Marketing and Advertising
Contact: [email protected]
I write and edit advertising copy, marketing collateral, long-form features, news, blogs, video and radio scripts, social media content, public relations materials, and more. An instinctive storyteller and a UCLA MBA, I'm insatiably curious, a tenacious researcher, driven to perform. With subject matter expertise in education, technology, business, health/medical, lifestyle, and automotive. I enjoy collaborating with a team and exceeding my clients' expectations.
Marketing and Advertising
I wrote the scripts and worked with my creative director and vendors to produce direct-to-consumer videos to highlight our brand's distinctive advantages. This is the longest, but I wrote a 30-second script for TV and a 60-second for social media.
I teamed with the designer to conceive this campaign and then wrote all the copy. This campaign was rolled out to 1,000+ U.S. franchise locations.
When COVID hit, we had to quickly pivot to remote math instruction for our customers. This video was their introduction. I regularly write scripts for Mathnasium, anywhere from 15-seconds to two minutes.
Wrote a style guide to be used by the corporate headquarters and more than 1,000 locations. Worked with senior management to craft company mission and values.
I helped determine how Root Realty could best demonstrate its value-add to potential clients in several investment categories. I worked with another writer and graphic artist local to the Chicago firm to craft easily understandable sales sheets.
Includes corporate overview, executive biographies, and stories of featured artisans.
Health and Medical Articles for YellowPages.com
In November 2016, the U.S. Surgeon General sounded the alarm about our country's frightening substance abuse problem, which runs across every strata of society: One out of every seven Americans will face a substance addiction. Heroin and opiates alone kill an American every 19 minutes. Not every drug user suffers from addiction.
Orthodonture is a little like a relationship: Easy enough to get into, but much harder to back out of. Before you invest time and hard-earned cash in this long-term medical affair, ask all the important questions of your potential orthodontist, so there are no unpleasant surprises down the road.
We needed an ear, nose and throat specialist, but the wait at our HMO was two weeks. What now? An emergency room seemed like overkill. Should I take him to urgent care instead? Here's what I learned. - The Real Yellowpages
Technology Marketing Articles — Business 2.0 — Contributing Editor
The Knot leaves no marketing tactic untried to maintain a top spot among wedding sites.
Cause marketing is helping dotcoms profit through philanthropy
Electricfood.com wants a slice of the online specialty foods market, and thanks to the brand-muscle of parent Hy-Vee, it might just get it.
Say you're the world's largest automaker - selling 9 million cars and trucks in 2004, with iconic brands like Buick, Cadillac, Chevrolet and GMC, among others. Now let's say you wake up one day and find that women are buying 35 percent of your vehicles, influence around 80 percent of all purchases and make up 65 percent of service customers.
Think you're stuck with that lemon? Armed with a little knowledge, you can fight for your rights.
You've got a Bluetooth cell phone. So why are you still holding it up to your ear when you drive? Perhaps you've never "paired" it to your car because you didn't know how to make the wireless connection, or you thought...
Selected Quotes as Subject Matter Expert
“We focus on the things we think are most important to women,” Ms. Helperin said, like safety, reliability and comfort.
"For the person getting out of the lease, it's the best thing since sliced bread," said Joanne Helperin, who follows the trend for auto website Edmunds.com. "Until now they were just stuck."
“Generally, men and women have similar priorities when it comes to buying a car, but they put them in a different order,” said Helperin. Women place safety and practicality high on their list of priorities, while men place more emphasis on horsepower and engine size. And women are more concerned than men with whether a car has enough room for passengers and cargo, Helperin added.
We Angelenos are known for searching for what's new, trendy, or unique in this melting pot city. Sure, we're busy, but life's too short not to test out new places and activities. Below are some outstanding new businesses to try. You can thank me later! Image of the Shade Hotel Redondo Beach.
Everyone warned me that bar mitzvah planning was incredibly stressful - the time, the energy, the cost. I wanted to pass on the whole party thing when it came time for my son J.J.'s bar mitzvah. Just a simple kiddush after the service -- and then skip town.