Canada
I specialize in crafting compelling brand stories, communications, and content strategies that drive engagement, raise awareness, and deliver results. As a former journalist with expertise in a range of industries, I’m a trusted media advisor. I'm also a confident public speaker, a polished session moderator and panelist, and an experienced TV and radio show presenter. In my spare time, I’m an award-nominated novelist with three books published and translated into multiple languages.
As Head of Content and PR for HouseSigma, a leading Canadian real estate platform, I wrote and edited the content on the blog pages and sent it to news publications for earned media mentions.
I created and led iQmetrix's external communications and PR strategy, including all press releases (collated on this page) and media outreach.
I led all content and communications strategy at iQmetrix, including researching, writing or editing, and promoting whitepapers, reports, case studies, and more.
I wrote and edited iQmetrix's blog, covering product updates and wireless retail industry trends on supply chain, inventory management, and customer and employee experience.
This YouTube results pages shows a few of hundreds of TV guest appearances over my career, which have generally focused on real estate issue commentary or business news presenting. I was also host of a weekly radio talk show on real estate for two years.
My author page on Vancouver Courier with links to my 100 most recent bylined posts, including news, advice and thought-leadership columns on real estate issues.
I wrote this piece on behalf of a bank aiming to reach new customers. I worked in collaboration with stakeholders on a two-part series on how the client's services can help real estate investors.
A sample of my content marketing blog for REW.ca, this post was written by me on the results of a homebuyer survey that I conducted. During my 2014-1018 tenure, REW.ca's blog positioned the brand as a trusted thought-leader in real estate issues.
As editor of Healthcare, a trade magazine for buyers of medical technology, I wrote news and event pages, and worked with medical technology companies and PR agencies on creating earned-media articles.