Jenny Platt

Great copy gets attention. Great brand storytelling gives people a reason to care.

I’m an experienced copywriter and brand marketing leader who enjoys bringing words, strategy and creative thinking together to build brands and campaigns that have a reason for being. Whether I’m shaping a brand story, developing an integrated campaign, writing across channels or figuring out how to make a complicated idea feel simple, I like getting into the why behind the work—not just the what.

I’ve worked across industries, audiences and channels, which has made me adaptable, collaborative and comfortable jumping from the big picture to the tiniest detail. I love the strategy behind the work just as much as the words themselves, and I bring that perspective to everything I create.