Jackie Caraballo

Marketing Lead/Digital Marketing Manager/Blog Writer

United States

As an established, creative, and results-driven marketing leader, I currently serve as the Marketing Lead for Advanced Optics at SCHOTT North America. In this role, I drive global digital marketing initiatives, including website SEO, weekly social media content, bi-monthly customer newsletters, and Google Ads and keyword strategy for the Global Advanced Optics division. I also lead planning and execution for exhibition booths across the U.S.

My background includes content creation and website optimization for major retailers such as Macy’s, Lord & Taylor, and QVC, where I helped expand brand visibility and improve online performance.

Previously, I served as the Digital Marketing Manager for Golden Technologies and UltraComfort America, where I built digital strategies from the ground up—developing websites, launching creative campaigns, and producing original photography. My efforts drove consumer engagement through retailer partnerships, paid advertising, SEO, and social media.

At Lord & Taylor, I played a key role in the successful relaunch of their e-commerce platform, bringing their full retail line online ahead of schedule. I managed product copy for thousands of items and led a team of writers to help double online sales. At Macys.com and QVC, I applied advanced SEO techniques to expand market reach for top-performing brands.

Beyond technical skills, I’m known for making team and client meetings productive and engaging—getting to the heart of challenges and using humor to foster collaboration. I’m a dedicated professional who goes beyond the 9-to-5, ensuring every project is completed with excellence and on time.

Outside of work, I enjoy the outdoors—whether it’s hiking, tennis, walking my dogs, or relaxing with loved ones. I’m also an avid reader always on the hunt for a compelling book.

Portfolio
Linkedin
01/20/2026
[Video] SCHOTT on LinkedIn: SPIE Photonics West

Our team is on fire at hashtag#PhotonicsWest, hosted by SPIE, the international society for optics and photonics – stop by Booth 1341 to feel the energy first hand! 🔥 This year also marks the 50th edition of our SCHOTT shot glass – make a donation to the wonderful children’s charity Project Night Night to receive this special collector’s item. Check out the video below for a sneak peek of our booth, then connect with one of our experts to explore how we can support your goals. How...

LinkedIn
01/6/2026
SCHOTT Works with CrunchLabs on SpaceSelfie Satellite

Greetings earthlings! 🌎 Check out our team's very own space selfie! Former NASA Engineer turned YouTuber, Mark Rober, with his company CrunchLabs launched a satellite and now you can get your selfie taken from space, too. 🛰️ This is a perfect example of innovation that reaches beyond Earth—because when the mission is extraordinary, the materials must be too. 🌠 We’re honored to have played a part in this endeavor by providing our radiation-resistant glass to protect their equipment from the...

schott.com
08/06/2025
ZERODUR® glass-ceramic

Added keywords and updated titles and content for search engine optimization.

LinkedIn
07/25/2025
SCHOTT Sponsored Student MVP Night at the Scranton/Wilkes-Barre RailRiders Game

Last week, our Duryea team proudly sponsored Student MVP Night at the Scranton/Wilkes-Barre RailRiders game—celebrating local students selected by their schools for standout academic and personal achievements. SCHOTT employees joined the fun, with Interim Site Manager David Alunni leading the pre-game parade and Coating Operator Joe Gilroy throwing out the first pitch. Bill James, Head of R&D and New Ventures North America, also gave a live radio interview highlighting SCHOTT’s commitment...

Golden
01/19/2021
Golden Lift Recliners: The Perfect Maternity & Nursing Chair - Golden

Written By: Jackie Caraballo Golden Power Lift Recliner Benefits During Pregnancy & Recovery Golden power lift recliners have so many wellness benefits beyond the lifting mechanism, which helps gently lift in and out of the chair. Golden lift recliners also provide amazing comfort and full-body rejuvenation with patented positioning technology, which may contribute to faster...

Creative
05/17/2017
Why Content and Internal Links Matter in 2017 | Creative

Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as internal links show that your company is knowledgeable within its industry.

Writing Samples From 2007-2008