Joshua Elder

Content Designer | U.S. Cultural Ambassador | Writer of Stuff

United States

I’m an internationally recognized transmedia storyteller (aka “writer of stuff”) and proven leader who has held senior roles in the media, education, healthcare, and tech industries. Past clients/employers include Uber, DC Comics, Rotary International, Disney Interactive, Disney Publishing, Novartis, The Chicago Sun-Times, Fermi Labs, Wendy's, HealthTap, GREE International, and UNICEF.


Product User Experience

HealthTap and GREE
Annotated UX Writing Portfolio

A walkthrough of a pair of very different projects — a zombie survival mobile game and a telemedicine intake flow — that showcase a wide breadth of UX writing approaches and styles that I've applied over the years.

Marketing Copy

Website Copy

Select pages from the revamped inbound marketing website of HealthTap, a telemedicine-on-demand health tech company. Includes landing pages for both consumers and enterprise clients.

User Engagement Email Campaign

A holiday-themed user engagement email campaign for users enrolled in HealthTap, a telemedicine-on-demand service, through their employer. Generated open rates of over 30 percent.

Case Study Ebook

Case study demonstrating cost savings and value to prospective B2B clients.

Marketing Videos and Decks

Sales Deck

A client sales deck and brand document for Mision, a product management consulting firm serving B2B SaaS companies.

Comic Books