John Kriescher

Marketing and Fundraising Strategist

United States of America

Every organization has a story - telling it is the hard part. That's where I come in.

I'm a storyteller with a wide range of experience, from writing web copy and curating online content for the world's leading accommodation site to conceptualizing and implementing marketing and fundraising campaigns for university programs and medical institutions. I know how to engage audiences by creating memorable content that integrates business values, technical concepts and fresh ideas.

Portfolio

Web copy and content marketing

Booking.com
10/31/2014
Houston Travel Guide

Booking.com customers unlock an Insider Guide when they book an accommodation in an applicable city. I wrote the copy for this guide and optimized it for all digital platforms.

Kasabov Tax Advisors
Kasabov Tax Advisors - Website

I designed this website using WordPress in collaboration with the owner. I wrote all copy using SEO best practices and sourced all photos.

Booking.com
The Lancaster Hotel, Houston

Example of a Booking.com property page I edited to ensure adherence to brand standards. Additionally, I curated the photo library.

HTC Blinkfeed and Sony Socialife
03/01/2015
Chicago’s best skyscraper observatory...

Travel article written for mobile newsfeed apps. This article positions Booking.com as the travel authority and funnels customers to the main site.

HTC Blinkfeed and Sony Socialife
03/01/2015
Beer lovers behold! How one Houstonian...

Travel article written for mobile newsfeed apps. This article positions Booking.com as the travel authority and funnels customers to the main site.

Fundraising and marketing campaigns

The Distinguished Diplomat Program
11/17/2014
External Case Statement

External case statement targeted at major donors for the Distinguished Diplomat Program's $500,000 fundraising campaign.

Distinguished Diplomat Program
11/17/2014
Save the Date

Initial advertisement for the Distinguished Diplomat Program's biennial lecture and dinner. Targets donors and contacts of the Center for International Studies.

Distinguished Diplomat Program
11/17/2014
Four-fold Brochure

Primary fundraising brochure for the Distinguished Diplomat Program's $500,000 fundraising campaign. Provides overview of program and and establishes a case for need.

Newsletters and articles