Jerusha Sequeira

Public Relations Professional | Business Journalist | Editor | Writer

United Arab Emirates

About Me:

I am a public relations professional, currently working as Account Manager at the Finance Practice of ASDA'A BCW, a leading PR consultancy based in Dubai, UAE. I work on a day to day basis with leading blue chip financial services clients, helping tackle all their communication and PR needs. I have five years of print and digital experience in business journalism in the UAE.

Prior to my current role, I worked as an English editor at Argaam, a financial news portal focusing on Saudi Arabia. I covered and wrote news, features and analysis on several key business sectors, including stock markets, oil and gas, banking & finance, construction, real estate, automotive, and more.

I have also worked for other major media outlets in the UAE, including Gulf News and CPI Media Group. I hold an MA in International Relations from the Queen Mary University of London, and a BA in Mass Communication/Journalism from the American University of Sharjah.

I bring to the table:

- Excellent English proficient and top-notch writing skills, with experience drafting a wide variety of content, including news articles, interviews, press releases, editorial columns, speeches, essays and more
- A strong understanding of the geopolitical and business landscape in the Middle East
- An ability to hit tight deadlines with ease
- Experience interviewing top industry executives
- Social media monitoring for breaking news and updates

To top it all, I am highly motivated, open to feedback, and always hungry for a new challenge. Should you wish to learn more, write to [email protected]


Articles for Argaam

Articles for CPI

Driver training: Why giving it the green light can pay off | Middle East Construction News

Training can help reduce operating costs and boost safety Sitting in a spacious office overlooking the Dubai Airport Free Zone, Stefan Schnitzler quite succinctly summarises the importance of a truck driver's role: "The brain of a truck-trailer combination is the driver," says Schnitzler, importer/dealer support manager, MAN Truck & Bus Middle East.

Qatar commercial vehicle dealers report mixed outlook for 2016 | Middle East Construction News

Infrastructure projects seen driving demand, but tough year expected Qatari commercial vehicle dealers have a mixed outlook for the year ahead, with infrastructure projects around the FIFA World Cup 2022 expected to drive demand, despite the low oil prices. Heavy vehicle suppliers largely reported strong growth last year in truck sales, with steady demand from the construction and infrastructure segments.

Call of duty: Managing fleets in conflict zones | Middle East Construction News

Automotive Management Services exec Andrew Robertson discusses how the Dubai-based company supports UN and military fleets in Africa and the Middle East "I've been around trucks since I was four years old," says Andrew Robertson, the affable CEO of Dubai-headquartered Automotive Management Services (AMS), when asked how his career in fleet management came about.

Driving demand for telematics in the Middle East | Middle East Construction News

Fleet management systems can help meet niche requirements Whether it's cutting down on fuel costs or keeping tabs on driver behaviour, the benefits of telematics have been well documented. The region seems to be gradually waking up to the advantages of fleet management solutions, which far outweigh the initial cost.

UAE truck bodybuilders eye African markets | Middle East Construction News

Gorica and Mammut keen on expansion in East Africa Truck bodybuilders in the UAE are keen on stepping up their presence in African markets as they look to venture outside the GCC. Dubai-based Gorica Industries, one of the biggest names in the segment, is already active in Africa, says managing director Ivan Fornazaric.

Telematics 'to shake up' auto insurance industry - Fitch | Middle East Construction News

Telematics policies can allow insurers to more accurately assess risk The motor insurance industry faces a "significant shake-up" from the growing usage of telematics or vehicle-monitoring systems, according to Fitch Ratings. Telematics systems are expected to have a big impact on the insurance industry for at least the next five years, particularly in the UK, where take-up could grow rapidly, the ratings agency said in a statement.

Daimler Trucks signs agreement to re-enter Iran | Middle East Construction News

Truck-maker intends to open representative office in the first quarter Daimler Trucks is setting the course for a return to the Iranian market, having signed letters of intent with its local cooperation partners. The truck maker said it plans to "quickly resume" its business in the market, after the agreements with Iran Khodro Diesel (IKD) and the Mammut Group.

Truck&Fleet ME
The Protective Edge

A site visit to Saxon Armor in Dubai, to learn more about armored vehicles