Joanne Helperin

Copywriter, Editor, Content Creator and Marketer

United States

Contact: [email protected]

I write advertising copy, marketing collateral, long-form features, news, blogs, video and radio scripts, social media content, public relations materials, and more. An instinctive storyteller and a UCLA MBA, I'm an insatiably curious and tenacious researcher. Subject matter expertise includes education, technology, business, health/medical, lifestyle, and automotive. I enjoy collaborating with a team and exceeding client expectations.

LinkedIn Icon
Portfolio

Marketing and Advertising

Mathnasium Learning Centers, LLC
08/01/2020
Back-to-School Campaign

I teamed with the designer to conceive this campaign and then wrote all the copy. This campaign was rolled out to 1,000+ U.S. franchise locations.

Mathnasium Learning Centers
Brand Style Guide

Wrote a style guide to be used by the corporate headquarters and more than 1,000 locations. Worked with senior management to craft company mission and values.

Roots Realty, Chicago
Sales Package (Print and Digital)

I helped determine how Root Realty could best demonstrate its value-add to potential clients in several investment categories. I worked with another writer and graphic artist local to the Chicago firm to craft easily understandable sales sheets.

Novica.com (Global art and crafts)
Corporate Overview Package

Includes corporate overview, executive biographies, and stories of featured artisans.

Health and Medical Articles for YellowPages.com

YP.com
Drug Abuse: Symptoms To Look For In A Loved One

In November 2016, the U.S. Surgeon General sounded the alarm about our country's frightening substance abuse problem, which runs across every strata of society: One out of every seven Americans will face a substance addiction. Heroin and opiates alone kill an American every 19 minutes. Not every drug user suffers from addiction.

YP.com
Top 10 Questions To Ask An Orthodontist

Orthodonture is a little like a relationship: Easy enough to get into, but much harder to back out of. Before you invest time and hard-earned cash in this long-term medical affair, ask all the important questions of your potential orthodontist, so there are no unpleasant surprises down the road.

YP.com
Urgent Care: What To Know, When To Go

We needed an ear, nose and throat specialist, but the wait at our HMO was two weeks. What now? An emergency room seemed like overkill. Should I take him to urgent care instead? Here's what I learned. - The Real Yellowpages

Technology Marketing Articles — Business 2.0 — Contributing Editor

Business 2.0
All for the Cause

Cause marketing is helping dotcoms profit through philanthropy

Business 2.0
Sugar Daddy

Electricfood.com wants a slice of the online specialty foods market, and thanks to the brand-muscle of parent Hy-Vee, it might just get it.

Automotive Articles

Edmunds.com
Confessions of a Car Thief

A bit of investigative reporting. I located and interviewed a reformed professional car thief, who shared tricks of the trade and how to best project a vehicle. This article was cited far and wide by other publications.

Selected Quotes as Subject Matter Expert

MSNBC.com
What Do Women Want? A Hot Sports Car Will Do.

“Generally, men and women have similar priorities when it comes to buying a car, but they put them in a different order,” said Helperin. Women place safety and practicality high on their list of priorities, while men place more emphasis on horsepower and engine size. And women are more concerned than men with whether a car has enough room for passengers and cargo, Helperin added.