www.aureusuniversity.com
Aureus University School of Medicine
From rebranding to recruitment and retention, this is a small sampling of work performed for this Caribbean Medical School
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Jim Colaianni Jr.
Senior Marketing and Copywriting Professional [samples below]
United States
Experienced marketer and creative writer with broad experience working in higher ed, banking, government, legal, healthcare, language learning, online gaming, and publishing industries, among others. Excels at translating performance goals into desired outcomes. Dutifully deadline-sensitive, seeking new opportunities to deliver creative services in a collaborative and congenial manner.
Proficiencies
• Brand identity, website copy creation, and rewrites
• Compact and long-form email blasts
• Landing pages
• Presentations and speeches
• Scripts for video and animation
• Copy editing for SEO
• Paid search ad creation and analysis
• Corporate communiques
• Inspirational essays
• Subject matter research
• Extensive direct mail, print design, and production experience
• Conversant in graphic design, web development, SEO, and analytics
Representative clients and projects
• Higher-ed (medical school) branding, marketing, recruitment, admissions, and
retention
• Federal Credit Union (ads, web, scripts)
• Municipal advertising (web, branding, emails)
• Legal (web, bios, explainers, new client appeals)
• Healthcare (web, branding, emails)
• Language learning (long-form email series)
• Online (casino) gaming news and reviews (complete website rebuild)
Tools and platforms
Beyond the basics (Microsoft Office, etc.) -- advanced admin for WordPress, Woocommerce Subscriptions, FreshWorks (CRM), Constant Contact, MailChimp, Google Ads/ Analytics, and various project management and collaboration tools. Working knowledge of most Adobe Creative Suite apps. Proficient in the use of Adobe Premiere Rush for video editing and Audacity for vocal recording and editing.
Objective
As a well-rounded marketer with diverse experience, I seek a contract, full or part-time role where I can apply my unique skill set. With a solid foundation working with various clients, creatives, developers, analysts, and vendors, I look forward to accepting a challenging new collaborative opportunity. Compensation requirements will be provided on request.
See samples below...