Marketron NXT
MESSAGING FRAMEWORK: Marketron NXT
As a PMM for Marketron NXT software, I developed a new positioning and messaging framework for use on web pages, sales decks, paid ads, and campaigns.
Jenny Slade
Marketing Nerd
United States
United States
As a PMM for Marketron NXT software, I developed a new positioning and messaging framework for use on web pages, sales decks, paid ads, and campaigns.
Co-hosted this webinar for radio industry customers and prospects on selling advertising in restricted categories. Worked with our content marketing manager and SMEs to develop slides, scripts, and seed questions.
Worked with a finance SME to ghostwrite this blog on the impact of FTX's collapse, giving guidance to crypto startups on avoiding a similar fate.
Helped a blockchain project develop content for its website and marketing materials, using industry language to convey credibility in a clear and compelling way.
Researched and wrote this post to respond to customer concerns about inflation and drive more SQLs with middle-funnel conversion content.
Despite serving primarily B2C ecommerce customers, Emotive wasn't actively posting on social media. I created an editorial calendar and content for our social channels that yielded a 4X growth in followers.
Led content development for Scaled Agile's redesigned website to create SEO-optimized high-conversion content that better reflects the company's brand and goals. I authored the five top-ranking pages and helped increase organic traffic by 18%.
This is an example of long-form original content I researched and wrote for an audience of enterprise B2B technology executives.
Over the course of two years I worked with SMEs at this boutique security consulting firm to ghostwrite monthly blog posts on identity and access management topics.
Interviewed SMEs to develop these customer case studies, highlighting customers' results and how the solutions we provided improved their security environments.
This blog was part of a successful marketing campaign for Boomtown's industry accelerator program, which yielded a multi-million-dollar partnership with Comcast NBC Universal.
Propeller is a fast-growing firm providing outsourced financial management for startups. I revamped its webpage copy to better appeal to future clients and hires alike.
Researched and wrote this SEO-optimized article describing user story mapping, a top search keyword set for Aha! Its product management guide, a free online knowledge base for product managers, consistently brings in top-of-funnel traffic.
Worked with a third-party research firm to develop this competitive intelligence product analysis and buyer's guide for CA Technologies, showing enterprise B2B buyers in the decision phase how our solutions compare.
Researched and wrote this guide for a campaign targeting traditional project managers who are considering a switch to agile but have little agile experience.
Conceived of and worked with a designer to produce this data sheet, which quickly became the organization's most downloaded resource and a go-to source of research-backed statistics for media outlets.