Social Media Campaigns
Social Media Campaigns
For Bullying Prevention Month, the CDC Injury Center created resource posts for parents/caregivers, educators, and community members. The papercut art style, with its layered design, symbolizes the various actions and efforts needed to help. This approach aligns with the theme of "shining a light" on helpful actions, emphasizing that meaningful change comes from deliberate and thoughtful acts.
To celebrate Pride Month, this campaign aimed to empower individuals to feel safe expressing their true selves. These crafted graphics accompanied our message as we championed the right for all teens to love who they love and like who they like.
For Mental Health Awareness Month in May, we utilized the concept of spring as a time of resilience and renewal. Just as spring cleaning revitalizes our physical spaces, the opportunity exists to invigorate conversations and advocate for mental well-being.
The CDC wanted to use World Emoji Day to draw attention to its Essentials for Parenting Teens website. We developed adorable emoji-style characters as well as empathic, trustworthy copy that was also short and relatable. The posts offered quick tips for caregivers looking to engage with their teens in healthy ways.
Video Projects
Adverse childhood experiences (ACEs), suicide, violence, and overdose are connected. ACEs increase the risk of opioid misuse and suicide later in life. Individuals who misuse opioids also are at a higher risk for suicide. This video demonstrates the interconnectivity of these issues and explains why they are Injury Center priorities. Because these topics are sensitive and potentially difficult, we understood how important it was to approach them with empathy and care. To that end, we...
If only it were that easy to "unsubscribe" from alcohol. This campaign targeted those starting to drink problematically, using '80s and '90s-style infomercials to highlight the benefits of rethinking drinking for Sober October. Supported by static visuals and video, it injected humor into an NIAAA project, earning the trust of a serious scientific client to take a more creative approach.
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) wanted to create an easy-to-understand and relatable video that explains how alcohol affects the body’s internal organs. Creative Studio developed a visual metaphor in which the body is represented by a pinball machine and alcohol is represented by a pinball itself as it “bounces around” inside a drinker. The script used several pinball terms to describe how alcohol affects the brain, heart, liver, and pancreas.
Research shows that people who are socially connected with stable and supportive relationships are more likely to have better mental and physical health outcomes. This concept focuses on the value of social connectedness and simple ways to improve it. It involves the idea of going one step further to become more connected with your friends and family. For example, if you haven’t spoken to someone in a while, send them a text. If you’ve recently texted, give them a phone call. Connection...
This recruitment video for Ohio Northern University gave a fresh twist to conventional wisdom given to incoming college students.
Aimed at recruiting potential science majors, this video showcases campus lab facilities in clever ways.
Faced with the need to hire dozens of corrections officers, the Lucas County Sheriff's Office sought a recruitment video to help meet staffing needs.
Print Pieces
As a way of recognizing our collaborative partnership with the CDC Injury Center, we showed our gratitude by bringing back some popular characters from a previous social media campaign. This booklet was printed and distributed during an end-of-year event.
A tri-fold brochure detailing the features and benefits of the Konvert LMS.
Brochure distributed to prospective students explaining what it's like to live and learn at Ohio Northern.
Brochure asking prospective engineering students to re-think what they know about the field of engineering. It's not all about engines and bridges.
Postcard series urging accepted students to attend an Ohio Northern welcome event.
Brochure sent to prospective students who have expressed further interest in ONU. Includes a sort of campus map that discusses unique elements of student life.
Brochure to promote the ONU College of Pharmacy, including statistics and a short alumnus profile.
Brochure to promote the ONU College of Arts & Sciences, including statistics and a short alumnae profile.
Print Ads
Web Projects
An intelligence article discussing how AI can help meet building energy performance standards, optimize system operations, and predict potential equipment breakdowns.
Lucas County Board of Developmental Disabilities website
Complete website renovation, including new structure, design and copy.
The Miracle League of Northwest Ohio provides opportunities for children and adults to take part in the national pastime, regardless of their abilities.
Magazine Articles
Profile of ONU alumna Rose Previte, owner of Washington DC's award-winning restaurants Compass Rose and Maydan.
Article written for ONU's Alumni Journal about an ONU Law learning experience in Cambodia.
Article written for ONU's Alumni Journal that profiles several theatre arts alumni who are employed by traveling theatre groups.
Miscellaneous Projects
Large-scale installation honoring Ohio Northern's most decorated student-athlete.