United States
In the beginning, budgets, elections and city ordinances were my thing.
Today, I use my writing experience to help businesses highlight their missions in an impactful way.
My writing incorporates those important marketing elements you need to stand out — SEO, keyword ranking, data — but keeps storytelling and your target audience at the forefront.
Features & Human Interest
Diagnosed with triple negative breast cancer and then diffuse B cell lymphoma, Orlando woman Yocinthia Mitchell keeps the faith while getting care from Dr. Ana Cuesta and the breast cancer team at Orlando Health Cancer Institute.
A Central Florida woman struggled to work on her Howey-in-the-Hills farm because she suffered from adhesive capsulitis, commonly known as frozen shoulder. Dr. George Eldayrie, a board-certified sports medicine physician with Orlando Health Jewett Orthopedic Institute, performed a nonsurgical procedure called hydrodilatation, which was quickly followed by physical therapy.
Today, a pilot's push of a button can activate - or deactivate - several systems inside an aircraft, making flying more efficient than ever before.
The aircraft, also known as a Cessna 206, was set to operate as a special missions' aircraft, outfitted with custom technology and equipment. Program manager Polina Ball led the development of the aircraft, which had to be flown and delivered to the customer in their home country.
During his time working with Citation jets, Bauer has witnessed firsthand the evolution of the renowned platform, from the analog systems found in early 500 Series models to the cutting-edge flight decks of the Citation Latitude and Longitude. With every new aircraft and customer comes an opportunity to grow his skills and expand his expertise, Bauer said.
It's another busy day at the Textron Aviation service center in Sacramento, Calif. and Technical Service Manager (TSM) Nick Melchiori is running through his daily to-do list. It's time for the monthly tool calibration, where he'll test approximately 700 tools used by the facility's technicians and mechanics every day.
Learning remains an adventure that ultimately brought him to Textron Aviation, where he's exchanged gas turbines for jet engines as a member of the unscheduled maintenance crew at the company's service center in Houston, Texas. I've learned everything here, he said.
Technical Service Manager Jimmy Kung's combination of customer service, aviation maintenance and engineering experience means he offers a unique point of view to the operators and customer service managers who rely on him for information and updates on their aircraft during service visits.
Whether her inbox is filling up or a phone call is coming in, Molly Pitts has it under control. For the Textron Aviation senior customer service manager, fostering relationships with everyone from colleagues to pilots is the best part of the day.
Once a pilot decides to earn a jet type rating, the next challenge is often to fit training time into busy work and family schedules. Former Microsoft executive and father of five Stephen Elop faced a similar challenge when he decided to step up from his Cessna® Skylane® to a jet.
Brand Storytelling: Beauty and Skincare
Treating acne and the marks it leaves behind can be a vicious cycle, one I'm too familiar with. Most times it would start out as one pimple I thought I could contain. But because the universe has a weird plan, that's not always how it works, does it?
When the goal is clear skin with a healthy glow, there's truly no shortage of pharmaceuticals and over-the-counter products to choose from. The question is, which ones do you really need? Whether you're trying to eliminate acne or reduce wrinkles, your daily and nightly skincare routine should always include a few essentials to help your skin look and feel its best.
Press Releases: Aviation
Brand Storytelling: Aviation
Learn how Textron Aviation engineers ensured the Citation Longitude jet would be in a class of its own when it came to delivering an ultra-quiet cabin environment.
When a last-minute opportunity emerged for the hotel development company, they counted on business aviation to move quickly and help them soar above the competition.
As one of the world's most relied upon business aircraft, the Citation® XLS+® jet is renowned for its one-of-a-kind operational advantage: a combination of light jet efficiency with midsize cabin enhancements and spaciousness. The jet is also recognized for its maintenance efficiency and customer support.
For many turboprop and light jet operators, an aircraft's single-pilot certification remains a top benefit that provides a certain level of travel flexibility. But when their mission profile expands, operators and owners often begin considering a larger aircraft capable of longer nonstop travel with the ability to also carry more passengers comfortably.
It provides expanded coverage A Textron Aviation factory-new aircraft's limited warranties include OEM coverage for a variety of airframe structures like the fuselage and wings. In addition, avionics, APU and engine parts have limited warranties provided by component manufacturers.
From luggage space to legroom, the Longitude offers passengers more room than any other Citation jet. We sit down with interior designer Lydia Pierce to discuss how she helps customers design a unique cabin experience.
In northwestern Alaska, clusters of small, sparsely populated villages dot an Arctic landscape with minimal road connection. Regional carriers like Bering Air help communities stay connected and within reach of essential services.
Business aviation has been a formidable business tool for Rogers Group for more than 60 years. When the time came to step up to a new aircraft, the company chose the midsize Citation Latitude®. Chief pilot Bill Torphy explains why the midsize jet proved to be the best aircraft for the mission.
Textron Aviation's new Customer Portal is a gateway to simplified maintenance management and service tracking. Learn more about the portal’s most powerful features and how they give you more access – and control – than ever before.
When it comes to finding quality craft beer in the south, North Carolina is king. In an industry where cultivating relationships is essential to success and growth, business aviation has quickly emerged as a key tool for Caffey Distribution.
Jason Burdette, Textron Aviation's Aftermarket Business Manager, discusses the benefits of getting a head start on ADS-B modifications before the January 2020 mandate goes into effect.
The bundled pricing and across-the-board coverage fractional ownership offers is a convenient option for business travelers easing into business aviation. But what happens costs increase and services remain stagnant?
When the pilots of Whelen Engineering’s flight department stepped into the Citation Latitude® for the first time, the versatile Model 680 type rating made the transition easier and quicker.
A company's travel needs often quickly grow large enough that taking full ownership of an aircraft is the more pragmatic and cost-efficient choice.