Jackie Caraballo

Marketing Communications Manager/Blog Writer

United States

As an established, creative, and results-driven marketing leader, I currently serve as the Marketing Communications Manager for SCHOTT North America. In this role, I drive strategic U.S. marketing initiatives, including website SEO, social media content, Google Ads and keyword strategy. I also lead planning and execution for exhibition booths across the U.S.

My background includes content creation and website optimization for major retailers such as Macy’s, Lord & Taylor, and QVC, where I helped expand brand visibility and improve online performance.

Previously, I served as the Digital Marketing Manager for Golden Technologies and UltraComfort America, where I built digital strategies from the ground up—developing websites, launching creative campaigns, and producing original photography. My efforts drove consumer engagement through retailer partnerships, paid advertising, SEO, and social media.

At Lord & Taylor, I played a key role in the successful relaunch of their e-commerce platform, bringing their full retail line online ahead of schedule. I managed product copy for thousands of items and led a team of writers to help double online sales. At Macys.com and QVC, I applied advanced SEO techniques to expand market reach for top-performing brands.

Beyond technical skills, I’m known for making team and client meetings productive and engaging—getting to the heart of challenges and using humor to foster collaboration. I’m a dedicated professional who goes beyond the 9-to-5, ensuring every project is completed with excellence and on time.

Outside of work, I enjoy the outdoors—whether it’s hiking, tennis, walking my dogs, or relaxing with loved ones. I’m also an avid reader always on the hunt for a compelling book.

Portfolio
LinkedIn
09/16/2026
Walk the Talk at SmallSat | SCHOTT

Small satellites are transforming the space industry, but mission success depends on precision, stability, and reliability. In our latest episode of Walk the Talk, our U.S. New Business Development Manager, Jesse Bonfeld, joins Jackie Wells at the Small Satellite Conference (SmallSat) to discuss the pivotal role ZERODUR® has in the future of space innovation.

Photonics Spectra
04/01/2026
Chalcogenides Are Driving the Future of Infrared Optics

As the demand for IR optical systems has grown during recent decades, so have the supply chains for IR crystalline materials such as germanium (Ge). Today, the industry’s reliance on crystalline materials for optical systems is well established. Among these materials, Ge has traditionally been the primary choice due to its high refractive index and broad transmission range. Recently, though, the industry’s reliance on Ge has shifted dramatically, achieving even better results amid a pivot...

LinkedIn
01/6/2026
SCHOTT Works with CrunchLabs on SpaceSelfie Satellite

Greetings earthlings! 🌎 Check out our team's very own space selfie! Former NASA Engineer turned YouTuber, Mark Rober, with his company CrunchLabs launched a satellite and now you can get your selfie taken from space, too. 🛰️ This is a perfect example of innovation that reaches beyond Earth—because when the mission is extraordinary, the materials must be too. 🌠 We’re honored to have played a part in this endeavor by providing our radiation-resistant glass to protect their equipment from the...

schott.com
08/06/2025
ZERODUR® glass-ceramic

Added keywords and updated titles and content for search engine optimization.

Golden
01/19/2021
Golden Lift Recliners: The Perfect Maternity & Nursing Chair - Golden

Written By: Jackie Caraballo Golden Power Lift Recliner Benefits During Pregnancy & Recovery Golden power lift recliners have so many wellness benefits beyond the lifting mechanism, which helps gently lift in and out of the chair. Golden lift recliners also provide amazing comfort and full-body rejuvenation with patented positioning technology, which may contribute to faster...

Creative
05/17/2017
Why Content and Internal Links Matter in 2017 | Creative

Every website needs to have great content. Content is the key to improving your search engine ranking, and even more importantly, increasing the number of visitors and return business. Not only does the copy need to be great, but digital deliverables, such as images, videos, white papers, as well as internal links show that your company is knowledgeable within its industry.

Writing Samples From 2007-2008