Jim Colaianni Jr.

Senior Marketing and Copywriting Professional [samples below]

United States

Experienced marketer and creative writer with broad experience working in higher ed, banking, government, legal, healthcare, language learning, online gaming, and publishing industries, among others. Excels at translating performance goals into desired outcomes. Dutifully deadline-sensitive, seeking new opportunities to deliver creative services in a collaborative and congenial manner.


• Brand identity, website copy creation, and rewrites
• Compact and long-form email blasts
• Landing pages
• Presentations and speeches
• Scripts for video and animation
• Copy editing for SEO
• Paid search ad creation and analysis
• Corporate communiques
• Inspirational essays
• Subject matter research
• Extensive direct mail, print design, and production experience
• Conversant in graphic design, web development, SEO, and analytics

Representative clients and projects

• Higher-ed (medical school) branding, marketing, recruitment, admissions, and
• Federal Credit Union (ads, web, scripts)
• Municipal advertising (web, branding, emails)
• Legal (web, bios, explainers, new client appeals)
• Healthcare (web, branding, emails)
• Language learning (long-form email series)
• Online (casino) gaming news and reviews (complete website rebuild)

Tools and platforms

Beyond the basics (Microsoft Office, etc.) -- advanced admin for WordPress, Woocommerce Subscriptions, FreshWorks (CRM), Constant Contact, MailChimp, Google Ads/ Analytics, and various project management and collaboration tools. Working knowledge of most Adobe Creative Suite apps. Proficient in the use of Adobe Premiere Rush for video editing and Audacity for vocal recording and editing.


As a well-rounded marketer with diverse experience, I seek a contract, full or part-time role where I can apply my unique skill set. With a solid foundation working with various clients, creatives, developers, analysts, and vendors, I look forward to accepting a challenging new collaborative opportunity. Compensation requirements will be provided on request.

See samples below...

Aureus University School of Medicine

From rebranding to recruitment and retention, this is a small sampling of work performed for this Caribbean Medical School

Medical School Application Interview Video

Introduction for student applicants to prepare "personal interview video." I scripted and delivered the introduction. In addition, I wrote, organized, and edited all sections of the "application for enrollment" platform. I was the lead on the project, working with the developer, Embark, to implement the system on the University's website.

Ventnor City Ads

Beach Resort Community Banner Advertising Program