
03/09/2021
Hälsa finds a way through the pandemic

Upstart natural foods company Hälsa faced massive challenges when Covid-19 struck. This piece helped get the word out that they survived.

Gartner
2019
Gartner Expert Q&A with Gene Phifer

In the run-up to Gartner Application Strategies & Solutions Summit 2019, Gartner experts in the space discussed the key topics and new challenges application leaders would face in the year ahead--and how attending the event would help them make more effective decisions.

Poodles & Pix
Poodles and Pix - Poodles & Pix

is a San Francisco Bay Area poet, personal trainer, and dog groomer. In each of these areas, he pursues the impossible goal of perfection with discipline, commitment, and compassion. Xavier Jarrell McClinton Poodles & Pix is Xavier's first book, written as an ode to the camaraderie of dogs, in particular his cherished poodles, and to all the different kinds of beauty we find and make in the world.

Chronicle Books
2009
Lethal Vintage (Sunny McCoskey Napa Valley Mysteries Book 4)

Lethal Vintage (Sunny McCoskey Napa Valley Mysteries Book 4) - Kindle edition by Gordon, Nadia. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Lethal Vintage (Sunny McCoskey Napa Valley Mysteries Book 4).

Anaplan
08/25/2021
What is scenario planning? | Anaplan

Danielle Dahlstrom Director of Product Marketing, Finance Solutions In hindsight, 2007 would have been a great year to unload your hefty variable-rate mortgage. Likewise, that invitation to decamp for the New Zealand flower farm-the one with the great Wi-Fi-back in 2019? Definitely go with that.

Anaplan
08/05/2021
Separating FP&A from financial close and consolidation | Anaplan

Ray Curbelo Global Head, Finance Solutions Growth-minded CFOs look to new technologies for help transforming and modernizing the business. In a world where efficiencies have been wrung out of most systems long ago, one area where businesses can still discover caches of untapped value is in improving the planning and decision-making processes.

Anaplan
09/28/2021
Procurement planning platform: A central collaborative environment | Anaplan

Bryan Baum Director, Procurement Solutions Procurement doesn't typically bask in the spotlight. It has always been the backstage gaffer of the show, making things run smoothly behind the scenes. Well, no longer. These days, thanks to serial disruption on a global scale, all eyes are on the supply chain.

Anaplan
10/26/2021
Procurement planning platform: Opportunities to reduce costs

Bryan Baum Director, Procurement Solutions Any number of unforeseen circumstances-pandemics, natural disasters, disruptions to shipping routes-can interrupt the regular flow of goods and services. Regardless, procurement is expected to come through and to do so while saving money and finding new efficiencies.

Anaplan
11/23/2021
Reinforce your supplier network against risk and uncertainty | Anaplan

Bryan Baum Director, Procurement Solutions Deloitte Insights asked more than 400 chief procurement officers, "What is the best thing you can do as a procurement leader to bolster your supplier network against disruption and uncertainty?" The resounding answer was to improve communication. When a crisis hits, information is everything.