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Jennifer McGeever

Fashion journalist, digital content creator & editor with writing, styling and social media expertise

Location icon United Kingdom

I recently relocated to London, after gaining international experience within the APAC market in Singapore. Whilst based in Southeast Asia I worked for the most read women's publication in Singapore, Her World ( Focussed on the fashion industry I covered local designers, the growing business of fashion in the region and built strong relationships with PRs, buyers, advertisers and international brands.

I work in a freelance capacity with clients in Southeast Asia, Milan and London including TANK,, Dorchester Collection, ShopVenture and more. I have extensive experience covering luxury travel, lifestyle, fashion and beauty. Please feel free to contact me on [email protected] to say hi or discuss any creative, collaborative ideas.

The Power of the Wish List

In the days of old, one would tear out magazine clippings of lust-worthy items from Vogue. These days, Pinterest and Instagram's ability to 'save' visuals is the modern-day equivalent. This pinning model, when paired with e-commerce, is a powerful tool to get your customers to follow-through on their purchase. Enter:...

How to wear and shop the nude tonal look for different Asian skin tones

Welcome to the new nude. It's a shame this has only become a hot topic in fashion over the last few years (Louboutin launched their Nudes range back in 2013, the first luxury brand to do so), when we've obviously all been hot shades of something since time began.

Published Work

Sassy Singapore
The Up-and-Comers of Singapore Fashion Week 2015

Style and sass go hand in hand, so naturally, Sassy was uber-excited to attend the inaugural, and revamped Singapore Fashion Week, which came to a triumphant close at Victoria Beckham's sleek show on Sunday night. Supporting both home-grown and international talent, here is our round-up of our favourite blossoming and soon-to-be huge designers that were showcased on the Ngee Ann City catwalk.

NARS Lip Syncs

To celebrate its 20 th anniversary, NARS has launched a new range of lipsticks in honour of its 90s New York origins when make-up artist Fran├žois Nars created the 12 lip colours that rocketed the brand to cult status, loved by make-up artists and women all over the world.

Under Wraps: A Secret Paris Shopping Guide - The Hedonist

Paris is always in vogue. The fashion capital of the world is the citywide maison to the birth of haute couture. But while many a style seeker can navigate the designer digs of Avenue Montaigne, or find their way to the nearest Maje and Sandro, the real magic is discovered ...

Sassy Singapore
Meet Me in The Powder Room? Singapore's Latest Themed Cocktail Bar

"Are you ready to time travel?" This is the question posed upon all those who step through the Art Deco doors of The Powder Room . Set in the beating heart of the CBD, this mezzanine cocktail lounge is known for being Singapore's first thematic cocktail bar and pays great homage to the building's heritage, originally constructed in the 1930s and now set above The Black Swan restaurant.


7 of Singapore's most successful women tell us the one piece of advice they wish they had known...

An industry leader within Facebook (a company that currently owns not only its eponymous social media network, but also WhatsApp and Instagram); the co-founder of Singapore-grown ecommerce success story Love, Bonito and the founder of Singapore's very own fashion week (as well as 11 other businesses) - were just three of the amazing women who sat down on the couch with our host Angelique Teo on Saturday, March 19, 2016.

Luxury Client Work

Future Play - Shop Designer Brands Online

In collaboration with TANK and Because Magazine, we open up the doors to an immersive experience of discovery. Arm yourself with an all-access pass to exclusive digital videos that can be unlocked by downloading the Fashion Scan App. Explore over 20 scan points across all our stores and watch as interactive displays come to life.

Marketing & Styling Work

In collaboration with Caroline Issa
Baraboux: The Caroline Bag

In an electric palette and hand-made in exotic skins this is a chic toolkit that will take you from boardroom to dining room without breaking stride. For those of us who live a different journey every day, the Caroline is a friend indeed.

Print Publications

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