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Jolin Kwok

wordsmith / creative for hire

1.
Professional editor-writer-author;
previously, the sub-editor of Cleo Malaysia, the founding editor of Coffeeticks.my, transcript editor for Arion Concepts, copywriter for In2 Marketing & Consulting, etc.
2.
Strategic thinking; conceptual + non-linear.
3.
Open to creative collaborations for growth + remuneration.
4.
Other interests:
creative & performance arts (theatre / film / photography / design), dance (swing / jazz / blues / balboa), travel, yoga

Portfolio

Above The Line (ABL)

The Star
07/01/2013
Lenovo print ad

Copywriter for Lenovo newspaper print ad (final art)

Self
09/01/2006
First-ever copy

This is probably my first-ever ad, created on a whim, circa 2006.

Below The Line (BTL)

In2 Marketing & Consulting
11/22/2013
The Five Values

Five short stories for the company's corporate event/game. Readers are to guess the five company values (creativity, meaningful difference, trust, authenticity, excellence) after reading the respective stories.

Branding / Website

Summorie.co
10/29/2018
Web branding for Summorie.co

Wrote 93.5% of the copy; including the Tagline, Front Page, About Us, Product Descriptions, Product Categories, Corporate, Stockists, FAQs, Shipping, Contact, Terms & Policy, 404 Page. Also wrote the collaboration letter template, and the first-page for the notebooks (not shown on website).

Facebook
11/01/2013
Ministry of Coffee Facebook page (2013-2016)

Co-created the Facebook page for Ministry of Coffee. I wrote the initial copy, including the About/Story section, which still stays true to the original copy.

Press Materials

Human Interest

CLEO Malaysia
06/01/2017
Innocence Lost

Authored a 4-page article on child sexual abuse, featuring P.S. The Children

For Cleo Malaysia

Cleo Malaysia
11/10/2016
CLEO Is Hiring!

Content creator of a job ad (authored under the editor's name)

Cleo Malaysia
01/01/2016
CLEO Cool Wheels 2016

That one time I rick-rolled the entire nation (in a 16-page car review which I sub-edited).

Cleo Malaysia
04/01/2016
Welcome Home

1-page review on The KL Journal. Author and photographer (most pictures; uncredited)

Cleo Malaysia
08/01/2016
Ready For Red

Sub-edited a 2-page Shiseido feature. (80% rewrite)

Levi's
08/01/2015
Levi's newsletter (Aug 2015)

Sub-edited a 4-page newsletter for Levi's. (80% rewrite, including Chinese-English translation)

Cleo Malaysia
03/01/2016
White Magic

Authored a 2-page L'Occitane feature.

Cleo Malaysia
02/01/2016
Forever Young

Authored a 2-page Laneige feature.

Cleo Malaysia
11/01/2016
Different Strokes

Gave a review on Kittie Yiyi's Fall/Winter 2016 collection, for the 4-page fashion news column.

Cleo Malaysia
10/01/2016
Lay The Rule

Sub-edited a 2-page column on street styles.

Cleo Malaysia
09/01/2016
Footloose, Cut Loose!

Sub-edited a 7-page shoe special for the fashion issue (wrote the opener).

Cleo Malaysia
06/01/2015
Role Model (Denim Special)

Sub-edited a 16-page Denim Special, featuring Sheena Liam and Guess products.

Cleo Malaysia
05/01/2015
Zoë 101

Sub-edited a 3-page cover story about Zoë Kravitz. (70% rewrite)

Cleo Malaysia
11/01/2015
The World's Her Stage

Interviewed Stephanie Van Driesen, and authored the opener for the Play section.

Cleo Malaysia
01/01/2016
Heads Up!

Sub-edited an advertorial on STI awareness for Women:Girls, featuring Amber Chia, Sazzy Falak and Carmen Soo.

Cleo Malaysia
08/01/2015
Take A Chance

Sub-edited an advertorial for Chanel.

Cleo Malaysia
10/01/2016
Japanese 101

Sub-edited an advertorial for Oishi. (85% rewrite)

Cleo Malaysia
12/01/2016
Masthead (Dec 2016)

Final appearance as Sub-editor in the Cleo masthead.

Cleo Malaysia
06/01/2015
Masthead (June 2015)

First appearance in the masthead for Cleo Malaysia. (Join date: 6 April 2015)

TV/Movie Review

Slideshow Presentations

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