Marketing Videos and Decks
I’m an internationally recognized transmedia storyteller (aka “writer of stuff”) and proven leader who has held senior roles in the media, education, healthcare, and tech industries. Past clients/employers include DC Comics, Rotary International, Disney Interactive, Disney Publishing, Novartis, The Chicago Sun-Times, Fermi Labs, Wendy's, HealthTap, GREE International, and UNICEF.
Marketing Videos and Decks
A tongue-in-cheek video that ultimately helped the Kickstarter campaign raise $77,420 from 971 backers acquired entirely through non-paid channels.
A client sales deck and brand document for Mision, a product management consulting firm serving B2B SaaS companies.
A product capabilities video for Bupa, a key HealthTap enterprise partner.
Marketing Copy
Select pages from the revamped inbound marketing website of HealthTap, a telemedicine-on-demand health tech company. Includes landing pages for both consumers and enterprise clients.
A holiday-themed user engagement email campaign for users enrolled in HealthTap, a telemedicine-on-demand service, through their employer. Generated open rates of over 30 percent.
Case study demonstrating cost savings and value to prospective B2B clients.
Product User Experience
Walkthrough of the new user experience, tutorializing gameplay, inventory management, and in-game progression for a midcore mobile game with multiple game modes linked by an overarching narrative told with comic-styled interstitials.
An internal concept for a friendly and less formal conversational healthcare chatbot experience.
Comic Books
A sick little girl writes a letter to her favorite superhero. She never expected him to reply ... Featured in USA Today and the AV Club.
The inaugural title in an ongoing effort by UNICEF to engage young people worldwide in the Sustainable Development Goals.