Product User Experience
I’m an internationally recognized transmedia storyteller (aka “writer of stuff”) and proven leader who has held senior roles in the media, education, healthcare, and tech industries. Past clients/employers include Uber, DC Comics, Rotary International, Disney Interactive, Disney Publishing, Novartis, The Chicago Sun-Times, Fermi Labs, Wendy's, HealthTap, GREE International, and UNICEF.
Product User Experience
A walkthrough of a pair of very different projects — a zombie survival mobile game and a telemedicine intake flow — that showcase a wide breadth of UX writing approaches and styles that I've applied over the years.
Walkthrough of the new user experience, tutorializing gameplay, inventory management, and in-game progression for a midcore mobile game with multiple game modes linked by an overarching narrative told with comic-styled interstitials.
An internal concept for a friendly and less formal conversational healthcare chatbot experience.
Marketing Copy
Select pages from the revamped inbound marketing website of HealthTap, a telemedicine-on-demand health tech company. Includes landing pages for both consumers and enterprise clients.
A holiday-themed user engagement email campaign for users enrolled in HealthTap, a telemedicine-on-demand service, through their employer. Generated open rates of over 30 percent.
Case study demonstrating cost savings and value to prospective B2B clients.
Marketing Videos and Decks
A tongue-in-cheek video that ultimately helped the Kickstarter campaign raise $77,420 from 971 backers acquired entirely through non-paid channels.
A product capabilities video for Bupa, a key HealthTap enterprise partner.
A client sales deck and brand document for Mision, a product management consulting firm serving B2B SaaS companies.
Comic Books