Jennifer Casseday

Writer/Content Marketer

With more than 20 years of professional writing experience, Jennifer Casseday began a career by helping her undergrad professors at TCU complete their book projects. Before her work as a senior copywriter for a local advertising agency, Jennifer established the role of executive editor at Fort Worth, Texas magazine, where she worked for eight years. Her portfolio includes countless features about significant local issues such as food waste, utilization of drones, the homeless population, synthetic drug use in schools, abuse of power and city development projects. She has also contributed to several marketing/branding campaigns and directed more than 100 large-scale photo shoots. Her need to conduct countless interviews with the major players in Fort Worth has led to a beneficial and extensive network. Currently Jennifer handles the marketing and digital content for the College of Science & Engineering at Texas Christian University while she works on her graduate degree.

Portfolio

Print and Digital Editorial Samples

Tcu
Meat-Eaters of the Plant World

Carnivorous plants have a wild array of adaptations that help them flourish in nutrient-poor environments, which include strategies to lure prey to their traps. John Horner, TCU biology professor, is an evolutionary ecologist with research interests in plant-insect interactions. Here he answers some in-depth questions about these fascinating plants.

CultureMap Fort Worth
07/04/2025
Best Fort Worth-area markets and orchards for fresh summer peaches

Nothing embodies the spirit of a Texas summer quite like a sun-ripened peach at its peak. Ideal growing conditions - mild winter temperatures paired with timely spring rains - have yielded an early, abundant harvest, with orchards across Parker County and the Hill Country showcasing some of their finest fruit in years.

Tcu
The Potential Impact of ChatGPT

ChatGPT is artificial intelligence that writes for you, which can include letters, song lyrics, research papers, recipes, poems, essays, outlines, even software code. Despite its clunky name (Generative Pre-trained Transformer), within five days of its launch, more than a million people were using it.

DFWChild
08/12/2024
Alternative Uses for Breast Milk

Have extra breast milk? A lactation consultant and nurse midwife shares alternative uses for skincare, natural medicine and even jewelry.

DFWChild
03/04/2025
10 Common Early Childhood Illnesses & Their Treatments

You can almost guarantee your kids will catch these common early childhood illnesses, but here's how to lessen the likelihood with prevention tips and treatments, according to two DFW-area pediatric specialists.

Tcu
What the Drought Means for the Local Cattle Industry

The prolonged drought conditions in Texas are forcing many ranchers to evaluate their herds. Jeff Geider, director of the Institute of Ranch Management at TCU, has been focusing on the problem since long before the recent drought. He explains why water management is one of the biggest issues facing agriculture and what it means for Texas consumers.

Issuu
BELENTY'S LOVE - Issuu

steak, establishing a customer base at a vegan Mexican food restaurant was a bit of a challenge, but not one that owner Bélen Hernández wasn't up to. Coming to Texas from Tamaulipas, Mexico, in 2000, Bélen once ran popular taquerias such as Tacote in Glen Rose and Montes in Hillsboro.

DFWChild
09/16/2025
Your Quick Guide to 529 Plans

Here's what Texas parents need to know about saving for college through 529 plans and how to start today without feeling overwhelmed.

FWTX.com
08/09/2017
Maren Morris Talks Grammys, Fort Worth and Style

Become a fan of this writer Get updates from Jennifer Casseday-Blair | photo by Robby Klein | Receiving a guitar as a gift from her father at the age of 12, Morris took to music instantly. Her prowess for writing began with poems and stories in school and eventually led her to working as a songwriter for artists like Tim McGraw and Kelly Clarkson.

Tcu
Using Parks as Classrooms

Biology graduate student, Kimberlee Whitmore, biology alumna, Maddy Hannappel, and Matt Chumchal, biology professor and director of the Pre-Health Professions Institute, worked with a team of high school students and their teacher, Andrew Brinker, from the Texas Academy of Biomedical Sciences. They collected dragonflies for the Dragonfly Mercury Project at the Fort Worth Nature Center and Refuge.

FWTX.com
08/09/2017
7 Immigrants Share Their Success Stories

photography by Alex Lepe | Leaving everything behind and immigrating to another country can be likened to an act of entrepreneurship. Both require the same kind of courage and tenacity to walk away or escape what you have known to take a risk and begin again.

DFWChild
08/20/2024
Healthy & Easy Food Swaps for Kids

We spoke with a DFW-area nutritionist about how parents can make healthy and easy food swaps for kids that they'll actually eat.

Tcu
Every Patient Has a Story

Narrative Medicine is an approach to health care that prioritizes the stories of patients, seeking to foster narrative competence among practitioners. Mathew Crawford, instructor in TCU's Pre-Health Professions Institute, explains why this skill is central to holistic patient care in most medical contexts.

Tcu
Do Economic Downturns Make Us Buy More Makeup?

Sarah Hill, psychology professor, explains that while most industries are affected by economic downturns, the cosmetic industry is not one of them. This phenomenon has been named the "lipstick effect." Hill discusses why people spend more money on a class of non-essential goods when they have less disposable income.

FWTX.com
08/09/2017
Feelin' Lucky

photography by Alex Lepe | On a sleepy section of West Exchange Street, Horseshoe Hill Café is like stepping back in time. From the outside, this Western café looks as if it would be a spot for cowboys to get a hot bath, drink whiskey and play some poker.

DFWChild
05/06/2025
What is Slow Processing Speed?

Here we examine early signs of slow processing speed, how it's diagnosed, its impact on development, and other tools to support your child.

Fort Worth Magazine
10/01/2013
Rough Waters

Undercover FWPD Takes Down the Texas Crips

Tcu
TCU's Bat Monitoring Program Celebrates 10 Years

It's been 10 years since Victoria Bennett, associate professor in the Environmental Sciences department, launched TCU's Bat Monitoring Program. After a decade of raising public awareness for bats and managing one of the first long-term studies to monitor bat populations in Texas, Bennett explains why there is no reason to fear bats and helps us understand the ecological services they provide.

FWTX.com
08/09/2017
Here's What You Should Order at HG Sply Co.

photography by Alex Lepe | Possessing serious "wow" factor, HG Sply Co. successfully radiates warmth with its industrial revolution meets L.A. see-and-be-seen ambiance. An impressive half tunnel covered in floor-to-ceiling red and white subway tile arches high above the bar.

FWInc.com
08/09/2017
Made to Measure

Why keep buying off the rack? More high-level executives are making bold style statements with custom-made clothing. Drew Jones of D. Jones Clothiers is delivering the perfect fit to men in North Texas. Clothing says a lot about a man. A finely tailored wardrobe embodies intellect and a sense of taste.

FWTX.com
08/09/2017
Life on the River: The New Trend in Fort Worth

Much like the panther of the city's namesake, the lazy yet majestic Trinity River languidly rounds each bend, slinking and mauling its way through every decade. It does so with the same purpose and unwavering resolve as the citizens inhabiting the city it feeds, at times crashing through barriers violently, justifying itself to no one.

FWTX.com
08/09/2017
Robotic Revolution

Become a fan of this writer Get updates from Jennifer Casseday-Blair The Zeno robot can initiate certain behaviors such as: look at me, follow me, imitate my facial gestures, imitate my head-eye motion, hand extension and grasping, hand waving, verbal dialogue, emotion recognition and head, face and hand coordination.

Fort Worth Magazine
12/01/2016
Up in the Air

Benefits and Dangers of Use of Drones

Realtexasflavor
Memories in Mesquite

By Jennifer Casseday-Blair After dropping my 14-year-old daughter, Gracie, off at school on a rainy morning in late May, I drove home on the soggy roadways dreaming of the fun in the sun I'd have with my family once school was out.

FWTX.com
08/09/2017
Horned Allies

It's a tranquil night on the South African savannah. The full moon silhouettes the gnarled baobab trees, and a symphony of nocturnal insects begins as the grazing rhino plucks and chews another leaf from a bush. For the slow-roaming giant, nights are long with no certainty of survival until morning due to the ever-lurking danger of its evil predator.

Parker Law Firm
Distracted Driving: It Can Wait!

We are all guilty of it. Whether it's inhaling a sandwich between destinations, applying a touch-up to your lipstick, trying to keep the peace between the bickering kiddos in the backseat or answering a quick work text at 60 miles per hour.

FWTX.com
08/09/2017
Generation RX

by Jennifer Casseday-Blair If you can get through your day without some kind of "little helper," you are among the fortunate few. It's becoming increasingly commonplace to pop a little Provigil as a pick-me-up in the morning, an Adderall to get you through finals, a Xanax to deal with co-workers or Ambien for a good night's sleep.

FWTX.com
08/09/2017
Local Elvis Impersonator Talks Big Role on CMT's 'Sun Records'

At the tender and impressionable age of 7, while grabbing some burgers with his family in Arlington, Drake Milligan had his first encounter with Elvis Presley - or at least, an Elvis Presley tribute artist. "I don't know what it was that drew me to him.

FWTX.com
08/09/2017
The History Behind Fort Worth's Underground Tunnels

Bloodied and shackled, Tom Lee Young hid out in a tunnel beneath the Fort Worth County Jail in May of 1913, veiled in a damp blanket of darkness while an angry lynch mob frantically searched for him in the jail above.

Fortworth
03/09/2016
Fort Worth's top 8 budget activities for the whole family.

Posted On March 9, 2016 Quality time with your family doesn't have to put a hefty dent in your wallet. Fort Worth offers an abundance of budget-friendly entertainment that has been fantastic while raising my daughter Gracie, now 13. You'll see some familiar finds in the list below, mixed in with some hidden gems that our family has always loved.

Advertising and Marketing Samples

Vimeo
Transparent Energy

This is "Transparent Energy" by James Verheyen on Vimeo, the home for high quality videos and the people who love them.

Vimeo
SmartBomb Creative

This is "SmartBomb Creative" by James Verheyen on Vimeo, the home for high quality videos and the people who love them.

Photo Shoots

FWTX.com
08/09/2017
Fall Fashion Camp

Crisp, chilly days are right around the corner, and there is no better way to celebrate than hiking into the wild blue yonder with some fashion-forward friends. For many, the thought of roughing it and sharing the great outdoors with wild animals may set the heart into a panic, but that was before Chanel began making boots you can wear for hiking.

FWTX.com
08/09/2017
Coming Home

photography by Alex Lepe | Like a scene from an era that has long since passed, Leon transports listeners to something reminiscent of the time when music made you happy and style was all about class. The Fort Worth singer is known for his signature 1950s look (most of which is original to the period) and a cool Sam Cooke-esque sound.

FWTX.com
08/09/2017
2014 February Cover Shoot

Take a look into the magazine February 2014 cover shoot with Fort Worth's very own Chef Jon Bonnell.