John Garvey, Chief Storytelling Officer at Garvington Creative

StoryBrand Certified Marketing Guide | Writer | Illustrator | Business Storytelling Coach

United States

I help purpose-driven entrepreneurs elevate their marketing through storytelling, humor, and clear strategic messaging.

A story that establishes a shared purpose with your customers will create an enduring connection. It means you don’t have to compete on price. It improves the quality of our conversations and helps people make more informed choices.

Book a free marketing consult in a couple of clicks at

* Marketing Workshops * Content Marketing * B2B Copywriting * Business Storytelling * Strategic Messaging * Maniacal Laughter *

"No story has power, nor will it last, unless we feel in ourselves that it is true and true of us." - John Steinbeck, in East of Eden


Content Marketing & Blogging

B&B Siding and Roofing
How Much Will it Cost to Replace my Siding?

The cost to replace siding on a house can vary widely, and if you haven't done it in a while (or ever), you might find budgeting for this daunting. Fortunately, we have all the information you need to set a budget, vet siding contractors in your area, and make an informed choice when the time comes to replace the siding on your home.

B&B Siding and Roofing
How Much Will it Cost to Replace my Roof?

The greatest cost isn't a line item. As we've written before, procrastination is the greatest cost on many roofing replacements. That's because the cost of labor and materials is trending sharply upward, has been for years, and will likely continue. According to HomeAdvisor, the cost of roofing jobs has increased by 5% to 10% in 2021 alone.

How To Avoid A PTO Accrual Calculation Nightmare - BizRun

5 best practices to avoid surprises and liability related to accrued vacation time and "Use it or lose it" policies It's Thursday after work and you're trying to enjoy a well-deserved happy hour with your friends, but you've got that "Did I leave the stove on?" feeling.

Here's how an agile performance management system nurtures your most valuable asset (your...

Flexible performance management tools empower employees, improve retention, and make HR managers more proactive across the board. Performance management is one of your most valuable and highest callings as an HR manager ... when you're empowered to do it well. Executives increasingly recognize that performance management needs to be more employee-centric, agile, frequent, and balanced.

How To Convince Your Boss They Need A Streamlined HR Management System - BizRun

You know it will make your life better. You know it's user-friendly and cost-effective for business. If only you could convince your boss... It's a Friday and you've got a half-dozen PTO requests on your plate. You're scanning and filing them manually, looking up each employee's accrued paid time off individually, referencing your company's org ...

B&B Siding and Roofing
Benefits of Using a GAF Certified Roofing Contractor

Jackie, a first-time homeowner, had a pleasant 3-bedroom house in Staten Island. When she needed her roof replaced, she got three bids from different Staten Island roofing contractors. Each had good ratings on Google and Facebook. A young, energetic contractor quoted her at a lower price than his competitors and won the bid.

B&B Siding and Roofing blog
Impact of siding on curb appeal and resale value

Whether you're planning to stay put for a while or place your home on the market, household repairs and upgrades present trade-offs. From the standpoint of curb appeal and property value, how should you prioritize a siding replacement? For instance, could installing a new deck make more sense?

B&B Siding and Roofing Contractor Serving Staten Island, Brooklyn, and NJ
A Siding Project is a Chance for an Insulation Upgrade

Have you ever had to deal with a sweltering upstairs bedroom that you couldn't cool? Or a bathroom that was cold year-round? And, your utility bills are sky-high? One of the best ways to improve the comfort of your home is by installing exterior thermal insulation beneath your siding.

Retail Control Systems
Retailers: Don't get blindsided by the Windows 7 apocalypse - RCS

By John Garvey It's finally happening: Microsoft is ending all Windows 7 support on January 14, 2020. That means no more bug fixes, and no more preventative upgrades to fend off malware. So what's the effect on your retail business?