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Jess Farley

Freelance Content and Copywriter

Location icon New Zealand

Freelance Content and Copywriter based out of New Zealand. I write for Award Wallet, the worlds largest loyalty/rewards points tracking company, and freelance to several marketing agencies in Australia and the U.S. for content and SEO work.

Award Wallet Blog
Alaska Airlines Pays Top Dollar For Virgin America In $2.6 Billion Takeover

Alaska Airlines has struck a deal to acquire Virgin America for $2.6 billion with the purchase price raising a few eyebrows in the airline and rewards communities. A 90% premium on Virgin America’s market valuation before takeover speculation began two weeks ago; it appears at face value Alaska is paying too much.

Award wallet
Accor's Purchase Of Onefinestay Set To Unlock New Rewards Market?

Coming off the heels of the biggest hotel merger in the industry’s history, Accor’s US$170 million purchase of Onefinestay is just a drop in the ocean of hotel acquisitions and shouldn’t make big waves. However, in an interview with Bloomberg News on Tuesday, Onefinestay CEO Greg Marsh made an interesting comment that caught my attention.

Award Wallet Blog
Marriott Wins As Anbang Backs Out Of Starwood Deal

Marriott looks set to become the largest hospitality company in the world after Anbang announced it’s walking away from its planned takeover of Starwood Hotels & Resorts. In a statement to CNBC on Thursday, the Chinese insurance giant cited ‘market considerations’ for pulling out of the deal, but didn’t elaborate with any details.