I began my career in advertising, spending 10 years in agencies in and around the Toledo area. Along the way, I wrote copy for several different types of clients and developed a keen eye for the rules of grammar, spelling and punctuation.
At Ohio Northern University, I created original copy for a variety of different communications – everything from billboards to press releases to multi-page magazine articles. We also produced many admissions pieces: postcards and brochures for colleges and academic programs.
In addition to writing original copy, I maintained the university style guide. It was my responsibility to review every piece that left the office, giving me the ability to edit for the appropriate audience and purpose.
A tri-fold brochure detailing the features and benefits of the Konvert LMS.
Brochure distributed to prospective students explaining what it's like to live and learn at Ohio Northern.
Brochure asking prospective engineering students to re-think what they know about the field of engineering. It's not all about engines and bridges.
Postcard series urging accepted students to attend an Ohio Northern welcome event.
Brochure sent to prospective students who have expressed further interest in ONU. Includes a sort of campus map that discusses unique elements of student life.
Brochure to promote the ONU College of Pharmacy, including statistics and a short alumnus profile.
Brochure to promote the ONU College of Arts & Sciences, including statistics and a short alumnae profile.
Lucas County Board of Developmental Disabilities website
Complete website renovation, including new structure, design and copy.
The Miracle League of Northwest Ohio provides opportunities for children and adults to take part in the national pastime, regardless of their abilities.
Aimed at recruiting potential science majors, this video showcases campus lab facilities in clever ways.
This recruitment video for Ohio Northern University gave a fresh twist to conventional wisdom given to incoming college students.
Faced with the need to hire dozens of corrections officers, the Lucas County Sheriff's Office sought a recruitment video to help meet staffing needs.
Profile of ONU alumna Rose Previte, owner of Washington DC's award-winning restaurants Compass Rose and Maydan.
Article written for ONU's Alumni Journal about an ONU Law learning experience in Cambodia.
Article written for ONU's Alumni Journal that profiles several theatre arts alumni who are employed by traveling theatre groups.
Press release to announce recipients of ONU's Distinguished Alumni Awards.
Press release to announce the naming of Ohio Northern University's new engineering building.
Large-scale installation honoring Ohio Northern's most decorated student-athlete.
Total revamp of the existing ONU campus tour script, including new locations, better descriptions, and new social media elements.
This infographic was posted on the Bionix website.