Jennifer Neavolls

SEO and Content Strategy

United States

Results-oriented (and slightly metrics-obsessed) Content Strategist with 5+ years of experience elevating brand awareness in Pet Care, Health & Wellness, Outdoor, and Apparel industries. Skilled in SEO, keyword research, copy editing, and content management, I have collaborated with freelancers and agencies to produce impactful, search-optimized articles, social media, and eCommerce assets that enhance visibility and support the Buyer’s Journey across multiple channels.

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Portfolio

Content Management: Ideation, Editing & Collaborations

Adams Pet Care
How Long Can Fleas Live Without a Host? | Blog Development

Ideation, keyword strategy, edits & on-page optimization: partnered with Skyword freelancers to produce 20+ articles for Adams Pet Care. This one continues to rank in the top 5 for its primary long-tail keyword. It has generated 214 backlinks, an estimated 13,500 visits per month, and more than 130 hrs of time on-page.

Wilco Farm Stores
Why the Best Fly Control Is an Attack on 3 Fronts | Guest Posts

I worked with Farnam's sales team to develop a series of articles for a guest posting campaign with Wilco. I handled the copy editing, On-page optimizations, and secured approvals from stakeholders and Legal & Regulatory. This collaboration significantly increased Farnam's visibility through the Wilco Farm Stores blog.

K&H Pet
06/19/2022
Does My Dog Need a Pet Pool? | Blog Development

I worked with Contently freelancers on content marketing initiatives across five brands to promote products, educate consumers, and drive traffic. I oversaw content calendars, edits, on-page optimizations, and publishing of articles such as this on Sitecore and Shopify.

K&H Pet
How Can I Support My Senior Dog As He Ages?

I was responsible for content management and execution. Lead liaison with content partner, Contently—overseeing content calendar, keyword strategy, and optimizations.

K&H Pet
07/25/2022
5 Reasons a Pet Cot is the Best Dog Bed for Summer

Pet parents often first think of softness or the "snuggle factor" when choosing a new dog bed. But have you noticed a prevalence of pet cots? They are the new "it" bed for good reason. More than just a comfy place to hang, pet cots offer versatility in use while fitting every aspect of your lifestyle.

GoodGood
7/6/22
10 Loose-Leash Dog Walking Tips | Blog Development

I led the development of a content ecosystem for pet supplement startup, GooodGood. This included vetting freelancers, establishing editorial guidelines, blog ideation, copy edits, and publication (including audio versions) of more than 75 articles supporting six content pillars.

Newsletters, Landing Pages & PDPs

[email protected]
Farnam | e-Newsletter

Email Marketing: collaborated with the Equine team to produce two articles monthly for the Farnam blog, Life With Horses. I used HubSpot to distribute via email mastering the drag-and-drop editor, linking featured products, managing photo library, integrating videos, and creating CTAs to drive conversions. This example had a 25% open rate and a 12% click-through rate.

[email protected]
Farnam | e-Newsletter

Farnam's bi-monthly e-newsletters included valuable coupons that changed each month requiring collaboration with the Horse Care Loyalty Rewards program and sister companies, Vita Flex and Horse Health Products. (https://www.horsecareloyalty.com)

GoodGood
GoodGood | emails

I designed this first round mock-up for the GoodGood welcome series using Canva. Had we moved forward, I would have used a type overlay in the header (as shown above). This was a work in progress that gave me exposure to the Klaviyo platform. While Central Garden & Pet decided to sunset the brand shortly after launch, I am eager to leverage the experience I gained collaborating on a startup in such a competitive space!

National Pet Day
04/15/22
K&H Pet | emails

I simplified the design and A/B tested to improve click through rates on a variety of promotional emails using HubSpot.

Amazon.com
Comfort Zone | Amazon PDPs

Project Management: Wrote and optimized product descriptions and coordinated with external creative teams, Salsify, and Amazon Web Services (AWS) to create new Enhanced/A+ assets and update the Comfort Zone storefront.

Copywriting & SEO

https://bocodental.com/
06/25/2021
BOCO Dental | Copy & SEO

Partnered with Starks Design Company to rewrite and restructure BOCO Dental's site, optimizing for keywords and local search. Result: a more streamlined customer experience; record-high number of visitors; YOY growth of 380%, and an uptick in online bookings. We added Google Reviews to the main menu and saw a jump in number—from nine to ninety—in less than a year.

BOCO Dental & Prosthodontics
BOCO Dental & Prosthodontics | Web Copy

Rewrote Home, About Us, and Services pages, while assisting with site migration from Squarespace to Wordpress. The new site launch generated 135% increase in new users, and 45% increase in page views during the first month.

Kaufman Health & Hormone Center
04/22/2020
Feeling a Little Out of Balance? | Copywriting

I wrote, optimized, and published articles such as this on our clients' WordPress sites—Content Marketing & SEO services provided by DesignInk.

Starks Design Company
4/2020
Starks Design Co | Web Copy

Emily Starks needed customer-centric copy for the launch of her website, which attracted new clients within weeks. I wrote copy for her Home, About, and Services pages that reflects her unique value proposition and optimized elements such as button copy to improve micro conversions and prompt more inquiries.

Social Media

Facebook
Adams Pet Care

I utilized Canva and collaborated with external agencies and influencers to create assets and integrate user-generated content into Adams' social strategy to build trust and enhance engagement. I managed the content calendar, wrote captions, and supervised moderation.

Instagram & Facebook
01/22/2024
Comfort Zone

As part of a brand overhaul, I created assets in Canva and partnered with the Influential Agency to incorporate UGC into CZ's strategy, which boosted reach significantly! I managed content calendars, wrote captions, and oversaw moderation using Sprout Social between Jan 2023 and Feb 2024.

Instagram
10/11/2016
Ecology Sports

I managed Facebook ad campaigns and oversaw content, styling, and photography for Ecology Sports' (family-owned and operated Outdoor Retailer) social channels between May 2016 and July 2017.